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Author: ALLAL.. OIRDI
Publisher:
ISBN:
Category :
Languages : fr
Pages :
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Book Description
NOTRE TRAVAIL EST DIVISE EN TROIS PARTIES : L'IMAGE ET LE LANGAGE PUBLICITAIRES, DANS LEUR DIALOGUE MULTIPLE. AUSSI NOTRE ANALYSE SE PORTE SUR LES METHODES DE CREATION PRIVILEGIEE : UTILISATION DE LA FEMME, DE L'ENFANT ET DE LA RHETORIQUE. LE PLAN DE TRAVAIL S'EST DEVELOPPE A TRAVERS UNE GRILLE DE LECTURE QUI ENGLOBE LES APPORTS ACTUELS DE LA SEMIOLOGIE APPLIQUEE A L'AFFICHE PUBLICITAIRE, EN ANALYSANT LES ELEMENTS SUIVANTS : 1 - ELEMENTS DE LA COMMUNICATION PUBLICITAIRE. 2 - LE SIGNE PUBLICITAIRE DE L'AFFICHE : TEXTE SEUL, IMAGE SEULE OU TEXTE PLUS IMAGE. 3 - ANALYSE ESTHETIQUE : DIMENSIONS SPATIALES RESPECTIVES ENTRE LE TEXTE ET L'IMAGE. 4 - ANALYSE DE L'IMAGE (PHOTOGRAPHIE OU DESSIN) ; SIGNIFIANT ET SIGNIFIE DE CONNOTATION. 5 - ANALYSE DU TEXTE : ENONCE ET ENONCIATION (DEICTIQUES, MODALITE, TRANSPARENCE). 6 - RELATION ENTRE LE TEXTE ET L'IMAGE : ANCRAGE, COMPLEMENT, CONTRADICTION, OPPOSITION ET REDONDANCE. 7 - ANALYSE DU CONTENU GLOBAL : DECOUVRIR LE TYPE D'ARGUMENTATION LOGIQUE OU L'APPEL DE L'EMOTIVITE.
Author: ALLAL.. OIRDI
Publisher:
ISBN:
Category :
Languages : fr
Pages :
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Book Description
NOTRE TRAVAIL EST DIVISE EN TROIS PARTIES : L'IMAGE ET LE LANGAGE PUBLICITAIRES, DANS LEUR DIALOGUE MULTIPLE. AUSSI NOTRE ANALYSE SE PORTE SUR LES METHODES DE CREATION PRIVILEGIEE : UTILISATION DE LA FEMME, DE L'ENFANT ET DE LA RHETORIQUE. LE PLAN DE TRAVAIL S'EST DEVELOPPE A TRAVERS UNE GRILLE DE LECTURE QUI ENGLOBE LES APPORTS ACTUELS DE LA SEMIOLOGIE APPLIQUEE A L'AFFICHE PUBLICITAIRE, EN ANALYSANT LES ELEMENTS SUIVANTS : 1 - ELEMENTS DE LA COMMUNICATION PUBLICITAIRE. 2 - LE SIGNE PUBLICITAIRE DE L'AFFICHE : TEXTE SEUL, IMAGE SEULE OU TEXTE PLUS IMAGE. 3 - ANALYSE ESTHETIQUE : DIMENSIONS SPATIALES RESPECTIVES ENTRE LE TEXTE ET L'IMAGE. 4 - ANALYSE DE L'IMAGE (PHOTOGRAPHIE OU DESSIN) ; SIGNIFIANT ET SIGNIFIE DE CONNOTATION. 5 - ANALYSE DU TEXTE : ENONCE ET ENONCIATION (DEICTIQUES, MODALITE, TRANSPARENCE). 6 - RELATION ENTRE LE TEXTE ET L'IMAGE : ANCRAGE, COMPLEMENT, CONTRADICTION, OPPOSITION ET REDONDANCE. 7 - ANALYSE DU CONTENU GLOBAL : DECOUVRIR LE TYPE D'ARGUMENTATION LOGIQUE OU L'APPEL DE L'EMOTIVITE.
Author:
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Category : Africa, North
Languages : en
Pages : 292
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Author: Jean-Marie Floch
Publisher: Presses Universitaires de France - PUF
ISBN:
Category : Advertising
Languages : fr
Pages : 260
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Book Description
L'ouvrage de Jean-Marie Floch traduit un déplacement de la problématique exprimée non plus en termes de communication mais de signification : le sémioticien n'est pas condamné à limiter son intervention à l'étude du design commercial ou de messages publicitaires ...
