Author: Alan Lewis
Publisher: McGraw Hill Professional
ISBN: 0071777091
Category : Business & Economics
Languages : en
Pages : 254
Book Description
Focus on PEOPLE and PROFITS will follow ”Alan and Harriet Lewis and Grand Circle Corporation demonstrate that emerging company owners are the true corporate heroes . . . the leading edge of a new approach to philanthropy and competitiveness.” —Michael E. Porter, Harvard Business School The travel industry has been one of the hardest hit by the recent recession. Yet Boston-based Grand Circle Corporation has been increasing profitability—and growing at a rate of nearly 20 percent per year—for the last two decades. Now, co-owners Alan and Harriet Lewis share the fascinating inside story of Grand Circle: how they grew their business into an international powerhouse, how they integrated their values and philanthropy into a working business model, and how they realized their dream of creating a different kind of company that profits everyone involved. In Leading Through Turbulence, the Lewises show you how to: Adapt and thrive in times of change and crisis Create a corporate culture that promotes talent and growth Invest in leadership at all levels—and in people with potential Give back to the world through good works and philanthropy Whether you’re an executive, a manager, a business owner, or an entrepreneur, you’ll find real inspiration and insight in the Lewises’ incredible story. You’ll learn how one company navigated the highs and lows of a changing global market—and how you can, too. You’ll discover practical ways to balance risk and reward, profits and losses, and personal values with professional ethics. You’ll see how the travel industry bounced back after the 9/11 attacks and how one company rose to meet the challenge of new online competitors. Most important, you’ll enjoy a deeper, more satisfying level of success by staying true to yourself, your coworkers, and your community at large. Life is a journey. Leading Through Turbulence shows you how to reach your destination. Safely. Smoothly. Successfully.
Leading Through Turbulence: How a Values-Based Culture Can Build Profits and Make the World a Better Place
Author: Alan Lewis
Publisher: McGraw Hill Professional
ISBN: 0071777091
Category : Business & Economics
Languages : en
Pages : 254
Book Description
Focus on PEOPLE and PROFITS will follow ”Alan and Harriet Lewis and Grand Circle Corporation demonstrate that emerging company owners are the true corporate heroes . . . the leading edge of a new approach to philanthropy and competitiveness.” —Michael E. Porter, Harvard Business School The travel industry has been one of the hardest hit by the recent recession. Yet Boston-based Grand Circle Corporation has been increasing profitability—and growing at a rate of nearly 20 percent per year—for the last two decades. Now, co-owners Alan and Harriet Lewis share the fascinating inside story of Grand Circle: how they grew their business into an international powerhouse, how they integrated their values and philanthropy into a working business model, and how they realized their dream of creating a different kind of company that profits everyone involved. In Leading Through Turbulence, the Lewises show you how to: Adapt and thrive in times of change and crisis Create a corporate culture that promotes talent and growth Invest in leadership at all levels—and in people with potential Give back to the world through good works and philanthropy Whether you’re an executive, a manager, a business owner, or an entrepreneur, you’ll find real inspiration and insight in the Lewises’ incredible story. You’ll learn how one company navigated the highs and lows of a changing global market—and how you can, too. You’ll discover practical ways to balance risk and reward, profits and losses, and personal values with professional ethics. You’ll see how the travel industry bounced back after the 9/11 attacks and how one company rose to meet the challenge of new online competitors. Most important, you’ll enjoy a deeper, more satisfying level of success by staying true to yourself, your coworkers, and your community at large. Life is a journey. Leading Through Turbulence shows you how to reach your destination. Safely. Smoothly. Successfully.
