Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II PDF Download
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Author: Houcine Berbou
Publisher: Cambridge Scholars Publishing
ISBN: 1527549194
Category : Business & Economics
Languages : en
Pages : 657
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Book Description
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Author: Houcine Berbou
Publisher: Cambridge Scholars Publishing
ISBN: 1527549194
Category : Business & Economics
Languages : en
Pages : 657
Get Book Here
Book Description
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Author: Emmanuelle Rouzet
Publisher: Dunod
ISBN: 2100583913
Category : Technology & Engineering
Languages : fr
Pages : 270
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Book Description
Dans un contexte de commercialisation de plus en plus difficile, il est devenu incontournable pour les professionnels du vin d’avoir recours au marketing et aux techniques de vente spécifiques à la filière. Cet ouvrage méthodologique très pratique présente de façon concrète et illustrée les outils qui permettent de bien positionner le vin, en étudiant son marché, sa clientèle, ses concurrents ; de bien le commercialiser, en choisissant les bons circuits de vente et les bons partenaires commerciaux. Cette troisième édition actualise les différentes techniques présentées et intègre le marketing et la promotion du vin par internet.
Author: A. Kiadó
Publisher: Elsevier
ISBN: 0444599312
Category : Technology & Engineering
Languages : en
Pages : 337
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Book Description
Since the world wine economy is rapidly changing, the importance of wine production is growing, requiring a new international collaboration, extensive research and an efficient way of teaching. These reasons led to a need for organizing an international scientific symposium on vine and wine economy.Appellation origin control is a kind of marketing. With regards to the technical and juridical field of appellation origin control, its link with economics and marketing is understandable. The world now faces the problem of different appellation origin control systems and there is a need to create uniformity with English speaking producers being more dominant than others as well as economic and political changes in Central and Eastern Europe.For now, the world wine market is complex and a world market as a whole needs to be developed into categories of "fine wines", "wines in general", and "cheap wines". It was agreed that research and education had to be internationally integrated. Different systems of teaching and education were compared, and Hungary proved to be the right place for the symposium.Representatives of 14 countries, international and national organizations, societies, universities, institutes and producers, worked hard on the scientific work as well as visits to wine regions and cooperatives.
Author: KLG Marketing
Publisher: PARIS By The Numbers
ISBN: 9780974893730
Category : Travel
Languages : en
Pages : 262
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Book Description
Author: E. Resnick
Publisher: Springer
ISBN: 0230583733
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
Author: Tim Patterson
Publisher: Univ of California Press
ISBN: 0520968220
Category : Cooking
Languages : en
Pages : 344
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Book Description
The concept of terroir is one of the most celebrated and controversial subjects in wine today. Most will agree that well-made wine has the capacity to express “somewhereness,” a set of consistent aromatics, flavors, or textures that amount to a signature expression of place. But for every advocate there is a skeptic, and for every writer singing praises related to terroir there is a study or a detractor seeking to debunk terroir as myth. Wine and Place examines terroir using a multitude of voices and points of view—from winemakers to wine critics, from science to literature—seeking not to prove its veracity but to explore its pros, cons, and other aspects. This comprehensive anthology lets readers come to their own conclusions about terroir.
Author: Alessandra Castellini
Publisher: BRILL
ISBN: 9086866611
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
Due to increased purchasing power of certain consumer segments all over the world and the related growing demand for food specialties for differentiated goods in the international markets, agri-food trade and marketing is no longer focused on commodities only. Key concepts of 'Marketing', 'International Trade' and 'Quality' are taking the forefront in the scientific debate among agricultural economists dealing with agricultural and food products markets. The need for scientific knowledge about several aspects of marketing for quality food products is growing. The aim of this book is to link these key concepts together and consider connections, overlaps, contradictions and complementarities between them. This book contains peer-reviewed articles covering a range of studies on international marketing and trade for quality food products and is edited with the support of the BEAN-QUORUM project, funded by the European Union's Asia Link Programme. The topics covered by the studies range from geographical indications to organic food; from fair trade to functional food; from knowledge about quality requirements to the impact of the quest for quality. The geographical scope of the studies is broad and the perspectives vary including the consumer, the producer and the supply chain side. The focal interest of the studies also range from competitiveness, to policy, to potential demand. The book is of interest to researchers and practitioners in international food networks of all types.
Author: Mesquita, Anabela
Publisher: IGI Global
ISBN: 1466684518
Category : Psychology
Languages : en
Pages : 397
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Book Description
The advancement of new technologies has greatly increased the impact of information systems on daily human life. As technology continues to rapidly progress, human-computer interaction is quickly becoming a topic of interest. Human Behavior, Psychology, and Social Interaction in the Digital Era combines best practices and empirical research on social networking and other related technologies. Emphasizing creative and innovative implementation across various disciplines, this publication is a critical reference source for researchers, educators, students, IT managers, and government healthcare agencies concerned with the latest research in the fields of information systems and networks, mobile technology, cybercrime, and multitasking.
Author: Library of Congress
Publisher:
ISBN:
Category : Catalogs, Subject
Languages : en
Pages : 636
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Book Description
Author: Fodor's
Publisher:
ISBN: 9780679007128
Category : Travel
Languages : en
Pages : 302
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Book Description
"Euripides, the last of the three great tragedians of ancient Athens, reached the height of his renown during the disastrous Peloponnesian War, when democratic Athens was brought down by its own outsized ambitions. His plays were shockers: he unmasked heroes, revealing them as foolish and savage, and he wrote about the powerless - women and children, slaves and barbarians - for whom tragedy was not so much exceptional as unending. Euripides' plays rarely won first prize in the great dramatic competitions of ancient Athens, but their combustible mixture of realism and extremism fascinated audiences throughout the Greek world." "Four of those tragedies are here presented in new translations by the contemporary poet and classicist Anne Carson. They are Herakles, in which the hero swaggers home to destroy his own family; Hekabe, set after the Trojan War, in which Hektor's widow takes vengeance on her Greek captors; Hippelytes, about love and the horror of love; and the strange tragicomic fable Alkestis, which tells of a husband who arranges for his wife to die in his place. The volume also contains brief introductions by Carson to each of the plays along with two remarkable framing essays: "Tragedy: A Curious Art Form" and "Why I Wrote Two Plays About Phaidra.""--BOOK JACKET.
