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Author: Raphael Hodin
Publisher: Dunod
ISBN: 2100823183
Category : Business & Economics
Languages : fr
Pages : 327
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Book Description
Le consommateur d'aujourd'hui veut être livré chez lui mais ne pas polluer, il attend de la marque qu'elle soit bio et pourtant la vente de produits bios ne décolle pas, il veut une marque plus sociale mais fait du shopping le dimanche... Avec le digital et les nouvelles injonctions liées à une consommation plus vertueuse (écologie, responsabilité sociale, déconsommation...),de nouveaux comportements sont apparus. Le consommateur parait plus volatil dans ses choix, plus sensible aux projets portés par les marques, mais aussi plus susceptible quand il se sent offensé. Et tandis qu’il exige des engagements forts, de la part des acteurs économiques, en termes de responsabilité écologique et sociale, il n’a jamais été aussi sensible au prix, à la promotion et à l’achat d’impulsion. Est-il possible pour les marques et les enseignes de s’appuyer sur des logiques de comportements, derrière ces paradoxes apparents ? Quelles sont les nouvelles règles pour attirer et séduire le consommateur ? A partir d'exemples concrets et business cases, ce livre déconstruit les idées reçues sur les comportements de consommation et analyse les pardoxes des clients. Il propose des outils et concepts pour permettre aux marques de conquérir et fidéliser ces clients avec qui elles entretiennent une relation émotionnelle et complexe.
Author: Raphael Hodin
Publisher: Dunod
ISBN: 2100823183
Category : Business & Economics
Languages : fr
Pages : 327
Get Book Here
Book Description
Le consommateur d'aujourd'hui veut être livré chez lui mais ne pas polluer, il attend de la marque qu'elle soit bio et pourtant la vente de produits bios ne décolle pas, il veut une marque plus sociale mais fait du shopping le dimanche... Avec le digital et les nouvelles injonctions liées à une consommation plus vertueuse (écologie, responsabilité sociale, déconsommation...),de nouveaux comportements sont apparus. Le consommateur parait plus volatil dans ses choix, plus sensible aux projets portés par les marques, mais aussi plus susceptible quand il se sent offensé. Et tandis qu’il exige des engagements forts, de la part des acteurs économiques, en termes de responsabilité écologique et sociale, il n’a jamais été aussi sensible au prix, à la promotion et à l’achat d’impulsion. Est-il possible pour les marques et les enseignes de s’appuyer sur des logiques de comportements, derrière ces paradoxes apparents ? Quelles sont les nouvelles règles pour attirer et séduire le consommateur ? A partir d'exemples concrets et business cases, ce livre déconstruit les idées reçues sur les comportements de consommation et analyse les pardoxes des clients. Il propose des outils et concepts pour permettre aux marques de conquérir et fidéliser ces clients avec qui elles entretiennent une relation émotionnelle et complexe.
Author: Chanthalangsy, Phinith
Publisher: UNESCO Publishing
ISBN: 9231010069
Category : Philosophy
Languages : en
Pages : 236
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Book Description
Author: Thomas Nugent
Publisher:
ISBN:
Category :
Languages : en
Pages : 476
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Book Description
Author: Andre Langevin
Publisher: Legare Street Press
ISBN: 9781019570753
Category :
Languages : en
Pages : 0
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Book Description
Langevin's haunting novel paints a vivid picture of life in post-World War II Montreal, following the intersecting lives of several residents of a working-class neighborhood. As social and political tensions rise, secrets come to light and alliances are tested. A powerful meditation on love, loss, and the enduring human spirit. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Charles Peguy
Publisher: A&C Black
ISBN: 0826479359
Category : Philosophy
Languages : en
Pages : 188
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Book Description
Translated by David L. Schindler, JrIn what is one of the greatest Catholic poetic works of our century, Péguy offers a comprehensive theology ordered around the often-neglected second virtue which is incarnated inhis celebrated image of the ‘little girl Hope'.
Author: Emanuele Coccia
Publisher: John Wiley & Sons
ISBN: 1509545689
Category : Philosophy
Languages : en
Pages : 180
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Book Description
We are all fascinated by the mystery of metamorphosis – of the caterpillar that transforms itself into a butterfly. Their bodies have almost nothing in common. They don’t share the same world: one crawls on the ground and the other flutters its wings in the air. And yet they are one and the same life. Emanuele Coccia argues that metamorphosis – the phenomenon that allows the same life to subsist in disparate bodies – is the relationship that binds all species together and unites the living with the non-living. Bacteria, viruses, fungi, plants, animals: they are all one and the same life. Each species, including the human species, is the metamorphosis of all those that preceded it – the same life, cobbling together a new body and a new form in order to exist differently. And there is no opposition between the living and the non-living: life is always the reincarnation of the non-living, a carnival of the telluric substance of a planet – the Earth – that continually draws new faces and new ways of being out of even the smallest particle of its disparate body. By highlighting what joins humans together with other forms of life, Coccia’s brilliant reflection on metamorphosis encourages us to abandon our view of the human species as static and independent and to recognize instead that we are part of a much larger and interconnected form of life.