Publisher: McGraw Hill Professional
ISBN: 0071777091
Category : Business & Economics
Languages : en
Pages : 254
Book Description
Focus on PEOPLE and PROFITS will follow ”Alan and Harriet Lewis and Grand Circle Corporation demonstrate that emerging company owners are the true corporate heroes . . . the leading edge of a new approach to philanthropy and competitiveness.” —Michael E. Porter, Harvard Business School The travel industry has been one of the hardest hit by the recent recession. Yet Boston-based Grand Circle Corporation has been increasing profitability—and growing at a rate of nearly 20 percent per year—for the last two decades. Now, co-owners Alan and Harriet Lewis share the fascinating inside story of Grand Circle: how they grew their business into an international powerhouse, how they integrated their values and philanthropy into a working business model, and how they realized their dream of creating a different kind of company that profits everyone involved. In Leading Through Turbulence, the Lewises show you how to: Adapt and thrive in times of change and crisis Create a corporate culture that promotes talent and growth Invest in leadership at all levels—and in people with potential Give back to the world through good works and philanthropy Whether you’re an executive, a manager, a business owner, or an entrepreneur, you’ll find real inspiration and insight in the Lewises’ incredible story. You’ll learn how one company navigated the highs and lows of a changing global market—and how you can, too. You’ll discover practical ways to balance risk and reward, profits and losses, and personal values with professional ethics. You’ll see how the travel industry bounced back after the 9/11 attacks and how one company rose to meet the challenge of new online competitors. Most important, you’ll enjoy a deeper, more satisfying level of success by staying true to yourself, your coworkers, and your community at large. Life is a journey. Leading Through Turbulence shows you how to reach your destination. Safely. Smoothly. Successfully.
Leading Through Turbulence: How a Values-Based Culture Can Build Profits and Make the World a Better Place
Author: Alan Lewis
Publisher: McGraw Hill Professional
ISBN: 0071777105
Category : Business & Economics
Languages : en
Pages : 255
Book Description
Focus on PEOPLE and PROFITS will follow ”Alan and Harriet Lewis and Grand Circle Corporation demonstrate that emerging company owners are the true corporate heroes . . . the leading edge of a new approach to philanthropy and competitiveness.” —Michael E. Porter, Harvard Business School The travel industry has been one of the hardest hit by the recent recession. Yet Boston-based Grand Circle Corporation has been increasing profitability—and growing at a rate of nearly 20 percent per year—for the last two decades. Now, co-owners Alan and Harriet Lewis share the fascinating inside story of Grand Circle: how they grew their business into an international powerhouse, how they integrated their values and philanthropy into a working business model, and how they realized their dream of creating a different kind of company that profits everyone involved. In Leading Through Turbulence, the Lewises show you how to: Adapt and thrive in times of change and crisis Create a corporate culture that promotes talent and growth Invest in leadership at all levels—and in people with potential Give back to the world through good works and philanthropy Whether you’re an executive, a manager, a business owner, or an entrepreneur, you’ll find real inspiration and insight in the Lewises’ incredible story. You’ll learn how one company navigated the highs and lows of a changing global market—and how you can, too. You’ll discover practical ways to balance risk and reward, profits and losses, and personal values with professional ethics. You’ll see how the travel industry bounced back after the 9/11 attacks and how one company rose to meet the challenge of new online competitors. Most important, you’ll enjoy a deeper, more satisfying level of success by staying true to yourself, your coworkers, and your community at large. Life is a journey. Leading Through Turbulence shows you how to reach your destination. Safely. Smoothly. Successfully.
Publisher: McGraw Hill Professional
ISBN: 0071777105
Category : Business & Economics
Languages : en
Pages : 255
Book Description
Focus on PEOPLE and PROFITS will follow ”Alan and Harriet Lewis and Grand Circle Corporation demonstrate that emerging company owners are the true corporate heroes . . . the leading edge of a new approach to philanthropy and competitiveness.” —Michael E. Porter, Harvard Business School The travel industry has been one of the hardest hit by the recent recession. Yet Boston-based Grand Circle Corporation has been increasing profitability—and growing at a rate of nearly 20 percent per year—for the last two decades. Now, co-owners Alan and Harriet Lewis share the fascinating inside story of Grand Circle: how they grew their business into an international powerhouse, how they integrated their values and philanthropy into a working business model, and how they realized their dream of creating a different kind of company that profits everyone involved. In Leading Through Turbulence, the Lewises show you how to: Adapt and thrive in times of change and crisis Create a corporate culture that promotes talent and growth Invest in leadership at all levels—and in people with potential Give back to the world through good works and philanthropy Whether you’re an executive, a manager, a business owner, or an entrepreneur, you’ll find real inspiration and insight in the Lewises’ incredible story. You’ll learn how one company navigated the highs and lows of a changing global market—and how you can, too. You’ll discover practical ways to balance risk and reward, profits and losses, and personal values with professional ethics. You’ll see how the travel industry bounced back after the 9/11 attacks and how one company rose to meet the challenge of new online competitors. Most important, you’ll enjoy a deeper, more satisfying level of success by staying true to yourself, your coworkers, and your community at large. Life is a journey. Leading Through Turbulence shows you how to reach your destination. Safely. Smoothly. Successfully.
