Author: Saoussen Ben Dlala Jenhani
Publisher:
ISBN:
Category :
Languages : fr
Pages :
Book Description
Le positionnement des marques internationales dans un contexte globalisé
Author: Saoussen Ben Dlala Jenhani
Publisher:
ISBN:
Category :
Languages : fr
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : fr
Pages :
Book Description
International Textiles
Author:
Publisher:
ISBN:
Category : Textile fabrics
Languages : en
Pages : 510
Book Description
Publisher:
ISBN:
Category : Textile fabrics
Languages : en
Pages : 510
Book Description
Revue hellénique de droit international
Author:
Publisher:
ISBN:
Category : International law
Languages : en
Pages : 694
Book Description
Publisher:
ISBN:
Category : International law
Languages : en
Pages : 694
Book Description
International Business and Tourism
Author: Tim Coles
Publisher: Routledge
ISBN: 1134096569
Category : Business & Economics
Languages : en
Pages : 383
Book Description
Whether its bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary gl
Publisher: Routledge
ISBN: 1134096569
Category : Business & Economics
Languages : en
Pages : 383
Book Description
Whether its bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary gl
Our Common Future
Author:
Publisher:
ISBN: 9780195531916
Category : Australia
Languages : en
Pages : 400
Book Description
Publisher:
ISBN: 9780195531916
Category : Australia
Languages : en
Pages : 400
Book Description
Biblio Country Reports
Author:
Publisher:
ISBN:
Category : Europe
Languages : en
Pages : 342
Book Description
Publisher:
ISBN:
Category : Europe
Languages : en
Pages : 342
Book Description
International Direct Marketing
Author: Manfred Krafft
Publisher: Springer Science & Business Media
ISBN: 3540396322
Category : Business & Economics
Languages : en
Pages : 339
Book Description
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Publisher: Springer Science & Business Media
ISBN: 3540396322
Category : Business & Economics
Languages : en
Pages : 339
Book Description
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
The Power of Global Performance Indicators
Author: Judith G. Kelley
Publisher: Cambridge University Press
ISBN: 1108487203
Category : Law
Languages : en
Pages : 453
Book Description
Shows how global ratings and rankings shape political agendas and influence states' behavior, reframing how we think about power.
Publisher: Cambridge University Press
ISBN: 1108487203
Category : Law
Languages : en
Pages : 453
Book Description
Shows how global ratings and rankings shape political agendas and influence states' behavior, reframing how we think about power.
Global Trends 2030
Author: National Intelligence Council
Publisher: Cosimo Reports
ISBN: 9781646797721
Category :
Languages : en
Pages : 0
Book Description
This important report, Global Trends 2030-Alternative Worlds, released in 2012 by the U.S. National Intelligence Council, describes megatrends and potential game changers for the next decades. Among the megatrends, it analyzes: - increased individual empowerment - the diffusion of power among states and the ascent of a networked multi-polar world - a world's population growing to 8.3 billion people, of which sixty percent will live in urbanized areas, and surging cross-border migration - expanding demand for food, water, and energy It furthermore describes potential game changers, including: - a global economy that could thrive or collapse - increased global insecurity due to regional instability in the Middle East and South Asia - new technologies that could solve the problems caused by the megatrends - the possibility, but by no means the certainty, that the U.S. with new partners will reinvent the international system Students of trends, forward-looking entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades will find this essential reading.
Publisher: Cosimo Reports
ISBN: 9781646797721
Category :
Languages : en
Pages : 0
Book Description
This important report, Global Trends 2030-Alternative Worlds, released in 2012 by the U.S. National Intelligence Council, describes megatrends and potential game changers for the next decades. Among the megatrends, it analyzes: - increased individual empowerment - the diffusion of power among states and the ascent of a networked multi-polar world - a world's population growing to 8.3 billion people, of which sixty percent will live in urbanized areas, and surging cross-border migration - expanding demand for food, water, and energy It furthermore describes potential game changers, including: - a global economy that could thrive or collapse - increased global insecurity due to regional instability in the Middle East and South Asia - new technologies that could solve the problems caused by the megatrends - the possibility, but by no means the certainty, that the U.S. with new partners will reinvent the international system Students of trends, forward-looking entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades will find this essential reading.
Product-Country Images
Author: Nicolas Papadopoulos
Publisher: Routledge
ISBN: 1317953193
Category : Business & Economics
Languages : en
Pages : 504
Book Description
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Publisher: Routledge
ISBN: 1317953193
Category : Business & Economics
Languages : en
Pages : 504
Book Description
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.