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Author: Cristina Flesher Fominaya
Publisher: Taylor & Francis
ISBN: 1000999424
Category : Political Science
Languages : en
Pages : 203
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Book Description
This interdisciplinary book draws on leading scholarship on one of the most influential and consequential social movements of the past decades: Spain’s 15-M movement. The volume explores the legacy, impact and outcomes of the movement, and the lessons it offers for understanding mobilization in times of crisis. The book opens with a theoretical reconsideration of the positive ways social movements can impact democracy, moving the field forward significantly. It also offers rich case studies to explore a range of areas of interest to social movement scholars. Chapters explore the biographical consequences of participation in social movements; how memories of the movement inspired new mobilizations; the reciprocal influence between the 15-M movement and feminist economics; how urban democracy was transformed by municipalism arising from the movement; how the movement generated a “Caring democracy” in the face of the Covid pandemic; and how it gave rise to a new radical democratic media ecosystem. The book explores the movement’s political economy as well as reflects on one of its unintended consequences: the rise of the penalization of counter-hegemonic protest in contemporary Spain. Although focused on a single emblematic movement, it offers significant insights and lessons for scholarship on contemporary politics and movements. Re-imagining Democracy provides a valuable resource for scholars and students interested in the challenges faced by contemporary democracies, the dynamics of social movements in times of crisis, and the profound impact of social movements on contemporary democracy. The chapters in this book were originally published as a peer-reviewed special issue of Social Movement Studies.
Author: Cristina Flesher Fominaya
Publisher: Taylor & Francis
ISBN: 1000999424
Category : Political Science
Languages : en
Pages : 203
Get Book Here
Book Description
This interdisciplinary book draws on leading scholarship on one of the most influential and consequential social movements of the past decades: Spain’s 15-M movement. The volume explores the legacy, impact and outcomes of the movement, and the lessons it offers for understanding mobilization in times of crisis. The book opens with a theoretical reconsideration of the positive ways social movements can impact democracy, moving the field forward significantly. It also offers rich case studies to explore a range of areas of interest to social movement scholars. Chapters explore the biographical consequences of participation in social movements; how memories of the movement inspired new mobilizations; the reciprocal influence between the 15-M movement and feminist economics; how urban democracy was transformed by municipalism arising from the movement; how the movement generated a “Caring democracy” in the face of the Covid pandemic; and how it gave rise to a new radical democratic media ecosystem. The book explores the movement’s political economy as well as reflects on one of its unintended consequences: the rise of the penalization of counter-hegemonic protest in contemporary Spain. Although focused on a single emblematic movement, it offers significant insights and lessons for scholarship on contemporary politics and movements. Re-imagining Democracy provides a valuable resource for scholars and students interested in the challenges faced by contemporary democracies, the dynamics of social movements in times of crisis, and the profound impact of social movements on contemporary democracy. The chapters in this book were originally published as a peer-reviewed special issue of Social Movement Studies.
Author: Saura, Jose Ramon
Publisher: IGI Global
ISBN: 1799880052
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Author: Miguel Túñez-López
Publisher: Springer
ISBN: 3319918605
Category : Technology & Engineering
Languages : en
Pages : 507
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Book Description
This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.
Author: Jorge Vázquez-Herrero
Publisher: Springer Nature
ISBN: 3030363155
Category : Computers
Languages : en
Pages : 213
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Book Description
This book aims to reflect how journalism has changed in recent years through different perspectives concerning the impact of technology, the reconfiguration of the media ecosystem, the transformation of business models, production and profession, as well as the influence of digital storytelling, mobile devices and participation within the context of glocal information. Journalism innovation implies modifications in techniques, technologies, processes, languages, formats and devices intended to enhance the production and consumption of the journalistic information. This book becomes an interesting resource for researchers and professionals working in news media to identify the best practices and discover new types of information flows in a rapidly changing news media landscape.
Author: Teresa Aguiar-Quintana
Publisher: Taylor & Francis
ISBN: 1040003990
Category : Business & Economics
Languages : en
Pages : 349
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Book Description
The dynamic characteristic of the tourism and hospitality industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real life practices. In this book, scholars and industry experts analyse case studies related to real-world scenarios to expand the body of knowledge, inspiring future research and developing the field. The Editors have compiled a compelling set of case studies covering topics centred around corporate entrepreneurship, including innovation, marketing and digital marketing, crisis management, quality development, product development and sustainability with a particular emphasis on post-Covid-19 recovery. The case studies included cover five regions, Europe, Africa, the Americas, Australia and Asia, offering enriching and diverse perspectives. This unique collection will be a valuable resource for scholars and upper-level students across corporate entrepreneurship and innovation, as well as those researching and studying n the tourism and hospitality fields.