Leadership for the Future
Author: Thomas Mengel
Publisher: Cambridge Scholars Publishing
ISBN: 1527571610
Category : Business & Economics
Languages : en
Pages : 390
Book Description
This volume explores various approaches to leadership from both the past and the present, critically analysing these in the light of possible future challenges and scenarios. In addition, by drawing from the field of future studies, it introduces the reader to concepts of leadership that are ‘future-ready’.
Publisher: Cambridge Scholars Publishing
ISBN: 1527571610
Category : Business & Economics
Languages : en
Pages : 390
Book Description
This volume explores various approaches to leadership from both the past and the present, critically analysing these in the light of possible future challenges and scenarios. In addition, by drawing from the field of future studies, it introduces the reader to concepts of leadership that are ‘future-ready’.
Firms of Endearment
Author: Rajendra Sisodia
Publisher: Pearson Prentice Hall
ISBN: 0132716178
Category : Business & Economics
Languages : en
Pages : 319
Book Description
Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint. We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.
Publisher: Pearson Prentice Hall
ISBN: 0132716178
Category : Business & Economics
Languages : en
Pages : 319
Book Description
Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint. We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.
The Secret of Coaching and Leading by Values
Author: Simon L. Dolan
Publisher: Routledge
ISBN: 1000078701
Category : Business & Economics
Languages : en
Pages : 206
Book Description
Coaches play a major role in helping people understand their values and the values of their surroundings and helping them make choices and adapt. Sometimes the choice may be to find a situation more in sync with your values. Or it may mean working hard on yourself or in concert with your partner, team, or organization. Whatever we need to do to attain it, a positive fit makes for a happier person, and a happier person will be more successful. This accessible and practical book will help coaches, educators, leaders, and managers understand the philosophy, methodology, and tools that can be used to make a person happier, healthier, and more productive at work and in life in general. This book compiles short vignettes from over a dozen global academics and celebrated executive coaches, sharing information about aligning values in different settings. Based on years of research and written for readers from all walks of life, you will learn that when you understand your core values, place them on a triaxial template, and align them with your definition of success, everything changes. It will help you come out of your comfort zone in order to embrace the future and enhance the quality of your life. For this, you need a concept, a methodology, and effective tools, all of which are offered in this book. Rich with practical step-by-step methodologies and tools to facilitate values-led leadership, coaching, and mentoring, this book is essential for any change agent, be it a coach, a leader, an educator, or any person who is interested in learning how to become more effective, improve their practice, and engage in self or professional coaching. At the same time, it will enhance leadership qualities.
Publisher: Routledge
ISBN: 1000078701
Category : Business & Economics
Languages : en
Pages : 206
Book Description
Coaches play a major role in helping people understand their values and the values of their surroundings and helping them make choices and adapt. Sometimes the choice may be to find a situation more in sync with your values. Or it may mean working hard on yourself or in concert with your partner, team, or organization. Whatever we need to do to attain it, a positive fit makes for a happier person, and a happier person will be more successful. This accessible and practical book will help coaches, educators, leaders, and managers understand the philosophy, methodology, and tools that can be used to make a person happier, healthier, and more productive at work and in life in general. This book compiles short vignettes from over a dozen global academics and celebrated executive coaches, sharing information about aligning values in different settings. Based on years of research and written for readers from all walks of life, you will learn that when you understand your core values, place them on a triaxial template, and align them with your definition of success, everything changes. It will help you come out of your comfort zone in order to embrace the future and enhance the quality of your life. For this, you need a concept, a methodology, and effective tools, all of which are offered in this book. Rich with practical step-by-step methodologies and tools to facilitate values-led leadership, coaching, and mentoring, this book is essential for any change agent, be it a coach, a leader, an educator, or any person who is interested in learning how to become more effective, improve their practice, and engage in self or professional coaching. At the same time, it will enhance leadership qualities.
