LANGUAGE ASPECT IN THE DISCOURSE OF POLITICAL ADVERTISING PDF Download
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Author: RODI HARTONO
Publisher: Penerbit Qiara Media
ISBN: 6234360114
Category : Foreign Language Study
Languages : en
Pages : 176
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Book Description
Language is an essential part in human being’s life. Through language, people can communicate with others. Crystal (1992) defined language as the systemic, conventional use of sounds, signs or written symbol in a human society for communication and selfexpression. Language has a great impact to human’s life and their behavior.
Author: RODI HARTONO
Publisher: Penerbit Qiara Media
ISBN: 6234360114
Category : Foreign Language Study
Languages : en
Pages : 176
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Book Description
Language is an essential part in human being’s life. Through language, people can communicate with others. Crystal (1992) defined language as the systemic, conventional use of sounds, signs or written symbol in a human society for communication and selfexpression. Language has a great impact to human’s life and their behavior.
Author: RODI HARTONO
Publisher: Penerbit Qiara Media
ISBN: 6234360106
Category : Foreign Language Study
Languages : en
Pages : 86
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Book Description
The discourse of political commercial advertising is primarily to shape the image, both organizations and individuals and invite the public to vote and support political organizations and politicians who create advertisements. In political commercial advertising, the political parties had shown their visions and their aims so people could elect the parties and the representative candidates.
Author: Lotte Dam
Publisher: Cambridge Scholars Publishing
ISBN: 1443812293
Category : Language Arts & Disciplines
Languages : en
Pages : 425
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Book Description
Since antiquity, the notion of rhetoric has been associated with Aristotle, Cicero and Quintilian. Their theories are central to the understanding that, on the one hand, rhetoric can be used for persuading and convincing an audience, and on the other, for becoming an eloquent speaker. Based on this understanding, the study of rhetoric was for many years regarded by scholars as a meaningless enterprise as it was perceived as a study of linguistic ornamentation. However, in the beginning of the twentieth century, scholars regained an interest in the study of rhetoric in recognition of rhetorical skills being important for communication in modern society. Like speakers in public life, e.g. politicians, who had always acknowledged the role of rhetoric, all sorts of communicators, mediators and scholars became interested in rhetoric as a practical tool for building up texts meant for the public sphere as well as an analytical tool for the critique of public argumentation. This led to the development of new theories from New Rhetoric over Rhetorical Criticism to theories of genre and discourse, reflecting the view that rhetoric must be understood and used against the social and cultural framework in which it is embedded. The contributions of this book reflect this multi-faceted approach to rhetoric, discourse and genre through their focus upon and analysis of different institutionalised discourses. Thus, within the three sections of political, journalistic and organisational discourse, the articles discuss various discourse types and their rhetorical features, contributing to the understanding of rhetoric and discourse having significant influence on human action and interaction in society.
Author: E. Martin
Publisher: Springer
ISBN: 0230511902
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Author: Kealeboga Aiseng
Publisher: Lexington Books
ISBN: 1666955671
Category : Language Arts & Disciplines
Languages : en
Pages : 377
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Book Description
Drawing on examples from across the continent, this volume examines socially significant aspects of contemporary African popular culture—including music cultures, fandoms, and community, mass, and digital media—to demonstrate how neoliberal politics and market forces shape the cultural landscape and vice versa. Contributors investigate the role that the media, politicians, and corporate interests play in shaping that landscape, highlight the crucial role of the African people in the production and circulation of popular culture more broadly, and, furthermore, demonstrate how popular culture can be used as a tool to resist oppressive regimes and challenge power structures in the African context. Scholars of political communication, cultural studies, and African studies will find this book particularly useful.
Author: Anita Fetzer
Publisher: John Benjamins Publishing
ISBN: 9789027254030
Category : Language Arts & Disciplines
Languages : en
Pages : 400
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Book Description
This book departs from the premise that political discourse is intrinsically connected with media discourse, as shaped by its cultural and transcultural characteristics. It presents a collection of papers which examine political discourse in the media from a cross-culturally comparative perspective in Arab, Dutch, British, Finnish, Flemish, French, German, Israeli, Swedish, US-American and international contexts. By using different theoretical frameworks, such as conversation analysis, discourse analysis, pragmatics and systemic functional linguistics, the papers reflect current moves in political discourse analysis to cross-disciplinary and methodological boundaries by integrating semiotics, particularly multimodality, cognition, context, genre and recipient design.
Author: Samuel Gyasi Obeng
Publisher: Nova Publishers
ISBN: 9781604560497
Category : Language Arts & Disciplines
Languages : en
Pages : 132
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Book Description
The authors focus on the analysis of language (possibly in conjunction with other semiotic systems) in the course of our lives as citizens of established polities of various scopes. The text includes social or human sciences insofar as they deal with discourse as politic behaviour.
Author: Anita Fetzer
Publisher: John Benjamins Publishing
ISBN: 9027272395
Category : Language Arts & Disciplines
Languages : en
Pages : 254
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Book Description
The volume promotes a pragmatic perspective to the analysis of political discourse as multilayered mediated discourse. The chapters cross the disciplinary and methodological boundaries of speech act theory, social positioning theory, and argumentation theory and rhetorics. They address the strategic use of address terms and irony, the form and function of questions, and the expression of certainty in the contexts of parliamentary discourse, interview, talkshow, phone-in programme and motion of support across different discourse domains. Different cultural contexts are represented, including Africa, the Middle East, different parts of Europe and the United States.
Author: Nicola Woods
Publisher: Routledge
ISBN: 1444116681
Category : Language Arts & Disciplines
Languages : en
Pages : 223
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Book Description
For anyone approaching Discourse Analysis for the first time, theory means little when it is not related to actual knowledge and experience of language in use. Describing Discourse takes the unique approach of introducing discourse studies through the hands-on analysis of linguistic data. The book introduces students to specific discourses constructed for particular purposes, for example, from the domains of advertising, law, medicine and education. Each chapter provides examples, exercises and commentary designed to develop the analytical abilities needed in describing the characteristic forms and typical functions of different discourses. Describing Discourse provides the ideal entry into the study of discourse for students new to the subject.
Author: Stephanie Brookes
Publisher: Anthem Press
ISBN: 1783085134
Category : Language Arts & Disciplines
Languages : en
Pages : 230
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Book Description
SpanAcknowledgements; Epigraph; 1. Introduction; 2. Storytelling; 3. Belonging; 4. Values; 5. Community; 6. Security; 7. Vision; 8. Hearts and Minds; Appendices; References; Index./span
