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Author: Collen Sabao
Publisher: Taylor & Francis
ISBN: 104003974X
Category : Social Science
Languages : en
Pages : 295
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Book Description
Speaking to a broader global preoccupation with the state of languages and language development, this book considers issues surrounding the diverse languages, linguistic communities, and cultures of Zimbabwe. Reflecting on Shona, Xitsonga, Sotho, Xhosa, Tjwao, Nambya, IsiNdebele, Nyanja, Tshivenda, English and Braille, the book uncovers both the internal and external factors that impact language structures, language use and language ideologies across the country. The book considers how colonial legacies and contemporary language domination and minoritisation have led to language endangerment. It considers the fate of communities whose languages are marginalised and, in the process, poses questions on what can and should be done to preserve Zimbabwean languages. The authors' offerings range across subjects as diverse as music, linguistic innovation, education, human rights, literature, language politics and language policy, in order to build a rich and nuanced picture of language matters in the country. Coming at a critical moment of increasing mobility, migration, cultural plurality and globalisation, this book will be an important resource for researchers across African literature, linguistics, communication, policy and politics.
Author: Collen Sabao
Publisher: Taylor & Francis
ISBN: 104003974X
Category : Social Science
Languages : en
Pages : 295
Get Book Here
Book Description
Speaking to a broader global preoccupation with the state of languages and language development, this book considers issues surrounding the diverse languages, linguistic communities, and cultures of Zimbabwe. Reflecting on Shona, Xitsonga, Sotho, Xhosa, Tjwao, Nambya, IsiNdebele, Nyanja, Tshivenda, English and Braille, the book uncovers both the internal and external factors that impact language structures, language use and language ideologies across the country. The book considers how colonial legacies and contemporary language domination and minoritisation have led to language endangerment. It considers the fate of communities whose languages are marginalised and, in the process, poses questions on what can and should be done to preserve Zimbabwean languages. The authors' offerings range across subjects as diverse as music, linguistic innovation, education, human rights, literature, language politics and language policy, in order to build a rich and nuanced picture of language matters in the country. Coming at a critical moment of increasing mobility, migration, cultural plurality and globalisation, this book will be an important resource for researchers across African literature, linguistics, communication, policy and politics.
Author: Abiodun Salawu
Publisher: Taylor & Francis
ISBN: 1040230091
Category : Social Science
Languages : en
Pages : 303
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Book Description
This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a sense of resonance among the target audience, which makes it more memorable as opposed to foreign languages. Chapters in the book variously examine African traditional advertising and marketing; popular culture as a channel for advertising and marketing; political communication, advertising and marketing; commercials and public relations in African languages; as well as branding, corporate and public communication in African languages. The use of African languages for marketing communication is considered on the traditional mass media and the digital media. Readers will gain a lot of insights into the theory and practice of marketing communication in African languages.
Author: Tenford Chitanana
Publisher: Taylor & Francis
ISBN: 1040121071
Category : Political Science
Languages : en
Pages : 279
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Book Description
This book investigates the role of the internet and social media in political processes in non-western and non-democratic contexts. Using Zimbabwe as a case study, the book demonstrates how activists and ordinary people deploy social media, particularly Facebook, to subvert an enduring hegemonic state. However, the book also highlights how authoritarian regimes are in turn learning and adapting to the information age, challenging the impact of digital activism. Studies of digital activism in the Global South are often centred around democracy, but this book paints a more complex picture, examining the role and effect of digital activism in challenging state hegemony in authoritarian contexts. The book notes that while communication technologies help mediate activism, they are also simultaneously constrained by pre-existing and emergent challenges tied to the social and political context and the inherent limitations of those technologies. The book investigates the tactics used by digital activists, the contextual factors and restrictive political environment they operate in, including the role of pro-government activists, and ultimately, the impact of digital activism given these constraints. From the case of Zimbabwe, the book builds out a broader theoretical analysis of the evolution of ‘third world protest’ in the digital age, examining the limitations of activists’ actions and the ideological deficit in online activism to ferment a virulent counter hegemony.
