Language As Commodity

Language As Commodity PDF Author: Rani Rubdy
Publisher: A&C Black
ISBN: 184706423X
Category : Language Arts & Disciplines
Languages : en
Pages : 243

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Book Description
A comprehensive volume which engages with language policies and positions to highlight the issues surrounding language commodification and globalization.

Language As Commodity

Language As Commodity PDF Author: Rani Rubdy
Publisher: A&C Black
ISBN: 184706423X
Category : Language Arts & Disciplines
Languages : en
Pages : 243

Get Book

Book Description
A comprehensive volume which engages with language policies and positions to highlight the issues surrounding language commodification and globalization.

Language As Commodity

Language As Commodity PDF Author: Rani Rubdy
Publisher: Bloomsbury Publishing
ISBN: 1441123989
Category : Language Arts & Disciplines
Languages : en
Pages : 248

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Book Description
Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power bases. Languages are seen now as commodities that carry different values in an era of globalization. This volume engages with language policies and positions in relation to the roles and functions these languages adopt. It examines the 'value' of languages, defined in terms of the power they have in the global marketplace as much as within the complex matrices of the local socio-politics. These valuations strongly underpin the various motivations that influence policy-making decisions, and in turn, these motivations create the tensions that characterize many language-related issues; tensions that arise when languages become commodified.

Language As Commodity

Language As Commodity PDF Author: Rani Rubdy
Publisher: Continuum
ISBN: 9781847064226
Category : Language Arts & Disciplines
Languages : en
Pages : 0

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Book Description
Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power bases. Languages are seen now as commodities that carry different values in an era of globalization. This volume engages with language policies and positions in relation to the roles and functions these languages adopt. It examines the 'value' of languages, defined in terms of the power they have in the global marketplace as much as within the complex matrices of the local socio-politics. These valuations strongly underpin the various motivations that influence policy-making decisions, and in turn, these motivations create the tensions that characterize many language-related issues; tensions that arise when languages become commodified.

The Commodification of Language

The Commodification of Language PDF Author: John E. Petrovic
Publisher: Routledge
ISBN: 1000372790
Category : Language Arts & Disciplines
Languages : en
Pages : 194

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Book Description
This volume seeks to add to our understanding of how language is constructed in late capitalist societies. Exploring the conceptual and theoretical underpinnings of the so-called "commodification of language" and its relationship to the notion of linguistic capital, the authors examine recent research that offers implications for language policy and planning. Bringing together an international group of scholars, this collection includes chapters that address whether or not language can rightly be referred to as a commodity and, if so, under what circumstances. The different theoretical foundations of understanding language as a resource with exchange value – whether as commodity or capital – have practical implications for policy writ large. The implications of the "commodification of language" in more empirical terms are explored, both in terms of how it affects language as well as language policy at more micro levels. This includes more specific policy arenas such as language in education policy or family language policies as well as the implications for individual identity construction and linguistic communities. With a conclusion written by leading scholar David Block, this is key reading for researchers and advanced students of critical sociolinguistics, language and economy, language and politics, language policy and linguistic anthropology within linguistics, applied linguistics, and language teacher education.

Commodity Culture in Dickens's Household Words

Commodity Culture in Dickens's Household Words PDF Author: Catherine Waters
Publisher: Routledge
ISBN: 135195041X
Category : Literary Criticism
Languages : en
Pages : 306

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Book Description
In 1850, Charles Dickens founded Household Words, a weekly miscellany intended to instruct and entertain an ever-widening middle-class readership. Published in the decade following the Great Exhibition of 1851, the journal appeared at a key moment in the emergence of commodity culture in Victorian England. Alongside the more well-known fiction that appeared in its pages, Dickens filled Household Words with articles about various commodities-articles that raise wider questions about how far society should go in permitting people to buy and sell goods and services: in other words, how far the laissez-faire market should extend. At the same time, Household Words was itself a commodity. With marketability clearly in view, Dickens required articles for his journal to be 'imaginative,' employing a style that critics ever since have too readily dismissed as mere mannerism. Locating the journal and its distinctive handling of non-fictional prose in relation to other contemporary periodicals and forms of print culture, this book demonstrates the role that Household Words in particular, and the Victorian press more generally, played in responding to the developing world of commodities and their consumption at midcentury.

