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Author: Nikolaas Van Riet
Publisher: Die Keure Publishing
ISBN: 2874034592
Category : Business & Economics
Languages : en
Pages : 47
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Book Description
This booklet’s goal is to provide an introduction to smarketing and hopes to provide some new tactics, based on growth hacking, in implementing a smarketing approach. For readers new to this field, and to better understand the provided smarketing methodology, this booklet starts with an introduction to inbound and content marketing. Marketeers that are accustomed with the ins and outs of inbound marketing can skip the first paragraphs and start reading at the paragraph about putting the ‘S’ in smarketing. This incisive booklet will provide you with some new and valuable insights and countless tips and tricks to attract more business. EXCERPT Ask yourself these questions: - Are you afraid that new innovative companies will take away your business with a disruptive customer acquisition strategy? - Did you see a decrease in effectiveness of your current sales or customer acquisition strategy? - Is your company struggling with its first and second steps on social media? Or are you quite active online, but not really generating the expected additional revenue? - Have you noticed that some marketing actions are able to generate a lot of interest and engagement, but you don't have a clue how to replicate this result? - Are your marketing and sales departments not teaming up, acting together and therefore not reaching their full potential? - Do you have the impression that sales and marketing are separate businesses? - Have you heard of growth hacking? If so, do you believe it is a marketing technique only for technology startups? Did you answer yes to any of the questions above? Then you're on the right track. ABOUT THE AUTHOR Nikolaas Van Riet is a scientist that studied non-linear acoustics, advanced quantum mechanics, and nuclear physics. After a PhD adventure, he started his professional career as an innovation consultant, but quickly moved into business development.
Author: Nikolaas Van Riet
Publisher: Die Keure Publishing
ISBN: 2874034592
Category : Business & Economics
Languages : en
Pages : 47
Get Book Here
Book Description
This booklet’s goal is to provide an introduction to smarketing and hopes to provide some new tactics, based on growth hacking, in implementing a smarketing approach. For readers new to this field, and to better understand the provided smarketing methodology, this booklet starts with an introduction to inbound and content marketing. Marketeers that are accustomed with the ins and outs of inbound marketing can skip the first paragraphs and start reading at the paragraph about putting the ‘S’ in smarketing. This incisive booklet will provide you with some new and valuable insights and countless tips and tricks to attract more business. EXCERPT Ask yourself these questions: - Are you afraid that new innovative companies will take away your business with a disruptive customer acquisition strategy? - Did you see a decrease in effectiveness of your current sales or customer acquisition strategy? - Is your company struggling with its first and second steps on social media? Or are you quite active online, but not really generating the expected additional revenue? - Have you noticed that some marketing actions are able to generate a lot of interest and engagement, but you don't have a clue how to replicate this result? - Are your marketing and sales departments not teaming up, acting together and therefore not reaching their full potential? - Do you have the impression that sales and marketing are separate businesses? - Have you heard of growth hacking? If so, do you believe it is a marketing technique only for technology startups? Did you answer yes to any of the questions above? Then you're on the right track. ABOUT THE AUTHOR Nikolaas Van Riet is a scientist that studied non-linear acoustics, advanced quantum mechanics, and nuclear physics. After a PhD adventure, he started his professional career as an innovation consultant, but quickly moved into business development.
Author: Ade Asefeso MCIPS MBA
Publisher: AA Global Sourcing Ltd
ISBN: 1291379924
Category : Business & Economics
Languages : en
Pages : 85
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Book Description
The word Lean marketing has been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy. The Lean Marketing process is actually nothing new. The business tactics it employs are all well known and widely used. Despite this most businesses do not follow them in any particular order or manner. What makes Lean Marketing special is that it organizes its techniques in to a coherent, easy to follow strategy. These steps can be followed step by step to not only launch a successful business, but stop you from launching an unsuccessful business. The key aspects of lean marketing are: • Market Targeting • Validation • Minimum Viable Product • Goals • Improvement • Scale-ability This sounds like common sense, but how can you apply it to marketing? Find out more in this book.
Author: Ade Asefeso MCIPS MBA
Publisher: CreateSpace
ISBN: 9781499754179
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
When FTSE 100 CEO's were polled and asked the question, "Are your sales people calling on the right customers, at the right time, with the right offer?" 99.3% responded, "I don't know." Which shouldn't surprise. Sales and Marketing are still the last bastions of protected turf, limited management scrutiny and lack of accountability. Unfortunately, the important lessons learned and the gains in effectiveness and efficiency derived from lean manufacturing have not been successfully translated to the Sales and Marketing environments. And, it's understandable. Sales involves people doing business with people, not people doing activities with machines and processes. Sales is perceived to be more of an art form than a science. Yet, ironically, Sales is virtually a pure science and, as such, is both measurable and predictable. If we are correct, the disciplines of Lean can easily be applied to the Sales and Marketing functions resulting in significant increases in effectiveness and bottom line results.