Author: Esther Mavengano
Publisher: Taylor & Francis
ISBN: 1000899403
Category : Medical
Languages : en
Pages : 181
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Book Description
This comprehensive book brings together reflections, lessons and insights relating to the post Covid-19 era in Zimbabwe. The outbreak of the COVID-19 pandemic has immensely affected all facets of humanity globally. Its impact on Zimbabwe is evident through its effect on socio-economic and education systems, politics, religion, infrastructural development, and health delivery systems. This book provides scholarly introspections into the lessons drawn from the pandemic in an effort to re-imagine the future possibilities of public health in Zimbabwe and beyond. Providing a platform for research that seeks to re-think global public health matters from a Decolonial school of thought, the book asks questions such as: What is the role of religion, linguistics, communication, education, economics, politics, and science in preparing Zimbabwe for possible future pandemics? How can the lessons drawn from the pandemic inform scholars to re-imagine the future trajectories of the country in the various domains? How can researchers evaluate the power and economic dialectics of COVID-19, navigate the tumultuous challenges generated, and come up with appropriate systems for future pandemics? Offering a realistic picture of the post COVID-19 era in Zimbabwe, the book will be a key resource to students and researchers across the fields of political communication, science communication, decolonial discourse, language and culture, as well as African Studies more broadly.
Author: Jasone Cenoz
Publisher: Taylor & Francis
ISBN: 1003817270
Category : Language Arts & Disciplines
Languages : en
Pages : 228
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Book Description
This innovative collection is the first of its kind to showcase global perspectives on learning minority languages as second languages, offering unique insights into their acquisition and specific characteristics and raising greater awareness around other languages and contexts where SLA occurs. The volume examines how minority languages are acquired as second languages across a range of geographic settings where these languages are unique minorities; that is, they are spoken in one or more states where they have a minority status. International case studies explore particular features of these languages as well as the challenges of teaching and learning them, including standardization, legal recognition at all educational levels, the dissemination of printed and digital materials and more or less limited language use in the local community. Highlighted languages include Ashaninka, Basque, Frisian, Hawaiian, Irish, Isthmus Zapotec, Quechua Chanka, Tonga and Welsh. Each chapter adopts a consistent structure, with a brief introduction to the sociolinguistic landscape, followed by sections on language use in education, research studies, reflections and discussions related to the learning of minority languages as second languages and the implication of these processes for the revitalization of minority languages. Breaking new ground in second language acquisition research, this book is an indispensable resource for advanced students and researchers in SLA, multilingual education, bilingualism and sociolinguistics.
Author: Esther Mavengano
Publisher: Springer Nature
ISBN: 3031428838
Category : Political Science
Languages : en
Pages : 435
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Book Description
This two-volume set charts a cross-disciplinary discursive terrain that proffers rich insights about deceit in contemporary postcolonial Sub-Saharan African politics. In an attempt to produce a nuanced and multifaceted academic dialoguing platform, the two volumes have a particular focus on the aspects of treachery, fear of difference (oppositional politics), and discourses/semiotics of mis/self-representation. The major aim of the proposed volumes is to contribute toward the often problematised conversations about the unfolding (post)colonial Sub-Saharan world which is topical in decolonial and Pan-African studies.The volumes seek to place political thinking and postcolonial political systems under the scholarly gaze with the view to highlight and enhance the participation of African cross-disciplinary scholarship in the postcolonial political processes of the continent. Most significantly, it is through such probing of the limitations of our own disciplinary perspectives which can help us appreciate the complexity of the postcolonial Sub-Saharan African politics. The first volume uses Zimbabwe as a case study, while the second volume examines postcolonial politics in Sub-Saharan Africa more broadly.The first volume uses Zimbabwe as a case study, while the second volume examines postcolonial politics in Sub-Saharan Africa more broadly.The first volume uses Zimbabwe as a case study, while the second volume examines postcolonial politics in Sub-Saharan Africa more broadly.
