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Author: Eric Anderson
Publisher: McGraw Hill Professional
ISBN: 1260459152
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Lead your organization to become evidence-driven Data. It’s the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries. The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what’s often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories. Inside, you’ll find the essential tools to help you: Develop a strong data science intuition quotient Lead and scale AI and analytics throughout your organization Move from “best-guess” decision making to evidence-based decisions Craft strategies and tactics to create real impact Written for anyone in a leadership or management role—from C-level/unit team managers to rising talent—this powerful, hands-on guide meets today’s growing need for real-world tools to lead and succeed with data.
Author: Eric Anderson
Publisher: McGraw Hill Professional
ISBN: 1260459152
Category : Business & Economics
Languages : en
Pages : 353
Get Book Here
Book Description
Lead your organization to become evidence-driven Data. It’s the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries. The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what’s often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories. Inside, you’ll find the essential tools to help you: Develop a strong data science intuition quotient Lead and scale AI and analytics throughout your organization Move from “best-guess” decision making to evidence-based decisions Craft strategies and tactics to create real impact Written for anyone in a leadership or management role—from C-level/unit team managers to rising talent—this powerful, hands-on guide meets today’s growing need for real-world tools to lead and succeed with data.
Author: Alexander Chernev
Publisher: John Wiley & Sons
ISBN: 1119906253
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management. You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies. Readers will also find: Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands Strategies for creating loyal customers and developing personalization at scale Strategies for designing effective omni-channel marketing platforms Strategies for crafting a successful cross-platform communications campaigns Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programs An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.
Author: Marcus Glowasz
Publisher: Marcus Glowasz
ISBN: 3033095224
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
The use of data and analytics significantly improves project performance, but it requires a cultural foundation that connects and engages people, enables evidence-based thinking and facilitates new capabilities. In an era of rapid change and an ever-increasing flow of information, data is a highly-valued asset. Organizations are transforming business areas into data-driven practices to make better and faster decisions and respond accurately to fast-changing market behaviors and demands. The project management domain cannot afford to be left behind. Old practices will not serve the sector in the twenty-first century. That means project delivery functions must embrace new and innovative ways to deliver change. In this book, Marcus Glowasz argues the urgent need to employ data and analytics for improved project performance. Leading Projects with Data is full of actionable insights to drive the behaviors and culture shifts necessary to ensure a successful transition to data-informed project delivery practices. A thriving practice needs people with the mindset to collaborate across boundaries, learn from failure, adapt to a new normal of frequent disruption and change, and value knowledge. Diversity, transparency, and critical thinking are key drivers in the new world of project management. The future is here. Embrace it.
Author: Veljko Krunic
Publisher: Manning
ISBN: 1617296937
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Summary Companies small and large are initiating AI projects, investing vast sums of money on software, developers, and data scientists. Too often, these AI projects focus on technology at the expense of actionable or tangible business results, resulting in scattershot results and wasted investment. Succeeding with AI sets out a blueprint for AI projects to ensure they are predictable, successful, and profitable. It’s filled with practical techniques for running data science programs that ensure they’re cost effective and focused on the right business goals. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology Succeeding with AI requires talent, tools, and money. So why do many well-funded, state-of-the-art projects fail to deliver meaningful business value? Because talent, tools, and money aren’t enough: You also need to know how to ask the right questions. In this unique book, AI consultant Veljko Krunic reveals a tested process to start AI projects right, so you’ll get the results you want. About the book Succeeding with AI sets out a framework for planning and running cost-effective, reliable AI projects that produce real business results. This practical guide reveals secrets forged during the author’s experience with dozens of startups, established businesses, and Fortune 500 giants that will help you establish meaningful, achievable goals. In it you’ll master a repeatable process to maximize the return on data-scientist hours and learn to implement effectiveness metrics for keeping projects on track and resistant to calcification. What's inside Where to invest for maximum payoff How AI projects are different from other software projects Catching early warnings in time to correct course Exercises and examples based on real-world business dilemmas About the reader For project and business leadership, result-focused data scientists, and engineering teams. No AI knowledge required. About the author Veljko Krunic is a data science consultant, has a computer science PhD, and is a certified Six Sigma Master Black Belt. Table of Contents: 1. Introduction 2. How to use AI in your business 3. Choosing your first AI project 4. Linking business and technology 5. What is an ML pipeline, and how does it affect an AI project? 6. Analyzing an ML pipeline 7. Guiding an AI project to success 8. AI trends that may affect you
Author: Maria Johnsen
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501519123
Category : Computers
Languages : en
Pages : 576
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Book Description
This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author's extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies.
Author: Ramesh Sharda
Publisher:
ISBN: 9781292341552
Category : Business intelligence
Languages : en
Pages : 832
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Book Description
For courses in decision support systems, computerized decision-making tools, and management support systems. Market-leading guide to modern analytics, for better business decisionsAnalytics, Data Science, & Artificial Intelligence: Systems for Decision Support is the most comprehensive introduction to technologies collectively called analytics (or business analytics) and the fundamental methods, techniques, and software used to design and develop these systems. Students gain inspiration from examples of organisations that have employed analytics to make decisions, while leveraging the resources of a companion website. With six new chapters, the 11th edition marks a major reorganisation reflecting a new focus -- analytics and its enabling technologies, including AI, machine-learning, robotics, chatbots, and IoT.
