Author: Robert W. Bly
Publisher: Penguin
ISBN: 9780028642109
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author: Jean-Louis Ferry
Publisher:
ISBN: 9782708108011
Category : Advertising, Direct-business
Languages : fr
Pages : 240
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Book Description
Author: Lois K. Geller
Publisher: Oxford University Press, USA
ISBN: 0195158695
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line.
Author: Neil D. Hamilton
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 246
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Book Description
Author: Charles Mallory
Publisher: LPM
ISBN: 9782878451900
Category :
Languages : fr
Pages : 79
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Book Description
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613082320
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Author: Collège d'enseignement général et professionnel de Rosemont. Centre collégial de formation à distance
Publisher: Montréal : Centre collégial de formation à distance
ISBN: 9782894523636
Category :
Languages : fr
Pages : 17
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Book Description
Author: Roddy Mullin
Publisher: Kogan Page Publishers
ISBN: 9780749436773
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.
Author: Régine Vanheems
Publisher: Eyrolles Group
ISBN: 9782708125490
Category : Business & Economics
Languages : fr
Pages : 280
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Book Description
Un aspect du marketing direct incontournable
Author: Manfred Krafft
Publisher: Springer Science & Business Media
ISBN: 3540396322
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