Author: Constanze Weth
Publisher: Bloomsbury Publishing
ISBN: 1474292445
Category : Language Arts & Disciplines
Languages : en
Pages : 243
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Book Description
This book examines the powerful role of writing in society. The invention of writing, independently at various places and times in history, always stood at the cradle of powerful civilizations. It is impossible to imagine modern life without writing. As individuals and social groups we hold high expectations of its potential for societal and personal development. Globally, huge resources have been and are being invested in promoting literacy worldwide. So what could possibly be tyrannical about writing? The title is inspired by Ferdinand de Saussure's argument against writing as an object of linguistic research and what he called la tyrannie de la lettre. His critique denounced writing as an imperfect, distorted image of speech that obscures our view of language and its structure. The chapters of the book, written by experts in language and literacy studies, go beyond this and explore tyrannical aspects of writing in society through history and around the world: from Medieval Novgorod, the European Renaissance and 19th-century France and Germany over colonial Sudan to postcolonial Sri Lanka and Senegal and present-day Hong Kong and Central China to the Netherlands and Spain. The metaphor of 'tyranny of writing' serves as a heuristic for exploring ideologies of language and literacy in culture and society and tensions and contradictions between the written and the spoken word.
Author: Collen Sabao
Publisher: Routledge
ISBN: 9781032705767
Category : History
Languages : en
Pages : 0
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Book Description
Speaking to a broader global preoccupation with the state of languages and language development, this book considers issues surrounding the diverse languages, linguistic communities, and cultures of Zimbabwe. Reflecting on Shona, Xitsonga, Sotho, Xhosa, Tjwao, Nambya, IsiNdebele, Nyanja, Tshivenda, English and Braille, the book uncovers both the internal and external factors that impact language structures, language use and language ideologies across the country. The book considers how colonial legacies and contemporary language domination and minoritisation have led to language endangerment. It considers the fate of communities whose languages are marginalised and, in the process, poses questions on what can and should be done to preserve Zimbabwean languages. The authors' offerings range across subjects as diverse as music, linguistic innovation, education, human rights, literature, language politics and language policy, in order to build a rich and nuanced picture of language matters in the country. Coming at a critical moment of increasing mobility, migration, cultural plurality and globalisation, this book will be an important resource for researchers across African literature, linguistics, communication, policy and politics.
Author: Richard Butsch
Publisher: Routledge
ISBN: 1135043051
Category : Social Science
Languages : en
Pages : 220
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Book Description
In today’s thoroughly mediated societies people spend many hours in the role of audiences, while powerful organizations, including governments, corporations and schools, reach people via the media. Consequently, how people think about, and organizations treat, audiences has considerable significance. This ground-breaking collection offers original, empirical studies of discourses about audiences by bringing together a genuinely international range of work. With essays on audiences in ancient Greece, early modern Germany, Soviet and post-Soviet Russia, Zimbabwe, contemporary Egypt, Bengali India, China, Taiwan, and immigrant diaspora in Belgium, each chapter examines the ways in which audiences are embedded in discourses of power, representation, and regulation in different yet overlapping ways according to specific socio-historical contexts. Suitable for both undergraduate and postgraduate students, this book is a valuable and original contribution to media and communication studies. It will be particularly useful to those studying audiences and international media.
Author: Ivan Marowa
Publisher: Taylor & Francis
ISBN: 1003813747
Category : History
Languages : en
Pages : 176
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Book Description
This book examines the various ways in which colonialism in Zimbabwe is remembered, looking both at how people analyse, perceive, and interpret the past, and how they rewrite that past, elevating some players and their historical agency. Inspired by the ongoing movement on decoloniality, this book examines the ways in which generations of today question and challenge colonialism’s legacies and their role in Zimbabwe’s collective memories and history. The book analyses the memorialising of both Mugabe and Mnangagwa in their speeches and during the political transition, before going on to trace the continuing impact of colonialism across areas as diverse as dress code, place-naming, agriculture, religion, gender, and in marginalised communities such as the BaKalanga. Drawing on the expertise of Zimbabwean scholars, this book will appeal to researchers of decolonisation, and of African history and memory.
