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Author: Mari K Eder
Publisher: Naval Institute Press
ISBN: 1612510698
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.
Author: Mari K Eder
Publisher: Naval Institute Press
ISBN: 1612510698
Category : Business & Economics
Languages : en
Pages : 155
Get Book Here
Book Description
Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.
Author: Paul Smith
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814420303
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Author: Guy Murrel
Publisher: Outskirts Press
ISBN: 9781478777571
Category : Business & Economics
Languages : en
Pages : 58
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Book Description
Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining - to leading. It addresses the persistent challenge of having something meaningful and compelling to say, and provides a framework to create a new industry narrative that is unique, differentiating and inspires category change and organizational leadership. Whether you need to align your company, change perceptions, gain influence as a true thought leader, or attract talent and investment, Strategic Narrative Marketing can help elevate your story to win in the market.
Author: Richard L. Hester
Publisher: Rowman & Littlefield
ISBN: 1566995663
Category : Religion
Languages : en
Pages : 198
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Book Description
Knowing your story is an essential component of effective leadership, but finding your story among the myriad narratives that fill your life isn't a simple task. Richard L. Hester and Kelli Walker-Jones have offered a path to finding your own story amid the powerful family and cultural narratives that may be obscuring your vision. The aim of this book is to show leaders how to explore their story of reality, tell it to other group members, and consider how it can be used as a resource for leadership. This narrative perspective holds that because there's always more than one story about a situation, we have choices about which story we will embrace. After more than six years working with groups of clergy, the authors have woven these stories together to create the fabric that is the backdrop of narrative clergy leadership. The book is an account of their pilgrimage. As you read you will have a sense that this is your pilgrimage, and it will encourage you into narrative ventures of your own.
Author: Vivechkanand S. Chunoo
Publisher: IAP
ISBN: 1641133376
Category : Education
Languages : en
Pages : 351
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Book Description
Social justice and leadership education are inextricably linked. In order to move social justice forward, we need to develop leaders with knowledge, skills, and values to engage effectively in the leadership process. We need socially just leaders now more than ever. At a time when our elected and appointed officials agree on very little, our communities are divided and distrustful of one another, and individual citizens struggle for fairness in the face of discrimination, society is at a crossroad. In one direction lies the reproduction of oppression and marginalization, continued distrust, and further fragmentation. In the other, a route toward healing, compassion, and fairness. How then do we prepare our leaders of tomorrow to walk the path of justice rather than take the road to ruin? Changing the dominant narratives in society involves preparing skilled social critics and knowledgeable advocates for positive and sustainable change through education. However, when leadership education fails to consider social justice issues, or when social justice education omits leadership learning, both fall short of their goals. This texts links issues of social justice, equity, and equality, to leadership knowledge, skills, and values, with the intent of offering theoretical, practical, and policy recommendations to improve the work of educators charged with preparing undergraduates for the complexities of leadership in all its forms. Collectively, the contributors inform much needed practices and pedagogies toward socially just leadership education. No single one of us can change the narrative alone, but together, we can amplify the voices of those leading toward justice. The perspectives offered here are but a sample of the work being done to make the future a brighter place for all. We invite you to be part of the conversation.
Author: Lida Citroën
Publisher: Kogan Page
ISBN: 9781398600836
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Let your reputation help your career. From recovering from a blunder to contemplating next steps, this guide helps you leverage your core values for career success.
Author: Jens Brockmeier
Publisher: John Benjamins Publishing
ISBN: 9027226415
Category : Biography & Autobiography
Languages : en
Pages : 313
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Book Description
Annotation This text evolved out of a December 1995 conference at the International Research Center for Cultural Studies (IFK) in Vienna, attended by scholars from psychology, psychiatry, philosophy, social sciences, literary theory, classics, communication, and film theory, and exploring the importance of narrative as an expression of our experience, as a form of communication, and as a form for understanding the world and ourselves. Nine scholars from Canada, the US, and Europe contribute 12 essays on the relationship between narrative and human identity, how we construct what we call our lives and create ourselves in the process. Coverage includes theoretical perspectives on the problem of narrative and self construction, specific life stories in their cultural contexts, and empirical and theoretical issues of autobiographical memory and narrative identity. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Author: János László
Publisher: Routledge
ISBN: 1134048408
Category : Psychology
Languages : en
Pages : 274
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Book Description
The Science of Stories explores the role narrative plays in human life. Supported by in-depth research, the book demonstrates how the ways in which people tell their stories can be indicative of how they construct their worlds and their own identities. Based on linguistic analysis and computer technology, Laszlo offers an innovative methodology which aims to uncover underlying psychological processes in narrative texts. The reader is presented with a theoretical framework along with a series of studies which explore the way a systematic linguistic analysis of narrative discourse can lead to a scientific study of identity construction, both individual and group. The book gives a critical overview of earlier narrative theories and summarizes previous scientific attempts to uncover relationships between language and personality. It also deals with social memory and group identity: various narrative forms of historical representations (history books, folk narratives, historical novels) are analyzed as to how they construct the past of a nation. The Science of Stories is the first book to build a bridge between scientific and hermeneutic studies of narratives. As such, it will be of great interest to a diverse spectrum of readers in social science and the liberal arts, including those in the fields of cognitive science, social psychology, linguistics, philosophy, literary studies and history.
Author: Christine Erlach
Publisher: Springer Nature
ISBN: 3662614219
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation. By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future.
Author: John Shoup
Publisher: Routledge
ISBN: 1000023311
Category : Business & Economics
Languages : en
Pages : 115
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Book Description
Great literature provides didactic commentaries on universal themes in the drama of life and visceral lessons on leadership. The careful reading of timeless novels position readers to emerge as astute protagonists in their own stories in the context of the grander narrative and internalize universal themes of the human story. Students of the great works of literature also emerge culturally literate, with a better understanding of themselves and others in relation to nobler virtues, traditions, and purposes. In addition to demonstrating great works of literature as among the first formal books on leadership, this book makes explicit connections between the study of literature and the research found in leadership and management studies. This book: Provides a bridge between the robust literary world and the leadership and management genre. Demonstrates how language and literature uniquely develop leaders to have a sophisticated understanding of historical and contemporary cultures, events, and people. Documents how powerful narratives either promote or diminish human flourishing. Illustrates the usefulness of all great literature and stories in shaping engaging and compelling workplace narratives that inspire and engage the collective. Equips leaders and managers with the knowledge and skills to embrace the drama of leadership and engage in meaningful sensemaking to help organizations thrive. Encourages readers to be connoisseurs of great works of literature and include such works in their leadership libraries. This book is ideal for the initiated and uninitiated in the study of literature and leadership by making explicit complementary and relevant insights to make reading and leading much more meaningful. Those unfamiliar with great literature will gain a deeper appreciation for books serving as tutors and mentors in the ways of leadership and become more discerning readers. Those unfamiliar with the leadership genre will improve their acumen to use endearing and enduring narratives to influence people and organizations.
