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Author: Reg Lascaris
Publisher: Penguin Random House South Africa
ISBN: 014353114X
Category : Biography & Autobiography
Languages : en
Pages : 360
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Book Description
Reg Lascaris, one of South Africa's most celebrated marketers, literally started out from the boot of an old car. The road leading from the one point to the other has been long, uneven and often difficult, but in one respect it never failed: there was always a lesson to be learnt. Lascaris, together with his partner John Hunt, sparked not only some of the most iconic ad campaigns in the world, but the transformation of the South African advertising industry into a twenty-first century powerhouse. This is where the famous Nando's campaign was born, these were the men the ANC turned to for their first election campaign. They were the first to inject human emotion into financial services for South Africa's best loved bank, Standard Bank ... And who can forget the BMW mouse? Lessons from the Boot of a Car traces an extraordinary journey by an extraordinarily successful entrepreneur, reciting at each point the lessons learnt - career and business lessons as much as they are lessons for life.
Author: Reg Lascaris
Publisher: Penguin Random House South Africa
ISBN: 014353114X
Category : Biography & Autobiography
Languages : en
Pages : 360
Get Book Here
Book Description
Reg Lascaris, one of South Africa's most celebrated marketers, literally started out from the boot of an old car. The road leading from the one point to the other has been long, uneven and often difficult, but in one respect it never failed: there was always a lesson to be learnt. Lascaris, together with his partner John Hunt, sparked not only some of the most iconic ad campaigns in the world, but the transformation of the South African advertising industry into a twenty-first century powerhouse. This is where the famous Nando's campaign was born, these were the men the ANC turned to for their first election campaign. They were the first to inject human emotion into financial services for South Africa's best loved bank, Standard Bank ... And who can forget the BMW mouse? Lessons from the Boot of a Car traces an extraordinary journey by an extraordinarily successful entrepreneur, reciting at each point the lessons learnt - career and business lessons as much as they are lessons for life.
Author: Sean A O’Reilly
Publisher: AuthorHouse
ISBN: 1524630446
Category : Biography & Autobiography
Languages : en
Pages : 365
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Book Description
Every person has an interesting life story to tell and I do not claim that my story is unique. I write about my experience of living alone with my grandmother on an Irish farm and why it shaped my national identity. My life-changing move to London and the need to become street wise and still make it to university is covered. I describe how my debating exploits at school and university got me an invitation to The House of Lords and how I met my future wife, and entering a grammar school for the very first time as teacher. My passion for comprehensive education, more enlightened science teaching and my role in senior school management all get an airing as well as my camping, political and sporting adventures. Space is given to how we made lifelong friends with some Germans and our many years of skiing in Austria and Norway. The book also covers the period from early retirement in 1999 to my years teaching in some of Englands elite private schools and why girls really do love chocolate. I describe how I coped with a heart bypass in 2012 and got back to marathon running and took up marathon bike riding for charity. I conclude with my take on the human predicament.
Author: Jan Garavaglia, M.D.
Publisher: Harmony
ISBN: 0307410293
Category : Self-Help
Languages : en
Pages : 290
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Book Description
WHEN THIS DOCTOR TALKS, YOU SHOULD LISTEN. Thousands of people make an early exit each year and arrive on medical examiner Jan Garavaglia’s table. What is particularly sad about this is that many of these deaths could easily have been prevented. Although Dr. Garavaglia, or Dr. G, as she’s known to many, could not tell these individuals how to avoid their fates, we can benefit from her experience and profound insight into the choices we make each day. In How Not to Die, Dr. G acts as a medical detective to identify the often-unintentional ways we harm our bodies, then shows us how to use that information to live better and smarter. She provides startling tips on how to make wise choices so that we don’t have to see her, or someone like her, for a good, long time. • In “Highway to the Morgue,” we learn the one commonsense safety tip that can prevent deadly accidents—and the reason you should never drive with the windows half open • “Code Blue” teaches us how to increase our chances of leaving the hospital alive—and how to insist that everyone caring for you practice the easiest hygiene method around • “Everyday Dangers” informs us why neat freaks live longer—and the best ways to stay safe in a car during a lightning storm Using anecdotes from her cases and a liberal dose of humor, Dr. G gives us her prescription for living a healthier, better, longer life—and unlike many doctors’ orders, this one is surprisingly easy to follow.
