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Author: Elisabeth Barakos
Publisher: John Benjamins Publishing Company
ISBN: 9027260699
Category : Language Arts & Disciplines
Languages : en
Pages : 213
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Book Description
Language Policy in Business: Discourse, ideology and practice provides a critical sociolinguistic and discursive understanding of language policy in a minority language context. Focusing on Welsh-English bilingualism in private sector businesses in Wales, the book unpacks the circulating discourses, ideologies and practices of promoting bilingualism as a sociocultural and economic resource in the globalised knowledge economy. It sheds light on businesses as ideological sites for struggles over language revitalisation, which has been characterised by tensions and discursive shifts from essentialist ideologies about language, identity, nation and territory, to an increased commodification of bilingualism. The book is premised on the understanding that language is a focal point for articulating and living out historical power relationships and inequalities, and that language policy processes are never apolitical. It adds to a body of literature about bilingualism in minority language contexts and, more broadly, about how the fields of politics, business and society are inextricably related.
Author: Elisabeth Barakos
Publisher: John Benjamins Publishing Company
ISBN: 9027260699
Category : Language Arts & Disciplines
Languages : en
Pages : 213
Get Book Here
Book Description
Language Policy in Business: Discourse, ideology and practice provides a critical sociolinguistic and discursive understanding of language policy in a minority language context. Focusing on Welsh-English bilingualism in private sector businesses in Wales, the book unpacks the circulating discourses, ideologies and practices of promoting bilingualism as a sociocultural and economic resource in the globalised knowledge economy. It sheds light on businesses as ideological sites for struggles over language revitalisation, which has been characterised by tensions and discursive shifts from essentialist ideologies about language, identity, nation and territory, to an increased commodification of bilingualism. The book is premised on the understanding that language is a focal point for articulating and living out historical power relationships and inequalities, and that language policy processes are never apolitical. It adds to a body of literature about bilingualism in minority language contexts and, more broadly, about how the fields of politics, business and society are inextricably related.
Author: Rebecca Piekkari
Publisher: Edward Elgar Publishing
ISBN: 1784710997
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm
Author: Tamah Sherman
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501506838
Category : Language Arts & Disciplines
Languages : en
Pages : 380
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Book Description
This volume fills an important gap in exploring English in the domains of business and commerce through the prism of sociolinguistics and the sociology of language, as opposed to analyzing business genres or taking a linguodidactic approach. It expands the regional coverage of English in Europe, with several studies based in Central Europe, and also considers contexts which interact with Europe even though they are physically outside of it (Asia, Africa). It addresses English as just one of several languages at play in the ecology of the countries. It focuses not only on the position of languages as declared in documents of various organizations, that is, language policy, but also everyday linguistic practices as observed in business contexts, that is, interactions. The studies are divided into three thematic areas: ideologies and discourses on English in the business sphere, the management of English in business and organizational contexts, and English and other languages on local and international labor markets. It will be of interest to readers concerned with multilingualism in the economic sphere and the workplace and the interplay between macro and micro levels during the management of communication in organizations.
Author: Sue Wright
Publisher: Springer
ISBN: 1137576472
Category : Language Arts & Disciplines
Languages : en
Pages : 388
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Book Description
This revised second edition is a comprehensive overview of why we speak the languages that we do. It covers language learning imposed by political and economic agendas as well as language choices entered into willingly for reasons of social mobility, economic advantage and group identity.
Author: D. Johnson
Publisher: Springer
ISBN: 1137316209
Category : Language Arts & Disciplines
Languages : en
Pages : 175
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Book Description
A detailed overview of the theories, concepts, research methods, and findings in the field of language policy is provided here in one accessible source. The author proposes new methodological, theoretical, and conceptual directions and offers guidance for doing language policy research.
