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Author: Miles Albert Tinker
Publisher: Iowa State Press
ISBN:
Category : Art
Languages : en
Pages : 348
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Book Description
Methodology and definitions; Legibility of letters and digits; Kinds of type; Size of type; Width of line; Leading and relationship of leading, type size, and line width; Spatial arrangements of the printed page; Color of print and background; Printing surfaces; Cumulative effect of combining nonoptimal typographical arrangements; Newspaper typography; Formulas and mathematical tables; Special printing situations; Illumination for reading; The hygienic reading situation.
Author: Miles Albert Tinker
Publisher: Iowa State Press
ISBN:
Category : Art
Languages : en
Pages : 348
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Book Description
Methodology and definitions; Legibility of letters and digits; Kinds of type; Size of type; Width of line; Leading and relationship of leading, type size, and line width; Spatial arrangements of the printed page; Color of print and background; Printing surfaces; Cumulative effect of combining nonoptimal typographical arrangements; Newspaper typography; Formulas and mathematical tables; Special printing situations; Illumination for reading; The hygienic reading situation.
Author: Sofie Beier
Publisher: BIS Publishers
ISBN: 9789063692711
Category : Design
Languages : en
Pages : 208
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Book Description
This title will help type designers create high-legibility typefaces and graphic designers determine the optimal typeface for a given project. 'Reading Letters' is an engaging compilation of knowledge from the design and scientific communities, supplemented by visual examples of legibility.
Author: Simon Garfield
Publisher: Penguin
ISBN: 1101577819
Category : Design
Languages : en
Pages : 388
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Book Description
A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.
Author: United States. National Bureau of Standards
Publisher:
ISBN:
Category : Legibility (Printing)
Languages : en
Pages : 112
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Book Description
Author: United States. National Bureau of Standards
Publisher:
ISBN:
Category : Weights and measures
Languages : en
Pages : 348
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Book Description
Author: Barbara Elisabeth Roethlein
Publisher:
ISBN:
Category : Reading
Languages : en
Pages : 54
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Book Description
Author:
Publisher:
ISBN:
Category : Weights and measures
Languages : en
Pages : 116
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Book Description
Author: John T. E. Richardson
Publisher: Springer Nature
ISBN: 3030909840
Category : Applied linguistics
Languages : en
Pages : 159
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Book Description
This open access book provides a detailed and up-to-date account of the relevant literature on the legibility of different kinds of typefaces, which goes back over 140 years in the case of reading from paper and more than 50 years in the case of reading from screens. It describes the origins of serif and sans serif styles in ancient inscriptions, their adoption in modern printing techniques, and their legibility in different situations and in different populations of readers. It also examines recent research on the legibility of serif and sans serif typefaces when used with internet browsers, smartphones and other hand-held devices. The book investigates the difference in the legibility of serif typefaces and sans serif typefaces when they are used to produce printed material or when they are used to present material on computer monitors or other screens and it explores the differences in readers' preferences among typefaces. The book's main focus is on the psychology of reading, but there are clear implications for education and publishing. Indeed, the book can be read with benefit by anyone concerned with communicating with others through written text, whether it is printed on paper or displayed on computer screens.
Author: Hans Blumenberg
Publisher: Cornell University Press
ISBN: 1501766627
Category : Literary Criticism
Languages : en
Pages : 242
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Book Description
The Readability of the World represents Hans Blumenberg's first extended demonstration of the metaphorological method he pioneered in Paradigms for a Metaphorology. For Blumenberg, metaphors are symptomatic of patterns of thought and feeling that escape conceptual formulation but are nonetheless indispensable, because they allow humans to orient themselves in an otherwise overwhelming world. The Readability of the World applies this method to the idea that the world presents itself as a book. The metaphor of the book of nature has been central to Western interpretations of reality, and Blumenberg traces the evolution of this metaphor from ancient Greek cosmology to the model of the genetic code to access the different expectations of reality that it articulates, reflects, and projects. Writing with equal authority on literature and science, theology and philosophy, ancient metaphysics and twentieth-century biochemistry, Blumenberg advances rich and original interpretations of the thinking of a range of canonical figures, including Berkeley, Vico, Goethe, Spinoza, Leibniz, Bacon, Flaubert, and Freud. Through his interdisciplinary, anthropologically sharpened gaze, Blumenberg uncovers a wealth of new insights into the continuities and discontinuities across human history of the longing to contain all of nature, history, and reality in a book, from the Bible, the Talmud, and the Qur'an to Diderot's Encyclopedia and Humboldt's Cosmos to the ACGT of the DNA code.
Author: Karen Cheng
Publisher: Yale University Press
ISBN: 0300249926
Category : Design
Languages : en
Pages : 249
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Book Description
The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.