Commodity Trade and Finance

Commodity Trade and Finance PDF Author: Michael Tamvakis
Publisher: CRC Press
ISBN: 1317663373
Category : Law
Languages : en
Pages : 508

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Book Description
What affects the supply of oil? How important is the weather in determining grain prices? Why has the price of copper skyrocketed? This unique book analyses the economics of key commodity groups, including energy, agriculture and metals. It examines the supply/demand fundamentals of several major and minor commodities, physical characteristics, production and consumption patterns, trade flows and pricing mechanisms. It also explains the main tools used to hedge price risk, such as futures, options and swaps. This second edition has been fully revised and restructured, and contains four new chapters, including oil refining, electricity and price risk management for energy, metals and agricultural commodities This book is an indispensable reference text for students, academics and those working in the commodity business.

Language and the Market

Language and the Market PDF Author: Gerlinde Mautner
Publisher: Palgrave Macmillan
ISBN: 9780230210608
Category : Language Arts & Disciplines
Languages : en
Pages : 0

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Book Description
Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense assumption in the academic treatment of the subject. The aim of the current volume is to challenge this assumption. The book takes the market as its common starting point, and examines, in a large number of individual contributions, the sociolinguistic inputs and fall-out from market processes, using a variety of different methodological approaches and various contexts and case studies. These cases range from a call centre in India to an industrial development agency in the Irish-speaking Gaeltacht, with genres ranging from Sámi rap music to corporate mission statements. The book is intentionally interdisciplinary, including perspectives from management and economics, media and communications studies, applied linguistics, sociolinguistics, ethnography, and cultural studies.

Markets of English

Markets of English PDF Author: Joseph Sung-Yul Park
Publisher: Routledge
ISBN: 1136320466
Category : Language Arts & Disciplines
Languages : en
Pages : 227

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Book Description
The global spread of English both reproduces and reinforces oppressive structures of inequality. But such structures can no longer be seen as imposed from an imperial center, as English is now actively adopted and appropriated in local contexts around the world. This book argues that such conditions call for a new critique of global English, one that is sensitive to both the political economic conditions of globalization and speakers’ local practices. Linking Bourdieu’s theory of the linguistic market and his practice-based perspective with recent advances in sociolinguistics and linguistic anthropology, this book offers a fresh new critique of global English. The authors highlight the material, discursive, and semiotic processes through which the value of English in the linguistic market is constructed, and suggest possible policy interventions that may be adopted to address the problems of global English. Through its serious engagement with current sociolinguistic theory and insightful analysis of the multiple dimensions of English in the world, this book challenges the readers to think about what we need to do to confront the social inequalities that are perpetuated by the global spread of English

Language and Materiality

Language and Materiality PDF Author: Jillian R. Cavanaugh
Publisher: Cambridge University Press
ISBN: 1316851850
Category : Social Science
Languages : en
Pages : 321

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Book Description
Aimed at interdisciplinary audiences, and tailored especially to scholars of linguistic and cultural anthropology, sociolinguistics, and cultural studies, the book argues for the importance of analyzing language use with an eye toward new materialisms, semiotics, and ideology.

Culture, Identity, Commodity

Culture, Identity, Commodity PDF Author: Tseen Khoo
Publisher: Hong Kong University Press
ISBN: 9789622097605
Category : Language Arts & Disciplines
Languages : en
Pages : 368

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Book Description
Culture, Identity, Commodity is a pioneering work focused on diasporic Chinese literary production in English. It provides broad-ranging, critically-engaged textual analyses that address the dynamic area of diasporic Chinese literary studies from American, Australian, and Canadian perspectives. The innovative research in this collection comes from established and emerging scholars who draw on threads of transnational, postcolonial, globalization, and racialization theories to engage with a broad range of texts including novels, autobiographies, plays and Chinese cooking shows. In so doing, the authors examine issues of cultural and racial identity, the politics of Chinese-ness and the commodification of race/ethnicity, and negotiations of belonging in contemporary Western society. The breadth and depth of the volume's twelve chapters and critical introduction encapsulate vital components of this active research field. The book is a handy reference and critical work for researchers and students and others interested in diasporic Chinese literatures in English, contextualizing national conditions and interrogating the thematics of diasporic and transnational experiences. The volume will be of interest to those researching in diasporic Asian studies, Chinese and English literatures, Australian, Canadian or American literary studies, as well as lay readers interested in intercultural creative and cultural issues.