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Author: Marcus Stück
Publisher: Three House Global Services
ISBN: 6299742801
Category : Social Science
Languages : en
Pages : 372
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Book Description
This e-book presents selected papers from social sciences and humanities research area. The aim of this lecture notes is to provide a platform to the researchers and practitioners from both academia as well as industry to meet and share cutting-edge development in the field. This e-book will serve as a valuable reference resource for academics and researchers across the globe.
Author: Marcus Stück
Publisher: Three House Global Services
ISBN: 6299742801
Category : Social Science
Languages : en
Pages : 372
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Book Description
This e-book presents selected papers from social sciences and humanities research area. The aim of this lecture notes is to provide a platform to the researchers and practitioners from both academia as well as industry to meet and share cutting-edge development in the field. This e-book will serve as a valuable reference resource for academics and researchers across the globe.
Author: Claus Emmeche
Publisher: Bloomsbury Publishing
ISBN: 1472597702
Category : Education
Languages : en
Pages : 258
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Book Description
Knowledge production in academia today is burgeoning and increasingly interdisciplinary in nature. Research within the humanities is no exception: it is distributed across a variety of methodic styles of research and increasingly involves interactions with fields outside the narrow confines of the university. As a result, the notion of liberal arts and humanities within Western universities is undergoing profound transformations. In Mapping Frontier Research in the Humanities, the contributors explore this transformative process. What are the implications, both for the modes of research and for the organisation of the humanities and higher education? The volume explores the intra- and extra-academic engagement of humanities researchers, their styles of research, and exemplifies their interdisciplinary character. The humanities are shaping debates about culture and identity, but how? Has neuroscience changed the humanities? What do they tell us about 'hypes' and economic 'bubbles'? What is their international agenda? Drawing on a number of case studies from the humanities, the perceived divide between classical and 'post-academic' modes of research can be captured by a republican theory of the humanities. Avoiding simple mechanical metrics, the contributors suggest a heuristic appreciation of different types of impact and styles of research. From this perspective, a more composite picture of research on human culture, language and history emerges. It goes beyond “rational agents”, and situates humanities research in more complex landscapes of collective identities, networks, and constraints that open for new forms of intellectual leadership in the 21st century.
Author: Cheng Lu Wang
Publisher: Springer Nature
ISBN: 3031149610
Category : Business & Economics
Languages : en
Pages : 1070
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Book Description
Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants in platform ecosystems. The advancement of mobile technology with interactive content and personalized experience makes interactive marketing the new normal in the business world. This handbook contains the most comprehensive and cutting-edge knowledge in the interactive marketing field. The 41 chapters that are divided into eight sections cover all aspects of contemporary interactive marketing realm, including social media and influencer marketing, big data and machine learning in predictive analytics, mobile marketing and proximity marketing, interactive digital marketing and Omnichannel marketing, AI, VR and AR in business applications. With a focal point on interactive marketing, this handbook takes a multidiscipline perspective, from new technology innovations, social media and platform application, economic and cultural impacts, social and psychological analysis, and management and information system. This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc. It offers valuable references for academic researchers who are interesting conducting and publishing in interactive marketing research. The state-of-art review and emerging new trends presented in the book are particularly useful for research idea generation and conceptual development. The book also putts forward insightful guidelines and practical tools for business management in the application of new interactive marketing strategies and applications in the real world practices. Chapter 41 “Ethical Considerations in Gamified Interactive Marketing Praxis” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Author: Hugo Loiseau
Publisher: John Wiley & Sons
ISBN: 1119777577
Category : Computers
Languages : en
Pages : 240
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Book Description
The humanities and social sciences are interested in the cybersecurity object since its emergence in the security debates, at the beginning of the 2000s. This scientific production is thus still relatively young, but diversified, mobilizing at the same time political science, international relations, sociology , law, information science, security studies, surveillance studies, strategic studies, polemology. There is, however, no actual cybersecurity studies. After two decades of scientific production on this subject, we thought it essential to take stock of the research methods that could be mobilized, imagined and invented by the researchers. The research methodology on the subject "cybersecurity" has, paradoxically, been the subject of relatively few publications to date. This dimension is essential. It is the initial phase by which any researcher, seasoned or young doctoral student, must pass, to define his subject of study, delimit the contours, ask the research questions, and choose the methods of treatment. It is this methodological dimension that our book proposes to treat. The questions the authors were asked to answer were: how can cybersecurity be defined? What disciplines in the humanities and social sciences are studying, and how, cybersecurity? What is the place of pluralism or interdisciplinarity? How are the research topics chosen, the questions defined? How, concretely, to study cybersecurity: tools, methods, theories, organization of research, research fields, data ...? How are discipline-specific theories useful for understanding and studying cybersecurity? Has cybersecurity had an impact on scientific theories?