Author: Roberto A. Valdeón
Publisher: Routledge
ISBN: 1000399311
Category : Education
Languages : en
Pages : 188
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Book Description
Drawing on a variety of theoretical concepts and methods, this book addresses the interface between language, politics and translation. The contributors analyse the role, practice and impact of journalistic translation in Canada, China, Arab countries, France, Spain, the Ukraine, Finland and Serbia. The introductory chapter surveys the evolution of journalistic translation research during the period 2015-2020. The chapters that follow delve into the role of language and translation in news production with a specific focus on the connections with politics and power. The authors analyse Canadian newspapers in French and English during the subprime crises, the representation of Muslims in three European newspapers in the aftermath of Nice terrorist attacks, the translation of Donald Trumps’ tweets in Spain, the role of evaluation in opinion articles in the Ukraine, the use of reported speech in Finnish articles, the translation of Donald Trump’s offensive comments into Arabic and so on. In the discussions, the authors draw on functional grammar, critical discourse analysis, Appraisal theory and pragmatics. This volume will appeal to all those interested in the ways translation shapes media constructions of news events and showcases the centrality of journalistic translation research as a dynamic subfield within translation studies. The chapters in this book were originally published as a special issue of the journal Perspectives: Studies in Translation Theory and Practice.
Author: Marta-Lazo, Carmen
Publisher: Editorial UOC
ISBN: 8491164731
Category : Computers
Languages : en
Pages : 147
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Book Description
Este manual está dirigido a estudiantes de comunicación y de educación de grado y posgrado. El eje central de toda la obra es el novedoso concepto de Factor R-elacional, atendiendo al nuevo modelo que los autores han bautizado como «TRIC» (Tecnologías de la Relación, Información y Comunicación), que dibuja un nuevo escenario de contextos y mediaciones en la comunicación digital y móvil. Este libro contiene todas las partes esenciales para entender la comunicación digital: fundamentos, principios, interactuantes, competencias, mediaciones e inteRmetodología.Desde una perspectiva educomunicativa, los autores proponen métodos innovadores para llevar a cabo prácticas de aprendizaje digital en entornos presenciales, semipresenciales y virtuales. Como aportación final, se entrevista a seis reconoidos expertos en educación mediática y competencia digital para abordar desde su mirada diferentes temas planteados en el libro, de forma dialógica y abierta a la reflexión. También se brinda a los lectores la posibilidad de participar e interactuar en un laboratorio de experiencias TRIC.
Author: Ma. Amor Pérez Rodríguez
Publisher: Editorial GEDISA
ISBN: 8416572070
Category : Language Arts & Disciplines
Languages : en
Pages : 150
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Book Description
Los niños y jóvenes crecen rodeados de los medios y las tecnologías, de pantallas a través de las cuales cuentan y muestran su vida y miran la de otros. Los docentes deben asumir, como parte de su responsabilidad profesional, el dominio de la competencia mediática para poder implementar estrategias didácticas y recursos pedagógicos adecuados al desarrollo tecnológico y mediático más actual. La educación en medios sigue siendo algo anecdótico o instrumental. Plantear cómo funcionan sus lenguajes, cómo se producen sus mensajes, la retórica y técnicas que emplean para construir el significado, de qué manera seleccionan y manipulan la información y la comunicación, puede contribuir a disminuir su autoridad y su consideración de mitos y a fomentar la conciencia crítica ante ellos.
Author: Alejandro Álvarez Nobell
Publisher: Ediciones Universidad San Jorge
ISBN: 8494119818
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Author: José Manuel Noguera Vivo
Publisher: Editorial UOC
ISBN: 8491160256
Category : Language Arts & Disciplines
Languages : en
Pages : 107
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Book Description
Consumimos noticias en las mismas plataformas sociales que nos avisan de los cumpleaños de nuestros amigos, que a su vez nos reenvían información interesante de medios que ni siquiera conocíamos. ¿Podíamos pensar que estas nuevas rutinas informativas no afectarían al periodismo? Todos, todo. Manual de periodismo, participación y tecnología esboza oportunidades para los futuros comunicadores, desgranando las claves del entorno mediático. Cómo son las narrativas digitales emergentes, cuáles son las técnicas de verificación online o cómo se puede lograr la implicación de una comunidad en torno a un cibermedio son algunas de las cuestiones que se plantean en este libro. Pero además de preguntas, la obra ofrece respuestas, fruto de la observación de los profundos cambios sistémicos en el uso, el consumo y la difusión de información. En un ecosistema saturado, donde TODOS tienen la posibilidad de ser un medio, solo los usos más responsables, creativos y profesionales marcarán la diferencia.
