Author: Publisher: Editions Bréal
ISBN: 2749525772
Category :
Languages : en
Pages : 291
Book Description
Author: Publisher: Editions Bréal
ISBN: 2749525772
Category :
Languages : en
Pages : 291
Book Description
Fondements de management stratégique, 2e édition
Author: Raghavan ParthasarthyPublisher: Editions JFD
ISBN: 2924651654
Category : Business & Economics
Languages : fr
Pages : 366
Book Description
Là où General Motors, Sears et IBM ont perdu du terrain, Toyota, Walmart et Apple en ont gagné. L’histoire regorge d’exemples d’entreprises qui n’ont pas réussi à suivre la concurrence ou qui y sont parvenues, mais sans pouvoir maintenir le rythme par la suite. En tant qu’étudiante ou étudiant en administration des affaires, vous souhaitez sûrement savoir pourquoi certaines entreprises réussissent quand d’autres échouent. Qu’est-ce qui sous-tend le succès étonnant de Google en tant que moteur de recherche, et pourquoi Yahoo n’est-il plus un joueur dominant dans la même industrie? Comment une firme comme Walmart réussit-elle à devenir un chef de file et à maintenir sa position, alors que d’autres acteurs de la même industrie, comme Target Canada et Sears Canada, ont mis fin à leurs activités? Différentes sections de ce manuel apportent des réponses détaillées à ces questions et à d’autres du même ordre. Mais nous pouvons dès maintenant vous donner une réponse synthétique : les entreprises performantes gèrent stratégiquement leurs ressources et leur environnement : elles ne gèrent pas (ou ne déploient pas) seulement leurs ressources internes en ayant la concurrence à l’esprit, mais gèrent aussi de manière proactive leur industrie ou l’environnement concurrentiel lui-même. Dans ce manuel consacré au management stratégique, nous examinerons comment la haute direction de l’entreprise doit comprendre les enjeux qui se dessinent dans l’environnement, et comment elle doit adapter ses capacités stratégiques afin d’établir pour l’entreprise son avantage concurrentiel pour assurer sa prospérité à long terme. Il existe d’autres abrégés sur le même sujet, mais celui-ci se distingue par sa richesse et par les rubriques qu’il contient. Voici quelques-unes de ses particularités : Ce manuel est écrit dans un style simple et engageant, sur le ton d’une conversation. Il évite les phrases complexes et va droit à l’essentiel. Les concepts de chaque chapitre sont clairement développés afin d’aider les étudiantes et les étudiants à les saisir et à les assimiler rapidement. Les concepts sont illustrés au moyen d’exemples d’entreprises bien connues comme Apple, PepsiCo et Walmart.La présentation de la matière est axée sur la pratique et l’application, c’est-à-dire que les élèves disposent de modèles faciles à utiliser pour faire des analyses critiques (par exemple l’analyse d’une industrie ou l’analyse interne d’une entreprise).Chaque chapitre commence par une mise en situation présentée simplement, et le thème de cette brève étude de cas est efficacement intégré au contenu du chapitre.Chaque chapitre se termine par un résumé qui constitue un bon outil de révision pour les étudiantes et les étudiants.Chaque chapitre comprend des projets et des questions à développement conçus pour rapprocher les élèves de la dimension pratique.
Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume I
Author: Houcine BerbouPublisher: Cambridge Scholars Publishing
ISBN: 1527549186
Category : Business & Economics
Languages : en
Pages : 500
Book Description
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This first volume is focused on economic issues.
Producing Management Knowledge
Author: Jan LöwstedtPublisher: Routledge
ISBN: 1134704135
Category : Business & Economics
Languages : en
Pages : 299
Book Description
Providing readers with a unique insight into conducting research, this exciting book describes the thought and work processes of researchers as they complete their projects. Engaging and accessible it investigates all the key aspects of this topic and advice on how to conduct interviews, study the everyday life of an organization, and many other standard methods of conducting research. This is not a prescriptive methodology textbook, rather it explores how to approach, think and act in interaction with the empirical field. Comprehensive and accessible, this thought-provoking text shows readers how to develop management investigations skills, and will be invaluable for final year undergraduates, masters and PhD students.
Strategy and Management of Industrial Brands
Author: Philippe MalavalPublisher: Springer Science & Business Media
ISBN: 1461517370
Category : Business & Economics
Languages : en
Pages : 410
Book Description
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
French for Management and Business
Author: Brian GriffithsPublisher: Springer
ISBN: 1349206016
Category : Education
Languages : en
Pages : 183
Book Description
Aimed at those who wish to gain sufficient proficiency in French in order to carry on business, this book attempts to equip students with a text which will consolidate their basic language skills while establishing the intellectual foundation for advanced language work.
Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II
Author: Houcine BerbouPublisher: Cambridge Scholars Publishing
ISBN: 1527549194
Category : Business & Economics
Languages : en
Pages : 657
Book Description
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Mediation in Collective Labor Conflicts
Author: Martin C. EuwemaPublisher: Springer
ISBN: 3319925318
Category : Psychology
Languages : en
Pages : 339
Book Description
This open access book opens up the black box of mediation in collective conflicts through the analyses and comparisons of various systems. Mediation and related third party interventions such as conciliation and facilitation are discussed as effective prevention and regulation tools for different types of collective labor conflicts. These interventions fit in a new developed five-phase model of collective conflicts in organizations, going from capacity building in latent conflicts, through conciliation, mediation and arbitration in escalating phases, to rebuilding of trust after hot conflicts. The authors promote understanding and discussion with regards to labor mediation systems, presenting comparative research on the perspectives of mediators and users of mediation. This book describes and analyses laws, regulations and practices of mediation in seventeen countries, with a relative strong emphasis on Europe. Part 1 presents theoretical frameworks on conciliation and mediation in collective labor conflicts. Part 2 presents regulations and practices in 12 European countries: Belgium, Denmark, Estonia, France, Italy, Poland, Portugal, Spain, The Netherlands, and the United Kingdom. Part 3 discusses mediation in these collective conflicts in Australia, China, India, South Africa and the USA. Part 4 offers conclusions and ways forward. This book offers analyses, good practices and developments for third party intervention in collective labor conflicts in global and local changing environments. This book is a must-read for policy makers, , social partners at different levels, as well as scholars and practitioners in industrial relations, human resources management and conflict management, particularly conciliators and mediators.
Competitive Intelligence, Analysis and Strategy
Author: Sheila WrightPublisher: Routledge
ISBN: 1317980964
Category : Business & Economics
Languages : en
Pages : 246
Book Description
The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage. This book was originally published as two special issues of the Journal of Strategic Marketing.
Weak Signals for Strategic Intelligence
Author: Humbert LescaPublisher: John Wiley & Sons
ISBN: 1118602811
Category : Technology & Engineering
Languages : en
Pages : 147
Book Description
The expression: "We did not see it coming!" has often been heard in recent years from decision makers at the highest levels of responsibility in the private and public sectors. Yet there were actually early (warning) signals, but they were often ignored or not used due to a lack of appropriate methodology. To avoid such blind spots, this book provides answers to the question "how to anticipate". The concept of a "weak signal" is at the heart of the proposed methods. After presenting examples of this concept, the authors provide original and validated answers to questions of feasibility: How to recognize a weak signal? How to exploit it? Numerous applications are presented.