Author: Nick P. Kardulias
Publisher: Rowman & Littlefield Publishers
ISBN: 1461647436
Category : Social Science
Languages : en
Pages : 349
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Book Description
In the quarter century since Wallerstein first developed world systems theory (WST), scholars in a variety of disciplines have adopted the approach to explain intersocietal interaction on a grand scale. These essays bring to light archaeological data and analysis to show that many historic and prehistoric states lacked the mechanisms to dominate the distant (and in some cases, nearby) societies with which they interacted. Core/periphery exploitation needs to be demonstrated, not simply assumed, as the interdisciplinary dialogue which occurs in this volume demonstrates. World-Systems Theory in Practice will appeal to individuals with an interest in the application of WST in both the Old World and the New World. The papers in this volume reflect the vitality of the debate concerning the use of such generalizing theories and will be of interest to archeologists, anthropologists, historians, sociologists, and those involved in the study of civilizations.
Author: Steven S. Skiena
Publisher: Springer
ISBN: 3319554441
Category : Computers
Languages : en
Pages : 456
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Book Description
This engaging and clearly written textbook/reference provides a must-have introduction to the rapidly emerging interdisciplinary field of data science. It focuses on the principles fundamental to becoming a good data scientist and the key skills needed to build systems for collecting, analyzing, and interpreting data. The Data Science Design Manual is a source of practical insights that highlights what really matters in analyzing data, and provides an intuitive understanding of how these core concepts can be used. The book does not emphasize any particular programming language or suite of data-analysis tools, focusing instead on high-level discussion of important design principles. This easy-to-read text ideally serves the needs of undergraduate and early graduate students embarking on an “Introduction to Data Science” course. It reveals how this discipline sits at the intersection of statistics, computer science, and machine learning, with a distinct heft and character of its own. Practitioners in these and related fields will find this book perfect for self-study as well. Additional learning tools: Contains “War Stories,” offering perspectives on how data science applies in the real world Includes “Homework Problems,” providing a wide range of exercises and projects for self-study Provides a complete set of lecture slides and online video lectures at www.data-manual.com Provides “Take-Home Lessons,” emphasizing the big-picture concepts to learn from each chapter Recommends exciting “Kaggle Challenges” from the online platform Kaggle Highlights “False Starts,” revealing the subtle reasons why certain approaches fail Offers examples taken from the data science television show “The Quant Shop” (www.quant-shop.com)
Author: Beena Ammanath
Publisher: John Wiley & Sons
ISBN: 1119867959
Category : Computers
Languages : en
Pages : 230
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Book Description
An essential resource on artificial intelligence ethics for business leaders In Trustworthy AI, award-winning executive Beena Ammanath offers a practical approach for enterprise leaders to manage business risk in a world where AI is everywhere by understanding the qualities of trustworthy AI and the essential considerations for its ethical use within the organization and in the marketplace. The author draws from her extensive experience across different industries and sectors in data, analytics and AI, the latest research and case studies, and the pressing questions and concerns business leaders have about the ethics of AI. Filled with deep insights and actionable steps for enabling trust across the entire AI lifecycle, the book presents: In-depth investigations of the key characteristics of trustworthy AI, including transparency, fairness, reliability, privacy, safety, robustness, and more A close look at the potential pitfalls, challenges, and stakeholder concerns that impact trust in AI application Best practices, mechanisms, and governance considerations for embedding AI ethics in business processes and decision making Written to inform executives, managers, and other business leaders, Trustworthy AI breaks new ground as an essential resource for all organizations using AI.
Author: William G. Gale
Publisher: Oxford University Press
ISBN: 0190645431
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
Keeping the economy strong will require addressing two distinct but related problems. Steadily rising federal debt makes it harder to grow our economy, boost our living standards, respond to wars or recessions, address social needs, and maintain our role as a global leader. At the same time, we have let critical investments lag and left many people behind even as overall prosperity has grown. In Fiscal Therapy, William Gale, a leading authority on how federal tax and budget policy affects the economy, provides a trenchant discussion of the challenges posed by the imbalances between spending and revenue. America is facing a gradual decline as debt accumulates and delay raises the costs of action. But there is hope: fiscal responsibility aligns with both conservative and liberal goals and citizens of all stripes can support the notion of making life better for our children and grandchildren. Gale provides a plan to make the economy and nation stronger, one that controls entitlement spending but preserves and enhances their anti-poverty and social insurance roles, increases public investments on human and physical capital, and raises and reforms taxes to pay for government services in a fair and efficient way. What is needed, he argues, is to balance today's needs against tomorrow's obligations. We face significant fiscal challenges but, if we are wise enough to seize our opportunities, we can strengthen our economy, increase opportunity, reduce inequality, and build better lives for our children and grandchildren. We do not have to kill popular programs or starve government. Indeed, one main goal of fiscal reform is to maintain the vital functions that government provides. We need to act responsibly, pay for the government we want, and shape that government in ways that serve us best.