Spirituality, Leadership and Management, Seventh National Conference Proceedings
Author: Spirituality, Leadership and Management. National conference proceedings
Publisher: Lulu.com
ISBN: 0987133802
Category : Religion
Languages : en
Pages : 261
Book Description
Publisher: Lulu.com
ISBN: 0987133802
Category : Religion
Languages : en
Pages : 261
Book Description
Global Trends 2040
Author: National Intelligence Council
Publisher: Cosimo Reports
ISBN: 9781646794973
Category :
Languages : en
Pages : 158
Book Description
"The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.
Publisher: Cosimo Reports
ISBN: 9781646794973
Category :
Languages : en
Pages : 158
Book Description
"The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.
Airlines in a Post-Pandemic World
Author: Nawal K. Taneja
Publisher: Routledge
ISBN: 1000385256
Category : Transportation
Languages : en
Pages : 266
Book Description
The COVID-19 pandemic represents an extraordinary inflection point that caught airlines worldwide unprepared, causing CEOs to recalibrate their business models. This book explains why this unprecedented pandemic is different from the past disruptions experienced by the airline industry during the past 50 years, and what airlines and related businesses now can do to adapt to the dramatically changed marketplace. This book presents two future scenarios: continuous improvements and elastic supply. These are considered in three specific contexts for the rebuilding of the airline business. These contexts, in the order of urgency with respect to change from the status quo, are the following. The first context is for airlines to become better prepared to deal with frequent and deeper disruptions that could be localized or globalized relating to such areas as climate change, geopolitics, and cybersecurity. The second context is to collaborate and integrate within the much broader travel ecosystem, possibly using platforms to innovate on new value systems. The third context, which has always been the case and drives the first two, is for airlines to offer real solutions to people’s travel needs, solutions developed with imagination and turbocharged innovation, even as we contemplate new technology airplanes and mobility as a service solutions. This book is recommended reading for all senior-level practitioners of airlines and related businesses, as well as aviation policy makers worldwide.
Publisher: Routledge
ISBN: 1000385256
Category : Transportation
Languages : en
Pages : 266
Book Description
The COVID-19 pandemic represents an extraordinary inflection point that caught airlines worldwide unprepared, causing CEOs to recalibrate their business models. This book explains why this unprecedented pandemic is different from the past disruptions experienced by the airline industry during the past 50 years, and what airlines and related businesses now can do to adapt to the dramatically changed marketplace. This book presents two future scenarios: continuous improvements and elastic supply. These are considered in three specific contexts for the rebuilding of the airline business. These contexts, in the order of urgency with respect to change from the status quo, are the following. The first context is for airlines to become better prepared to deal with frequent and deeper disruptions that could be localized or globalized relating to such areas as climate change, geopolitics, and cybersecurity. The second context is to collaborate and integrate within the much broader travel ecosystem, possibly using platforms to innovate on new value systems. The third context, which has always been the case and drives the first two, is for airlines to offer real solutions to people’s travel needs, solutions developed with imagination and turbocharged innovation, even as we contemplate new technology airplanes and mobility as a service solutions. This book is recommended reading for all senior-level practitioners of airlines and related businesses, as well as aviation policy makers worldwide.
Now, Build a Great Business!
