Author: Andy Clark
Publisher: Routledge
ISBN: 1136525394
Category : Philosophy
Languages : en
Pages : 314
Book Description
Summarizes and illuminates two decades of research Gathering important papers by both philosophers and scientists, this collection illuminates the central themes that have arisen during the last two decades of work on the conceptual foundations of artificial intelligence and cognitive science. Each volume begins with a comprehensive introduction that places the coverage in a broader perspective and links it with material in the companion volumes. The collection is of interest in many disciplines including computer science, linguistics, biology, information science, psychology, neuroscience, iconography, and philosophy. Examines initial efforts and the latest controversies The topics covered range from the bedrock assumptions of the computational approach to understanding the mind, to the more recent debates concerning cognitive architectures, all the way to the latest developments in robotics, artificial life, and dynamical systems theory. The collection first examines the lineage of major research programs, beginning with the basic idea of machine intelligence itself, then focuses on specific aspects of thought and intelligence, highlighting the much-discussed issue of consciousness, the equally important, but less densely researched issue of emotional response, and the more traditionally philosophical topic of language and meaning. Provides a gamut of perspectives The editors have included several articles that challenge crucial elements of the familiar research program of cognitive science, as well as important writings whose previous circulation has been limited. Within each volume the papers are organized to reflect a variety of research programs and issues. The substantive introductions that accompany each volume further organize the material and provide readers with a working sense of the issues and the connection between articles.
Language and Meaning in Cognitive Science
Author: Andy Clark
Publisher: Routledge
ISBN: 1136525394
Category : Philosophy
Languages : en
Pages : 314
Book Description
Summarizes and illuminates two decades of research Gathering important papers by both philosophers and scientists, this collection illuminates the central themes that have arisen during the last two decades of work on the conceptual foundations of artificial intelligence and cognitive science. Each volume begins with a comprehensive introduction that places the coverage in a broader perspective and links it with material in the companion volumes. The collection is of interest in many disciplines including computer science, linguistics, biology, information science, psychology, neuroscience, iconography, and philosophy. Examines initial efforts and the latest controversies The topics covered range from the bedrock assumptions of the computational approach to understanding the mind, to the more recent debates concerning cognitive architectures, all the way to the latest developments in robotics, artificial life, and dynamical systems theory. The collection first examines the lineage of major research programs, beginning with the basic idea of machine intelligence itself, then focuses on specific aspects of thought and intelligence, highlighting the much-discussed issue of consciousness, the equally important, but less densely researched issue of emotional response, and the more traditionally philosophical topic of language and meaning. Provides a gamut of perspectives The editors have included several articles that challenge crucial elements of the familiar research program of cognitive science, as well as important writings whose previous circulation has been limited. Within each volume the papers are organized to reflect a variety of research programs and issues. The substantive introductions that accompany each volume further organize the material and provide readers with a working sense of the issues and the connection between articles.
Publisher: Routledge
ISBN: 1136525394
Category : Philosophy
Languages : en
Pages : 314
Book Description
Summarizes and illuminates two decades of research Gathering important papers by both philosophers and scientists, this collection illuminates the central themes that have arisen during the last two decades of work on the conceptual foundations of artificial intelligence and cognitive science. Each volume begins with a comprehensive introduction that places the coverage in a broader perspective and links it with material in the companion volumes. The collection is of interest in many disciplines including computer science, linguistics, biology, information science, psychology, neuroscience, iconography, and philosophy. Examines initial efforts and the latest controversies The topics covered range from the bedrock assumptions of the computational approach to understanding the mind, to the more recent debates concerning cognitive architectures, all the way to the latest developments in robotics, artificial life, and dynamical systems theory. The collection first examines the lineage of major research programs, beginning with the basic idea of machine intelligence itself, then focuses on specific aspects of thought and intelligence, highlighting the much-discussed issue of consciousness, the equally important, but less densely researched issue of emotional response, and the more traditionally philosophical topic of language and meaning. Provides a gamut of perspectives The editors have included several articles that challenge crucial elements of the familiar research program of cognitive science, as well as important writings whose previous circulation has been limited. Within each volume the papers are organized to reflect a variety of research programs and issues. The substantive introductions that accompany each volume further organize the material and provide readers with a working sense of the issues and the connection between articles.