Author: Matt Haig
Publisher: Penguin
ISBN: 0525559493
Category : Fiction
Languages : en
Pages : 305
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Book Description
The #1 New York Times bestselling WORLDWIDE phenomenon Winner of the Goodreads Choice Award for Fiction | A Good Morning America Book Club Pick | Independent (London) Ten Best Books of the Year "A feel-good book guaranteed to lift your spirits."—The Washington Post The dazzling reader-favorite about the choices that go into a life well lived, from the acclaimed author of How To Stop Time and The Comfort Book. Don’t miss Matt Haig’s latest instant New York Times besteller, The Life Impossible, available now Somewhere out beyond the edge of the universe there is a library that contains an infinite number of books, each one the story of another reality. One tells the story of your life as it is, along with another book for the other life you could have lived if you had made a different choice at any point in your life. While we all wonder how our lives might have been, what if you had the chance to go to the library and see for yourself? Would any of these other lives truly be better? In The Midnight Library, Matt Haig's enchanting blockbuster novel, Nora Seed finds herself faced with this decision. Faced with the possibility of changing her life for a new one, following a different career, undoing old breakups, realizing her dreams of becoming a glaciologist; she must search within herself as she travels through the Midnight Library to decide what is truly fulfilling in life, and what makes it worth living in the first place.
Author: Roland Bartetzko
Publisher:
ISBN: 9789951562355
Category :
Languages : en
Pages : 132
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Book Description
Roland Bartetzko is a former soldier with the German Army, the Kosovo Liberation Army, and Croatian Defense Council and took part in extensive engagements during the conflicts in the Balkans. These are his memories of dangerous, deadly, and sometimes funny times. It is the true story of what the war was like in Bosnia and in Kosovo. Combined with the stories are his 'observations' about the military tactics that were applied in these conflicts. They provide practical advice for soldiers and civilians on how to survive in a war zone.
Author: Rob Ryan
Publisher: Cornell University Press
ISBN: 9780801488313
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Ryan focuses on methods he has developed over the years for building a sustainable business that makes money. He shows how to turn an idea into real product.
Author: Jason Vuic
Publisher: Macmillan + ORM
ISBN: 1429945397
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got The Yugo: The Rise and Fall of the Worst Car in History. Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia's nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo . . . at the bottom.
Author: Natalie Goldberg
Publisher: Simon and Schuster
ISBN: 1451641257
Category : Language Arts & Disciplines
Languages : en
Pages : 256
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Book Description
The author draws on her teaching background to share new writing guidelines and outline the steps for a personal or group writing retreat, providing coverage of such topics as working in silence and writing without criticism.
Author: Alex Deane
Publisher: Biteback Publishing
ISBN: 1785907115
Category : History
Languages : en
Pages : 284
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Book Description
History is full to the brim with untold tales of heroics and villainy, gruesome battles, hilarious happenings and downright bizarre coincidences. Meet the war veteran who lost an eye and amputated his own fingers. Discover the original Die Hards, whose bravery would put even Bruce Willis to shame. Just who stole the still-missing Irish crown jewels and how did Adeline, Countess of Cardigan, scandalise society so completely? In Lessons from History, Alex Deane takes us on an uproarious romp through the tales you didn't hear at school. With stories ranging from the little-known characters who played their vital parts in the world's most famous wars to the remarkable adventures of figures across the centuries, to events so extraordinary as to be almost – almost – unbelievable, this book proves that fact is almost always wilder than fiction. Bringing these stories joyfully and often poignantly back to life, Deane finally shines a light on the tales lost to history, and on what we might learn from them today.
Author: William Van der Kloot
Publisher: The History Press
ISBN: 075095146X
Category : History
Languages : en
Pages : 353
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Book Description
Examines the experiences of seven national leaders during the First World War including Adolf Hitler, Charles de Gaulle, Benito Mussolini, Gustav Mannerheim, Mustafa Kemal Ataturk, Harold Macmillan and Herbert Hoover.