Author: Aki Shimazaki
Publisher: Burnaby, B.C. : Talonbooks
ISBN:
Category : Betrayal
Languages : en
Pages : 140
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Book Description
A story of betrayal and vengeance set against the nuclear blast that destroyed Nagasaki in 1945.
Author: Marcel Benabou
Publisher: U of Nebraska Press
ISBN: 9780803261938
Category : History
Languages : en
Pages : 248
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Book Description
1998 National Jewish Book Award Winner for Autobiography/Memoir "A dry wit and surprising pathos infuse this "family epic," which turns out to be "merely" the telling of Benabou's failed attempt at creating his literary masterpiece. . . The reader shares his initial hopefulness as he details his younger self's ambitious plans for a family epic, founded in memory, supplemented by ever-growing mountains of scholarly documentation . . . and formally grounded in a literary model of the past that, ultimately, eludes him. In telling the stories of his three selected ancestors, Jacob, Menahem, and Mimoun, Benabou notices that his youthful project has not disappeared. He's decided to let his book tell itself; he'll merely hitch himself to the story and go along for the ride in this artistic tour-de force, by turns playful and serious."--Kirkus Reviews Jacob, Menahem, and Mimoun delves into Marcel Bénabou's uncommon family history while reflecting on the mysteries of memory, the past, and writing. Born in Morocco in 1939 to a Jewish family, Bénabou left his home at age seventeen to study ancient history in Paris. Bénabou's memoir returns to his childhood in Morocco--to his parents, their home, and the Jewish community in Meknes. At the same time he accounts for all that has changed, including his very different life in Paris and the disappearance of the world of his childhood. He notes how he has turned from his family's wish that he become a rabbi to his absorption, as an adult, in several millennia of secular literature. And he worries about how his "family epic"--an epic meant to include the history of Morocco's Jews--has become a book about himself and his inability to write the great book he has long imagined--the book one owes oneself and the world. The impossibility of fully recovering the past hovers over his memories. And the impossibility of writing a book about that past is also there--an impossibility that Bénabou acknowledges, delineates, and, in a real if also provisional sense, transcends. In his inspired attention to that impossibility, Bénabou has written a book that transforms absence into presence and the past into rich matter for the present. Marcel Bénabou lives in Paris and pursues his current positions as professor at the University of Paris and as the permanent provisional secretary of Oulipo, that unsettling association of indefatigably innovative writers. Steven Rendall is a professor in the Department of Romance Languages at the University of Oregon. He is the author of Distinguo: Reading Montaigne Differently and the translator of many books including Jürgen Habermas's Berlin Republic (Nebraska 1997). Warren Motte is a professor of French at the University of Colorado. He is the author of several books including Playtexts: Ludics in Contemporay Literature (Nebraska 1995).
Author: Valentine Penrose
Publisher: SCB Distributors
ISBN: 1909923427
Category : History
Languages : en
Pages : 200
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Book Description
Descended from one of the most ancient aristocratic families of Europe, Erzsebet Bathory bore the psychotic aberrations of centuries of intermarriage. From adolescence she indulged in sadistic lesbian fantasies, where only the spilling of a woman’s blood could satisfy her urges. By middle age, she had regressed to a mirror-fixated state of pathological necro-sadism involving witchcraft, torture, blood-drinking, cannibalism and wholesale slaughter. These years, at the latter end of the 16th century, witnessed a reign of cruelty unsurpassed in the annals of mass murder, with the Countess’ depredations on the virgin girls of the Carpathians leading to some 650 deaths. Her many castles were equipped with chambers where she would hideously torture and mutilate her victims; hundreds of girls were killed and processed for the ultimate, youth-giving ritual: the bath of blood. The Bloody Countess is Valentine Penrose’s true, disturbing case history of a female psychopath, a chillingly lyrical account beautifully translated by Alexander Trocchi (author of Cain’s Book), which has an unequalled power to evoke the decadent melancholy of doomed, delinquent aristocracy in a dark age of superstition.
Author: John Henry Lorentz
Publisher: Historical Dictionaries of Asia, Oceania, and the Middle East
ISBN:
Category : History
Languages : en
Pages : 570
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Book Description
Provides an overview of specific events, movements, people, political and social groups, places, trends, and chronology. Allows for considerable exploration of a number of historical and contemporary topics and issues. The modern period, defined as 1800-present, is covered extensively.