Author: Minglang Zhou
Publisher: Springer Science & Business Media
ISBN: 1402080387
Category : Foreign Language Study
Languages : en
Pages : 345
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Book Description
Language matters in China. It is about power, identity, opportunities, and, above all, passion and nationalism. During the past five decades China’s language engineering projects transformed its linguistic landscape, affecting over one billion people’s lives, including both the majority and minority populations. The Han majority have been juggling between their home vernaculars and the official speech, Putonghua – a speech of no native speakers – and reading their way through a labyrinth of the traditional, simplified, and Pinyin (Roman) scripts. Moreover, the various minority groups have been struggling between their native languages and Chinese, maintaining the former for their heritages and identities and learning the latter for quality education and socioeconomic advancement. The contributors of this volume provide the first comprehensive scrutiny of this sweeping linguistic revolution from three unique perspectives. First, outside scholars critically question the parities between constitutional rights and actual practices and between policies and outcomes. Second, inside policy practitioners review their own project involvements and inside politics, pondering over missteps, undergoing soul-searching, and theorizing their personal experiences. Third, scholars of minority origin give inside views of policy implementations and challenges in their home communities. The volume sheds light on the complexity of language policy making and implementing as well as on the politics and ideology of language in contemporary China.
Author: Maarja Siiner
Publisher: Springer
ISBN: 3319759639
Category : Education
Languages : en
Pages : 253
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Book Description
In the sociopolitics of language, sometimes yesterday’s solution is tomorrow’s problem. This volume examines the evolving nature of language acquisition planning through a collection of papers that consider how decisions about language learning and teaching are mediated by a confluence of psychological, ideological, and historical forces. The first two parts of the volume feature empirical studies of formal and informal education across the lifespan and around the globe. Case studies map the agents, resources, and attitudes needed for creating moments and spaces for language learning that may, at times, collide with wider beliefs and policies that privilege some languages over others. The third part of the volume is devoted to conceptual contributions that take up theoretical issues related to epistemological and conceptual challenges for language acquisition planning. These contributions reflect on the full spectrum of social and cognitive factors that intersect with the planning of language teaching and learning including ethnic and racial power relations, historically situated political systems, language ideologies, community language socialization, relationships among stakeholders in communities and schools, interpersonal interaction, and intrapersonal development. In all, the volume demonstrates the multifaceted and socially situated nature of language acquisition planning.
Author: Mary Yoko Brannen
Publisher: Springer
ISBN: 3319427458
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today’s increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, Language in International Business provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced. Chapter 9 is licensed under a Creative Commons Attributtion NonCommercial-NoDerivs 3.0 Unported License. The Journal of International Business Studies (JIBS) is an official publication of the Academy of International Business and is the top-ranked journal in the field of international business. The goal of JIBS is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope and interdisciplinary in content and methodology. For more information, visit www.jibs.net. The Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. A global community of scholars and researchers for the creation and dissemination of knowledge about international business and policy issues, the AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice. For more information, visit aib.msu.edu
Author: Erika Darics
Publisher: Bloomsbury Publishing
ISBN: 135030798X
Category : Language Arts & Disciplines
Languages : en
Pages : 369
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Book Description
Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion. This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.
Author: Bernd Meyer
Publisher: John Benjamins Publishing
ISBN: 902721929X
Category : Language Arts & Disciplines
Languages : en
Pages : 289
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Book Description
This volume focuses on work situations in Europe, North America and South-Africa, such as academic, medical and public sector, or business settings, in which participants have to make constant use of more than one language to cooperate with partners, clients, or colleagues. Central questions are how the social and linguistic organization of work is adapted to the necessity of using different languages and how multilingualism impinges on the communicative outcome of different types of discourse or genres. Thus, the authors are all interested in multilingual practices 'at work', which is to say how different forms of multilingual communication are managed, flexibly adjusted to, acquired, and/or improved in a given workplace setting that often calls for particular implicit or explicit language policies. Thus, this volume contributes to the study of workplace communication in a globalized world by drawing on different types of authentic data.