Author: Martial Pasquier
Publisher:
ISBN:
Category :
Languages : fr
Pages : 88
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Book Description
Author: Atelier national de reproduction des thèses de Lille
Publisher:
ISBN:
Category : Catalogs, Union
Languages : fr
Pages : 830
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Author: Jean-Michel Adam
Publisher:
ISBN: 9782722700871
Category : Advertising
Languages : fr
Pages : 230
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Book Description
Author: Giovanna Borradori
Publisher: University of Chicago Press
ISBN: 0226066657
Category : History
Languages : en
Pages : 225
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Book Description
The idea for Philosophy in a Time of Terror was born hours after the attacks on 9/11 and was realized just weeks later when Giovanna Borradori sat down with Jürgen Habermas and Jacques Derrida in New York City, in separate interviews, to evaluate the significance of the most destructive terrorist act ever perpetrated. This book marks an unprecedented encounter between two of the most influential thinkers of our age as here, for the first time, Habermas and Derrida overcome their mutual antagonism and agree to appear side by side. As the two philosophers disassemble and reassemble what we think we know about terrorism, they break from the familiar social and political rhetoric increasingly polarized between good and evil. In this process, we watch two of the greatest intellects of the century at work.
Author: Émilie Aussant
Publisher: BoD – Books on Demand
ISBN: 3961102937
Category : Language Arts & Disciplines
Languages : en
Pages : 230
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Book Description
This volume offers a selection of papers presented during the 14th International Conference on the History of the Language Sciences (ICHoLS XIV, Paris, 2017). Part I brings together studies dealing with descriptive concepts. First examined is the notion of “accidens” in Latin grammar and its Greek counterparts. Other papers address questions with a strong echo in today’s linguistics: localism and its revival in recent semantics and syntax, the origin of the term “polysemy” and its adoption through Bréal, and the difficulties attending the description of prefabs, idioms and other “fixed expressions”. This first part also includes studies dealing with representations of linguistic phenomena, whether these concern the treatment of local varieties (so-called patois) in French research, or the import and epistemological function of spatial representations in descriptions of linguistic time. Or again, now taking the word “representation” literally, the visual display of grammatical relations, in the form of the first syntactic diagrams. Part II presents case studies which involve wider concerns, of a social nature: the “from below” approach to the history of Chinese Pidgin English underlines the social roles of speakers and the diversity of speech situations, while the scrutiny of Lhomond’s Latin and French textbooks demonstrates the interplay of pedagogical practice, cross-linguistic comparison and descriptive innovation. An overview of early descriptions of Central Australian languages reveals a whole spectrum of humanist to positivist and antihumanist stances during the colonial age. An overarching framework is also at play in the anthropological perspective championed by Meillet, whose socially and culturally oriented semantics is shown to live on in Benveniste. The volume ends with a paper on Trần Đức Thảo, whose work is an original synthesis between phenomenology and Marxist semiology, wielded against the “idealistic” doctrine of Saussure.
Author: Dirk Delabastita
Publisher: John Benjamins Publishing
ISBN: 9027293228
Category : Language Arts & Disciplines
Languages : en
Pages : 258
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Book Description
This volume contains a generous selection of articles on translation by Professor José Lambert (K.U. Leuven). It traces the intellectual itinerary of their author, who started out as a French and Comparative Literature scholar some four decades ago trying to get a better grip on the problem of inter-literary contacts, and who soon became a key figure in the emergent discipline of Translation Studies, where he is widely known as an indefatigable promoter of descriptively oriented research. This collection shows how José Lambert has never stopped asking new questions about the crucial but often hidden role of language and translation in the world of today. It includes some of the author’s classic papers as well as a few lesser known ones that deserve wider circulation. The editors’ introduction and the bibliography complete this thought-provoking survey of the career of one of the most creative researchers in the field.
Author: Klaus Krippendorff
Publisher: CRC Press
ISBN: 0203299957
Category : Medical
Languages : en
Pages : 351
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Book Description
Responding to cultural demands for meaning, user-friendliness, and fun as well as the opportunities of the emerging information society, The Semantic Turn boldly outlines a new science for design that gives designers previously unavailable grounds on which to state their claims and validate their designs. It sets the stage by reviewing the h
