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Lessons from a Chief Marketing Officer

Lessons from a Chief Marketing Officer PDF Author: Bradford C. Kirk
Publisher: McGraw-Hill Companies
ISBN: 9780071403177
Category : Business & Economics
Languages : en
Pages : 243

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Book Description
This work takes an inside look at the consumer packaged goods industry, and provides readers with advice on how to become not just market leaders but leaders committed to great marketing. It reveals the strategies top marketers use to capture and dominate their markets.