Author: Béatrice Collin
Publisher: John Wiley & Sons
ISBN: 1119706084
Category : Business & Economics
Languages : en
Pages : 224
Book Description
Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.
Digital Makeover
Author: Béatrice Collin
Publisher: John Wiley & Sons
ISBN: 1119706084
Category : Business & Economics
Languages : en
Pages : 224
Book Description
Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.
Publisher: John Wiley & Sons
ISBN: 1119706084
Category : Business & Economics
Languages : en
Pages : 224
Book Description
Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.
Digital Makeover
Author: Béatrice Collin
Publisher: John Wiley & Sons
ISBN: 1119706017
Category : Business & Economics
Languages : en
Pages : 224
Book Description
Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.
Publisher: John Wiley & Sons
ISBN: 1119706017
Category : Business & Economics
Languages : en
Pages : 224
Book Description
Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.
Author:
Publisher: Odile Jacob
ISBN: 2738187560
Category :
Languages : en
Pages : 318
Book Description
Publisher: Odile Jacob
ISBN: 2738187560
Category :
Languages : en
Pages : 318
Book Description
Brands and Their Companies
Author:
Publisher:
ISBN: 9780787689513
Category : Brand name products
Languages : en
Pages : 2192
Book Description
Publisher:
ISBN: 9780787689513
Category : Brand name products
Languages : en
Pages : 2192
Book Description
Official Gazette of the United States Patent and Trademark Office
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 548
Book Description
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 548
Book Description
Photo Graphis 85: the International Annual of Advertising and Editorial Photography
Author: Walter Herdeg
Publisher:
ISBN: 9783857092855
Category : Advertising photography
Languages : un
Pages : 224
Book Description
Publisher:
ISBN: 9783857092855
Category : Advertising photography
Languages : un
Pages : 224
Book Description
Co-Opetition
Author: Adam M. Brandenburger
Publisher: Crown Currency
ISBN: 0385479506
Category : Business & Economics
Languages : en
Pages : 305
Book Description
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Publisher: Crown Currency
ISBN: 0385479506
Category : Business & Economics
Languages : en
Pages : 305
Book Description
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Marketing Identities Through Language
Author: E. Martin
Publisher: Springer
ISBN: 0230511902
Category : Business & Economics
Languages : en
Pages : 300
Book Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Publisher: Springer
ISBN: 0230511902
Category : Business & Economics
Languages : en
Pages : 300
Book Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
The L'Oréal Adventure
Author: François Dalle
Publisher: Odile Jacob
ISBN: 2738150209
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Today, it is difficult to imagine that in 1948 L’Oréal was just another small business. In 35 years its turnover went from 200 million to 20 billion francs. This book reveals that factors such as money or classic management techniques played a minor role in L’Oréal’s growth. For François Dalle, such expansion was due primarily to the adherence of the entire L’Oréal staff to what he called the “L’Oréal Spirit:” an infusion into the company’s “psyche” of a passionate will for conquest and development, associated with indisputable quality and an unquenchable desire to be the first to “seize new opportunities.” This is what enabled L’Oréal to diversify its activities, and to expand them throughout Europe, Japan, and both North and South America, and to endure and overcome the crises of the 1970s and 80s. In 1942, François Dalle began working at Monsavon, a small soap-making company that belonged to Eugène Schueller, the founder of L’Oréal. He was made director of L’Oréal in 1948,first working alongside Eugène Schueller, and became president of the company from 1957 to 1985.
Publisher: Odile Jacob
ISBN: 2738150209
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Today, it is difficult to imagine that in 1948 L’Oréal was just another small business. In 35 years its turnover went from 200 million to 20 billion francs. This book reveals that factors such as money or classic management techniques played a minor role in L’Oréal’s growth. For François Dalle, such expansion was due primarily to the adherence of the entire L’Oréal staff to what he called the “L’Oréal Spirit:” an infusion into the company’s “psyche” of a passionate will for conquest and development, associated with indisputable quality and an unquenchable desire to be the first to “seize new opportunities.” This is what enabled L’Oréal to diversify its activities, and to expand them throughout Europe, Japan, and both North and South America, and to endure and overcome the crises of the 1970s and 80s. In 1942, François Dalle began working at Monsavon, a small soap-making company that belonged to Eugène Schueller, the founder of L’Oréal. He was made director of L’Oréal in 1948,first working alongside Eugène Schueller, and became president of the company from 1957 to 1985.
Advances in Safety, Reliability and Risk Management
Author: Christophe Berenguer
Publisher: CRC Press
ISBN: 0203135105
Category : Technology & Engineering
Languages : en
Pages : 538
Book Description
Covering a wide range of topics on safety, reliability and risk management, the present publication will be of interest to academics and professionals working in a wide range of scientific, industrial and governmental sectors, including: Aeronautics and Aerospace; Chemical and Process Industry; Civil Engineering; Critical Infrastructures; Energy; Information Technology and Telecommunications; Land Transportation; Manufacturing; Maritime Transportation; Mechanical Engineering; Natural Hazards; Nuclear Industry; Offshore Industry; Policy Making and Public Planning.
Publisher: CRC Press
ISBN: 0203135105
Category : Technology & Engineering
Languages : en
Pages : 538
Book Description
Covering a wide range of topics on safety, reliability and risk management, the present publication will be of interest to academics and professionals working in a wide range of scientific, industrial and governmental sectors, including: Aeronautics and Aerospace; Chemical and Process Industry; Civil Engineering; Critical Infrastructures; Energy; Information Technology and Telecommunications; Land Transportation; Manufacturing; Maritime Transportation; Mechanical Engineering; Natural Hazards; Nuclear Industry; Offshore Industry; Policy Making and Public Planning.