Let Their Mouseclicks Do the Walking PDF Download
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Author: Michael R. Solomon
Publisher: Pearson Education
ISBN: 0132609754
Category : Business & Economics
Languages : en
Pages : 14
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Book Description
This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Meet the “cybermediaries”: how consumers find and choose products on the Internet. With the tremendous number of Web sites available and the huge number of people surfing the Web each day, how can people organize information and decide where to click? A cybermediary often is the answer: an intermediary that filters and organizes online information so customers can identify and evaluate alternatives more efficiently....
Author: Michael R. Solomon
Publisher: Pearson Education
ISBN: 0132609754
Category : Business & Economics
Languages : en
Pages : 14
Get Book Here
Book Description
This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Meet the “cybermediaries”: how consumers find and choose products on the Internet. With the tremendous number of Web sites available and the huge number of people surfing the Web each day, how can people organize information and decide where to click? A cybermediary often is the answer: an intermediary that filters and organizes online information so customers can identify and evaluate alternatives more efficiently....
Author: Michael R. Solomon
Publisher:
ISBN:
Category :
Languages : en
Pages : 7
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Book Description
This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Meet the ""cybermediaries"": how consumers find and choose products on the Internet. With the tremendous number of Web sites available and the huge number of people surfing the Web each day, how can people organize information and decide where to click? A cybermediary often is the answer: an intermediary that filters and organizes online information so customers can identify and evaluate alternatives more efficiently ...
Author: Michael R. Solomon
Publisher: FT Press
ISBN: 0132701200
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy–and loyal The truth about the newest trends and advances in consumer behavior Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers “Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.” Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker
Author: William Kane
Publisher: Pearson Education
ISBN: 0132655756
Category : Business & Economics
Languages : en
Pages : 599
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Book Description
150 powerful bite-size techniques for creating high-value brands – and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce… promote and leverage brand loyalty… embed deep customer motivations into your brands… create cultures that can support authentic brand messages… and much more! From world-renowned leaders and experts, including Brian D. Till, Donna Heckler, Michael R. Solomon, and William S. Kane
Author: James O'Rourke
Publisher: Pearson Education
ISBN: 0132655721
Category : Business & Economics
Languages : en
Pages : 976
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Book Description
150 powerful bite-size presentation and communication solutions for motivating any audience to action: colleagues, employees, customers, anyone! Three full books of breakthrough techniques for presenting and communicating more effectively! Discover how to speak more confidently… prepare well, and manage anxiety… connect with any audience, especially customers… know when to sell the steak, and when to sell the sizzle… supercharge your business writing for web and print… and much more! From world-renowned leaders and experts, including James O’Rourke, Michael R. Solomon, Natalie Canavor, and Claire Meirowitz
Author: V. Kumar
Publisher: FT Press
ISBN: 0133346102
Category : Business & Economics
Languages : en
Pages : 1270
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Book Description
A brand new collection of powerful insights into building outstanding customer relationships… 4 pioneering books, now in a convenient e-format, at a great price! 4 remarkable eBooks help you develop rock-solid, high-value long-term customer relationships: levels of loyalty you thought were impossible Today, rock-solid long-term customer relationships are the holy grail of every business -- and they seem just as elusive. But such relationships are possible: great businesses are proving it every day, and reaping the rewards. In this extraordinary 4 eBook set, you'll learn how they do it -- and how you can, too, no matter what you sell or who your customers are. First, in Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty, internationally respected marketing expert V. Kumar presents a complete framework for linking your investments to business value - and maximizing the lifetime value of every customer. Learn how to use Customer Lifetime Value (CLV) to target customers with higher profit potential…manage and reward existing customers based on their profitability…and invest in high-profit customers to prevent attrition and ensure future profitability. Kumar introduces customer-centric approaches to allocating marketing resources…pitching the right products to the right customers at the right time…determining when a customer is likely to leave, and whether to intervene…managing multichannel shopping… even calculating referral value. Next, in Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World, Richard Hammond presents remarkable new case studies, ideas, strategies, and tactics from great retailers worldwide. Discover new ways to use data to drive profit and growth… do more with less… leverage technology to develop highly productive and innovative remote teams… create your ultimate retail experience! In Inside the Mind of the Shopper: The Science of Retailing, the legendary Herb Sorensen reveals what customers really do when they shop, ripping away myths and mistakes that lead retailers to miss huge opportunities. Sorensen identifies simple interventions that can have dramatic sales effects, shows why many common strategies don't work, and offers specific solutions for serving quick-trip shoppers, optimizing in-store migration patterns, improving manufacturer-retailer collaboration, even retailing to multicultural communities. Finally, in The Truth About What Customers Want, Michael R. Solomon demystifies today's consumers, revealing what they want, think, and feel. Then, based on his deep truths about consumer behavior, he presents 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers! From world-renowned experts in customer behavior and retail performance V. Kumar, Richard Hammond, Herb Sorensen, and Michael R. Solomon
Author: Ron Zemke
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0761213392
Category : BUSINESS and ECONOMICS
Languages : en
Pages : 270
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Book Description
Create a service advantage with the help of customer service guru Ron Zemke. In practical, easy-to-follow steps, learn trusted techniques and positive approaches that will inspire you to believe in the value of customer care and give you the skills and style to deliver it. This book takes these winning concepts to a new level with interactive features that enable you to turn the Knock Your Socks Off Service advantage to a competitive advantage in your own workplace. You will learn how to: ¿ See things from the customer¿s point of view ¿ Meet customer expectations and satisfy their needs ¿ Create a memorable experience for the customer ¿ Become easy to do business with ¿ Determine the right time to bend or break the rules ¿ Become a fantastic fixer and powerful problem-solver ¿ Cope effectively with "customers from hell" ¿ Avoid the ten deadly sins of customer service ¿ Formulate smart answers to tough customer questions
Author: Mark R. McMinn
Publisher: InterVarsity Press
ISBN: 0830875719
Category : Psychology
Languages : en
Pages : 407
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Book Description
Mark McMinn and Clark Campbell present an integrative model of psychotherapy that is grounded in Christian biblical teaching and in a critical and constructive engagement with contemporary psychology. This foundational work integrates behavioral, cognitive, and interpersonal models of therapy within a Christian theological framework.
Author: Michael R. Solomon
Publisher: Pearson Education
ISBN: 0132609789
Category : Business & Economics
Languages : en
Pages : 13
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Book Description
This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent. As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about $80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than $500 million by 2016. Sensory marketing is taking fascinating turns....
Author: Michael D. Solomon
Publisher: Pearson Education
ISBN: 013265525X
Category : Business & Economics
Languages : en
Pages : 1023
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Book Description
150 powerful bite-size solutions for winning entrepreneurs! Get started, find profitable customers, build great brands and marketing programs, and more! Three full books of powerful, quick, actionable solutions for every entrepreneur! Discover how to choose, plan, launch, and grow a winning business… raise capital, build teams, and get the right advice… find and keep highly profitable customers… profit from new customer behavior trends… develop powerful brand meaning… advertise, price, and segment more effectively… and much more! From world-renowned leaders and experts, including Michael R. Solomon, Brian D. Till, Donna Heckler, and Bruce Barringer