Author: Mark Thompson
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814416977
Category : Business & Economics
Languages : en
Pages : 257
Book Description
In this revolutionary book, bestselling business authority Mark Thompson and international success expert Brian Tracy join forces to show readers how great leadership, great people, and great products are the key to building a phenomenally successful business, inspiring customer loyalty--and experiencing tremendous growth. Now, Build a Great Business! does this by revealing a series of seven principles guaranteed to improve any business in any industry. You'll learn how to inspire superior results from everyone around you; attract and keep great people; develop a business plan that maximizes your resources; identify market demands; deliver superior customer service; craft a standout marketing plan; and motivate customers to buy again and again. With real-world examples from wildly successful businesses and accessible, all-encompassing strategies to guide you through the most important facets of any profitable venture--including leadership, sales, and marketing--Now, Build a Great Business! will transform your business and help you deliver extraordinary results.
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814416977
Category : Business & Economics
Languages : en
Pages : 257
Book Description
In this revolutionary book, bestselling business authority Mark Thompson and international success expert Brian Tracy join forces to show readers how great leadership, great people, and great products are the key to building a phenomenally successful business, inspiring customer loyalty--and experiencing tremendous growth. Now, Build a Great Business! does this by revealing a series of seven principles guaranteed to improve any business in any industry. You'll learn how to inspire superior results from everyone around you; attract and keep great people; develop a business plan that maximizes your resources; identify market demands; deliver superior customer service; craft a standout marketing plan; and motivate customers to buy again and again. With real-world examples from wildly successful businesses and accessible, all-encompassing strategies to guide you through the most important facets of any profitable venture--including leadership, sales, and marketing--Now, Build a Great Business! will transform your business and help you deliver extraordinary results.
Beyond Great
Author: Arindam Bhattacharya
Publisher: PublicAffairs
ISBN: 1541757157
Category : Business & Economics
Languages : en
Pages : 275
Book Description
Great is no longer good enough. Beyond Great delivers a powerful new playbook of 9 core strategies to thrive in a post-COVID world where all the rules of the game are being re-written. Beyond Great answers to two fundamental questions which face business leaders today in a world shaped by daunting and disruptive technological, economic, and social change. First, what is outstanding performance in this new volatile era? Second, how do we build competitive advantage in a world with new and often uncertain rules? Supported by years of research and hands-on consulting practice, this book presents a comprehensive framework for building a high performing, resilient, adaptive, and socially responsible global company. The book begins by taking an incisive look at these disruptive forces transforming globalization, including economic nationalism; the boom in data flows and digital commerce; the rise of China; heightened public concerns about capitalism and the environment; and the emergence of borderless communities of digitally connected consumers. Distilled from the study of hundreds of companies and interviews with dozens of business leaders, the authors have distilled nine core strategies – the new winning playbook of the 21st century. Beyond Great argues that business leaders today must lead with a new kind of openness, flexibility and light-footedness, constantly layering in new strategies and operational norms atop existing ones to allow for "always-on" transformation. Leaders must master a whole new set of rules about what it takes to be "global," becoming shapeshifters adept at handling contradiction, multiplicity, and nuance. This book will show them how.
Publisher: PublicAffairs
ISBN: 1541757157
Category : Business & Economics
Languages : en
Pages : 275
Book Description
Great is no longer good enough. Beyond Great delivers a powerful new playbook of 9 core strategies to thrive in a post-COVID world where all the rules of the game are being re-written. Beyond Great answers to two fundamental questions which face business leaders today in a world shaped by daunting and disruptive technological, economic, and social change. First, what is outstanding performance in this new volatile era? Second, how do we build competitive advantage in a world with new and often uncertain rules? Supported by years of research and hands-on consulting practice, this book presents a comprehensive framework for building a high performing, resilient, adaptive, and socially responsible global company. The book begins by taking an incisive look at these disruptive forces transforming globalization, including economic nationalism; the boom in data flows and digital commerce; the rise of China; heightened public concerns about capitalism and the environment; and the emergence of borderless communities of digitally connected consumers. Distilled from the study of hundreds of companies and interviews with dozens of business leaders, the authors have distilled nine core strategies – the new winning playbook of the 21st century. Beyond Great argues that business leaders today must lead with a new kind of openness, flexibility and light-footedness, constantly layering in new strategies and operational norms atop existing ones to allow for "always-on" transformation. Leaders must master a whole new set of rules about what it takes to be "global," becoming shapeshifters adept at handling contradiction, multiplicity, and nuance. This book will show them how.