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Author: Fraser, Richard G
Publisher: [Agincourt, Ontario] : Gage
ISBN: 9780771524042
Category : Marketing
Languages : fr
Pages : 213
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Book Description
Author: Fraser, Richard G
Publisher: [Agincourt, Ontario] : Gage
ISBN: 9780771524042
Category : Marketing
Languages : fr
Pages : 213
Get Book Here
Book Description
Author: Réjean Savard
Publisher: Walter de Gruyter
ISBN: 3110962217
Category : Language Arts & Disciplines
Languages : en
Pages : 340
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Book Description
The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Author: Réjean Savard
Publisher: Walter de Gruyter
ISBN: 3110954109
Category : Language Arts & Disciplines
Languages : en
Pages : 96
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Book Description
The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Author: Jean-Pierre Helfer
Publisher: Vuibert
ISBN: 2311406140
Category : Business & Economics
Languages : fr
Pages : 543
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Book Description
Ce manuel offre une vue d’ensemble des nouvelles connaissances disponibles en marketing fondamental et en marketing digital. Il est illustré de très nombreux exemples et de cas de synthèse. Chaque chapitre précise les problématiques de base ainsi que les compétences clés à acquérir et propose des exercices. L’information marketing. 1. Collecter et organiser l’information 2. Les études quantitatives : les sondages 3. Les études standardisées : les panels 4. Les études qualitatives 5. Le comportement du consommateur. Cas de synthèse 1 : Quelle attractivité pour Pizza’Wave ? Le marketing stratégique 6. La dynamique du portefeuille de produits 7. Segmenter le marché, choisir sa cible et différencier l’offre 8. Le marketing relationnel et la fidélisation de la clientèle. Cas de synthèse 2 : Y a-t-il une place pour un nouvel entrant sur le marché des auto-écoles ? Le marketing opérationnel 9. La politique de produit et de marque 10. La politique de prix 11. La politique de distribution 12. La politique de promotion des ventes 13. La politique de communication 14. La force de vente Cas de synthèse 3. Un mix marketing à repenser pour Nord’Ti Quinoa 0 % ? Cas de synthèse final Des compléments numériques (corrigés des mini-cas, corrigés des cas et diaporamas du cours) sont proposés gratuitement aux enseignants sur le site www.vuibert.fr.
Author: COVA
Publisher: Lavoisier
ISBN: 2743062649
Category :
Languages : en
Pages : 146
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Book Description
Cet ouvrage est consacré à l'approche dite de marketing critique qui propose un regard décalé sur les discours générés par le marketing et ses alliés tels la sociologie de la consommation, la psychologie du consommateur, etc. Son but est de mettre en lumière dans les discours marketing ce qui relève d'un biais idéologique et non d'une démarche scientifique. Cette approche critique est particulièrement appliquée à la nouvelle logique du marketing, la SDL (Service Dominant Logic) qui donne une place centrale au processus de co-création entre le fournisseur et le consommateur. Le lecteur trouvera dans Marketing critique une panoplie d'idées innovantes qui devrait nourrir une réflexion managériale sur les stratégies permettant aux intervenants de nos sociétés de trouver des solutions novatrices pour répondre à des demandes de services et à des besoins fondamentaux dont celui de l'accès à l'énergie.
Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 1394
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Book Description
Author: Gilles N'Goala
Publisher: John Wiley & Sons
ISBN: 1786303728
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.
Author: Houcine Berbou
Publisher: Cambridge Scholars Publishing
ISBN: 1527549194
Category : Business & Economics
Languages : en
Pages : 657
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Book Description
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Author: Dimitris Folinas
Publisher: Routledge
ISBN: 1317296257
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
Author: Bruno Salgues
Publisher: John Wiley & Sons
ISBN: 1119527619
Category : Technology & Engineering
Languages : en
Pages : 307
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Book Description
Following the rapid development of connected technologies, which are now highly sophisticated and spread across the globe, Society 5.0 has emerged and brought with it a dramatic societal shift. In 1998, Kodak, the world leader in photographic film, had 170,000 employees. It thus seemed unthinkable that just 3 years later, the majority of people would stop taking photographs to paper film and that Kodak would have disappeared. These are the stakes of this new society that is taking shape. This book, which does not seek to critique current politics, management or marketing literature, aims to fight against the excesses of this often-misunderstood Society 5.0 and to present the ideas and associated technologies that comprise it, all working towards societal improvement. Among these technologies, artificial intelligence, robotics, digital platforms and 3D printing are undoubtedly the most important, and thus receive the greatest focus.