Author: Anol Bhattacherjee
Publisher: CreateSpace
ISBN: 9781475146127
Category : Science
Languages : en
Pages : 156
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Book Description
This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Author: Shaozi Li
Publisher: Springer Science & Business Media
ISBN: 9400776187
Category : Technology & Engineering
Languages : en
Pages : 3404
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Book Description
IT changes everyday’s life, especially in education and medicine. The goal of ITME 2013 is to further explore the theoretical and practical issues of IT in education and medicine. It also aims to foster new ideas and collaboration between researchers and practitioners.
Author: Vannevar Bush
Publisher: Princeton University Press
ISBN: 069120165X
Category : Science
Languages : en
Pages : 186
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Book Description
The classic case for why government must support science—with a new essay by physicist and former congressman Rush Holt on what democracy needs from science today Science, the Endless Frontier is recognized as the landmark argument for the essential role of science in society and government’s responsibility to support scientific endeavors. First issued when Vannevar Bush was the director of the US Office of Scientific Research and Development during the Second World War, this classic remains vital in making the case that scientific progress is necessary to a nation’s health, security, and prosperity. Bush’s vision set the course for US science policy for more than half a century, building the world’s most productive scientific enterprise. Today, amid a changing funding landscape and challenges to science’s very credibility, Science, the Endless Frontier resonates as a powerful reminder that scientific progress and public well-being alike depend on the successful symbiosis between science and government. This timely new edition presents this iconic text alongside a new companion essay from scientist and former congressman Rush Holt, who offers a brief introduction and consideration of what society needs most from science now. Reflecting on the report’s legacy and relevance along with its limitations, Holt contends that the public’s ability to cope with today’s issues—such as public health, the changing climate and environment, and challenging technologies in modern society—requires a more capacious understanding of what science can contribute. Holt considers how scientists should think of their obligation to society and what the public should demand from science, and he calls for a renewed understanding of science’s value for democracy and society at large. A touchstone for concerned citizens, scientists, and policymakers, Science, the Endless Frontier endures as a passionate articulation of the power and potential of science.
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 1132
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Book Description
Serves as an index to Eric reports [microform].
Author: Robert Lewis
Publisher: Temple University Press
ISBN: 9781592137947
Category : Science
Languages : en
Pages : 308
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Book Description
Urban historians have long portrayed suburbanization as the result of a bourgeois exodus from the city, coupled with the introduction of streetcars that enabled the middle class to leave the city for the more sylvan surrounding regions. Demonstrating that this is only a partial version of urban history, "Manufacturing Suburbs" reclaims the history of working-class suburbs by examining the development of industrial suburbs in the United States and Canada between 1850 and 1950. Contributors demonstrate that these suburbs developed in large part because of the location of manufacturing beyond city limits and the subsequent building of housing for the workers who labored within those factories. Through case studies of industrial suburbanization and industrial suburbs in several metropolitan areas (Chicago, Baltimore, Detroit, Pittsburgh, Los Angeles, San Francisco, Toronto, and Montreal), "Manufacturing Suburbs" sheds light on a key phenomenon of metropolitan development before the Second World War.
Author:
Publisher:
ISBN:
Category : Humanities
Languages : en
Pages : 336
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Book Description
