Legal and Business Aspects of the Advertising Industry, 1982 PDF Download
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Author:
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 448
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 448
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 316
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 316
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising laws
Languages : en
Pages : 356
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Book Description
Author: Lee Wilson
Publisher:
ISBN:
Category : Advertising laws
Languages : en
Pages : 286
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Book Description
This reference offers coverage of the day-to-day legal issues faced by anyone working in the advertising field. Veteran intellectual property lawyer Lee Wilson seeks to make the law accessible for the lay reader, offering details on copyright considerations, trademarks, libel, privacy and publicity issues, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Also included are checklists to help advertisers assess the legality of their designs, plus several form agreements.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 284
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Book Description
Author: Carmen Maye
Publisher: Routledge
ISBN: 1136930345
Category : Business & Economics
Languages : en
Pages : 481
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Book Description
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisions appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations online materials for instructors. The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
Author:
Publisher:
ISBN:
Category : Advertising laws
Languages : en
Pages : 212
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Book Description
Author:
Publisher:
ISBN: 9789990213218
Category :
Languages : en
Pages :
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Book Description
Author: John Lichtenberger
Publisher: Praeger
ISBN: 0899301223
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Today's advertising professional is confronted by a bewildering legal maze of statutes, rules, regulations, court decisions, and regulatory rulings that determine important advertising decisions. Finding one's way through the maze can be time-consuming, not to mention extremely costly and frustrating. This authoritative reference manual can make that task easier, more productive, and cost-effective. This easy-to-read comprehensive guide provides readers with a thorough understanding of the practical impact of advertising restrictions. It offers an exhaustive analysis of hundreds of Federal Trade Commission cease-and-desist orders, National Advertising Division/National Advertising Review Board decisions, landmark federal and state court decisions, federal and state laws, rules and regulations, and advertising industry self-regulatory guidelines. The author addresses the various requirements of the FTC, FCC, NAD/NARB, and the network clearance departments. Special types of advertising are examined, such as those relating to alcoholic beverages, drugs, children's advertising, professional advertising, and political advertising. Major advertising compliance issues are discussed, including false, unfair, and deceptive advertising; advertising substantiation; comparative advertising; warranties; and commercial speech. Major applicable laws such as the Lanham Act, Federal Trade Commission Act, the Federal Food, Drug, and Cosmetic Act, and the Magnuson-Moss Warranty Act are covered. In addition, a wealth of appendixes and other full-text materials are included that will enable the advertising and marketing executive to avoid costly errors. All information is presented in a highly readable style to benefit both layment and expert.