Author: John Errigo, 3rd
Publisher: Holistic Org Dev and Traini
ISBN: 0615520804
Category : Business & Economics
Languages : en
Pages : 38
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Book Description
Emotional Intelligence has been a topic of interest since 1990, however, many managers, leaders and people alike, fail to understand how this concept can transform their daily lives. Traditionally, to undersatnd the concept of Emotional Intelligence it would take a good 200-300 pages, long gone are those days. Level Up is the new solution, a business book that gets to the point, and presents the major areas of EI with teeth. Since we spend much of our time dealing with others, it would be nice to read a condensed version of EI as fast as it would be to prepare a light dinner. Level Up is the leadership book you can sit down with a cup of coffee and read in one setting. After you are done reading, you are challenged to "Level Up" and rise to the occassion. Bully leadership is an outdated concept and as a result this type of book is long overdue. Be apart of the new generation of leadership, "Level Up" will get you there.
Author: Sean Gillespie
Publisher: CRC Press
ISBN: 1482253151
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales professionals, and their management teams, with a structured, fact-based approach to boosting sa
Author: Milkyway Media
Publisher: Milkyway Media
ISBN:
Category : Business & Economics
Languages : en
Pages : 59
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Book Description
Get the Summary of Allan Dib's Lean Marketing in 20 minutes. Please note: This is a summary & not the original book. "Lean Marketing" by Allan Dib explores the application of lean manufacturing principles to marketing, emphasizing efficiency and value creation. The book recounts the author's experiences, including a pivotal conference in León, Mexico, and delves into the history of lean manufacturing, pioneered by Toyota. Lean marketing aims to eliminate waste and focus on creating value for the target market, contrasting with traditional mass marketing...
Author: Ade Asefeso MCIPS MBA
Publisher: AA Global Sourcing Ltd
ISBN: 1502762293
Category : Business & Economics
Languages : en
Pages : 119
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Book Description
If time is money, then being lean is both. Thanks to mega retailers worldwide, lean principles have rapidly spread to a variety of different manufacturers, such as consumer foods, apparel and food/beverage. Over the past few years, these retailers have dramatically changed how they do business in order to stay competitive in the marketplace. How products are ordered, how inventory is moved throughout distribution centers and barcodes vs. RFID technology for inventory management have all been taken into consideration in order to work as swiftly and efficiently as possible. While lean thinking has been rapidly expanding amongst large manufacturers and retailers, there are still a lot of companies that have hardly implemented any lean concepts. At the end of the day lean is about adding value for customers; but how can companies do that while also reaping in benefits for themselves?
Author: Dietmar Geyer
Publisher:
ISBN: 9783478230803
Category : Marketing
Languages : de
Pages : 208
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Book Description
Author: Robert Dew
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 311068392X
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
In recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Substantial investments have been made to map customer journeys, identify pain points and improve CX to try and create cut-through. Using real world applications to introduce next generation design tools based on proven concepts from strategy, marketing, psychology and creative problem solving, Lean CX: How to Differentiate at Low Cost and Least Risk discusses how to use Lean Management approaches to innovate your customer experience. This practical book describes how the tools from Lean Management can be applied to the CX innovation problem. The authors draw on hundreds of CX design and strategic innovation projects across a range of industries, both B2B and B2C, from primary research through client work and secondary case studies available in the public domain. The examples include many different vertical industry sectors, including those involving hybrid business models. The cases included share what worked really well and where CX failed. The content goes beyond what actually happened to present an idea of what might be possible with the right design approach and committed resources.
Author: Mark Brandon
Publisher: Charlie Creative Lab
ISBN: 9781801139069
Category :
Languages : en
Pages : 130
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Book Description
Effective marketing, strategy, startup, analytics, and enterprise is an easy drive with the right kind of information. Lean manufacturing has enabled businesses to increase production, reduce costs, improve quality, and increase profits by following five key principles: identify value, map the value stream, create flow, establish pull, and seek perfection Lean manufacturing is a business strategy focused on continually achieving efficiency. While this concept is not new, it remains relevant to this day. This is particularly true in the digital age when new technologies can make organizations leaner than ever before. In this book, we outline the key principles of lean manufacturing. More importantly, we look at the ways you can apply these principles across your organization, with automation tools that go beyond the factory floor. Advantages of reading this book are (But not limited to) these... this book helps you Reduce lead times Shrink operating costs Decrease risk Improve output quality Increase business success and sustainability
