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Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 9780471455165
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 9780471455165
Category : Business & Economics
Languages : en
Pages : 232
Get Book Here
Book Description
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.
Author: Edward de Bono
Publisher: Random House
ISBN: 1473528038
Category : Business & Economics
Languages : en
Pages : 427
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Book Description
If you want to be the best, focus on your most valuable asset: the power of your creative mind As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to: be creative on demand with de Bono's step-by-step approach add value to ideas and turn them into financial assets boost creativity with the power of lateral thinking break free from old ways of thinking with creative challenging
Author: Paul Sloane
Publisher: Sterling Publishing Company, Inc.
ISBN: 9780806982274
Category : Games & Activities
Languages : en
Pages : 100
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Book Description
Puzzles - Clues - Answers_
Author: Paul Sloane
Publisher: Kogan Page Publishers
ISBN: 1398607959
Category : Self-Help
Languages : en
Pages : 248
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Book Description
Not every problem has an obvious solution. Utilize the power of lateral thinking to think imaginatively and creatively to tackle everyday problems in a new, fresh way. Lateral thinking is about re-thinking your approach to problem solving and using an indirect method to come up with innovative results. But how easy is it to do it? In Lateral Thinking for Every Day, acclaimed writer Paul Sloane clearly explains how you can benefit from using a lateral thinking approach. Using inspiring examples from great lateral thinkers including Lady Gaga, Elon Musk and Tim Berners-Lee, this collection of practical tips, techniques, examples and challenges is guaranteed to help you deploy powerful reasoning techniques, become more persuasive and convincing and to come up with fresh solutions to creative challenges.
Author: Dave Gray
Publisher: Rosenfeld Media
ISBN: 1933820624
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
"Why do some people succeed at change while others fail? It's the way they think! Liminal thinking is a way to create change by understanding, shaping, and reframing beliefs. What beliefs are stopping you right now? You have a choice. You can create the world you want to live in, or live in a world created by others. If you are ready to start making changes, read this book."
Author: Paul Sloane
Publisher: Sterling Publishing Company, Inc.
ISBN: 9780806942520
Category : Games & Activities
Languages : en
Pages : 100
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Book Description
Learn to "think laterally" and you'll solve pesky puzzles. These 110 puzzles start out fairly easy and the clues get more and more tantalizingly hard to figure out. They come in five sections: Dangerous and Deadly, Easy and Elementary, Interesting and Intriguing, Chastening and Challenging, and Fascinating and Fiendish. Just when you're on a roll, here comes a "Wally Test," a series of rapid-fire questions to make sure you're paying attention. 96 pages, 25 b/w illus., 5 3/8 x 8 1/4.
Author: Paul Sloane
Publisher: Sterling Publishing Company, Inc.
ISBN: 9780806944708
Category : Games & Activities
Languages : en
Pages : 100
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Book Description
Stand out from the pack--don't think conventionally, think laterally! And, you can start developing well-honed mental skills with more than 80 braintwisting puzzles that test your creativity and smarts. At first it might not seem as if there's enough information to solve them, but if you just persist, you'll come up with the logical answers. Some of the conundrums come from real life: try to figure out how the Greek playwright Aeschylus could have been killed by a tortoise or how the truth about Mary Queen of Scots' baldness was finally revealed. Or, give this a shot: A runner was awarded a prize for winning a marathon. But, the judges disqualified him when they saw a picture of his wristwatch. Why? Happy puzzling! Answer: A picture of the runner early in the race showed him wearing his watch on his right wrist. When he crossed the finishing line it was on his left wrist. The judges investigated and found that one man had run the first half and his identical twin brother ran the second half of the race.
Author: Paul Sloane
Publisher: Sterling Publishing Company
ISBN: 9781402732768
Category : Games & Activities
Languages : en
Pages : 100
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Book Description
Are you good at thinking outside the box? Do you consider yourself logical? And, most important of all, do you love a good challenge? Then this Mensa collection of devious brain-bafflers will entertain you -- and your friends and family -- for hours.
Author: Tom Shapiro
Publisher:
ISBN: 9780999184707
Category :
Languages : en
Pages :
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Book Description
If your business is stuck and you just cannot seem to grow beyond your current plateau, Rethink Your Marketing arms you with seven strategies for getting unstuck to fuel your revenue growth. Rethink Your Marketing helps you to identify the specific levers of your marketing that will lead to new growth, enabling you to cut through the noise to what truly moves the needle. Rethink Your Marketing includes marketing wisdom from more than 50 companies. Want to know how Russell Weiner, President at Domino's, created the fastest-growing restaurant in the U.S.? Want to know how Mark Organ took Eloqua from near bankruptcy to being acquired for $871 million? Want to know how Michelle Stern, SVP at Legendary Entertainment, is working with her applied analytics team to upend the way the entire movie industry markets films? Want to know how Jerome Hiquet, CMO at Tough Mudder, is plotting the brand's future growth? This book's got you covered! If your business has hit a plateau, rethink your brand's marketing to unleash growth. Merely tweaking what you are doing, though, will most likely lead to stagnation. Merely copying what the competition is doing will result in frustration. Merely following what the media is hyping will lead to failure. Instead, Rethink Your Marketing teaches you to avoid tinkering, and instead to go big, go bold, and go all out in highly strategic ways. From audience targeting and neuromarketing, to marketing mix and marketing metrics, after reading this book you'll learn a variety of paths for unleashing revenue growth. From basketball-playing sumo wrestlers to innovative revenue models, you'll uncover how dozens of highly successful brands are achieving marketing breakthroughs and accelerating their growth. Read Rethink Your Marketing, and learn to transform your business.
Author: Paul Sloane
Publisher: Sterling Publishing Company, Inc.
ISBN: 9780806993928
Category : Games & Activities
Languages : en
Pages : 100
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Book Description
A collection of puzzles that will challenge the best puzzle solver.