Language and Meaning in Cognitive Science
Author: Andy Clark
Publisher: Routledge
ISBN: 1136525327
Category : Philosophy
Languages : en
Pages : 313
Book Description
Summarizes and illuminates two decades ofresearch Gathering important papers by both philosophers and scientists, this collection illuminates the central themes that have arisen during the last two decades of work on the conceptual foundations of artificial intelligence and cognitive science. Each volume begins with a comprehensive introduction that places the coverage in a broader perspective and links it with material in the companion volumes. The collection is of interest in many disciplines including computer science, linguistics, biology, information science, psychology, neuroscience, iconography, and philosophy. Examines initial efforts and the latestcontroversies The topics covered range from the bedrock assumptions of the computational approach to understanding the mind, to the more recent debates concerning cognitive architectures, all the way to the latest developments in robotics, artificial life, and dynamical systems theory. The collection first examines the lineage of major research programs, beginning with the basic idea of machine intelligence itself, then focuses on specific aspects of thought and intelligence, highlighting the much-discussed issue of consciousness, the equally important, but less densely researched issue of emotional response, and the more traditionally philosophical topic of language and meaning. Provides a gamut of perspectives The editors have included several articles that challenge crucial elements of the familiar research program of cognitive science, as well as important writings whose previous circulation has been limited. Within each volume the papers are organized to reflect a variety of research programs and issues. The substantive introductions that accompany each volume further organize the material and provide readers with a working sense of the issues and the connection between articles.
Publisher: Routledge
ISBN: 1136525327
Category : Philosophy
Languages : en
Pages : 313
Book Description
Summarizes and illuminates two decades ofresearch Gathering important papers by both philosophers and scientists, this collection illuminates the central themes that have arisen during the last two decades of work on the conceptual foundations of artificial intelligence and cognitive science. Each volume begins with a comprehensive introduction that places the coverage in a broader perspective and links it with material in the companion volumes. The collection is of interest in many disciplines including computer science, linguistics, biology, information science, psychology, neuroscience, iconography, and philosophy. Examines initial efforts and the latestcontroversies The topics covered range from the bedrock assumptions of the computational approach to understanding the mind, to the more recent debates concerning cognitive architectures, all the way to the latest developments in robotics, artificial life, and dynamical systems theory. The collection first examines the lineage of major research programs, beginning with the basic idea of machine intelligence itself, then focuses on specific aspects of thought and intelligence, highlighting the much-discussed issue of consciousness, the equally important, but less densely researched issue of emotional response, and the more traditionally philosophical topic of language and meaning. Provides a gamut of perspectives The editors have included several articles that challenge crucial elements of the familiar research program of cognitive science, as well as important writings whose previous circulation has been limited. Within each volume the papers are organized to reflect a variety of research programs and issues. The substantive introductions that accompany each volume further organize the material and provide readers with a working sense of the issues and the connection between articles.
Cognitive Neuroscience of Language
Author: David Kemmerer
Publisher: Psychology Press
ISBN: 1317653157
Category : Language Arts & Disciplines
Languages : en
Pages : 1303
Book Description
Language is one of our most precious and uniquely human capacities, so it is not surprising that research on its neural substrates has been advancing quite rapidly in recent years. Until now, however, there has not been a single introductory textbook that focuses specifically on this topic. Cognitive Neuroscience of Language fills that gap by providing an up-to-date, wide-ranging, and pedagogically practical survey of the most important developments in the field. It guides students through all of the major areas of investigation, beginning with fundamental aspects of brain structure and function, and then proceeding to cover aphasia syndromes, the perception and production of speech, the processing of language in written and signed modalities, the meanings of words, and the formulation and comprehension of complex expressions, including grammatically inflected words, complete sentences, and entire stories. Drawing heavily on prominent theoretical models, the core chapters illustrate how such frameworks are supported, and sometimes challenged, by experiments employing diverse brain mapping techniques. Although much of the content is inherently challenging and intended primarily for graduate or upper-level undergraduate students, it requires no previous knowledge of either neuroscience or linguistics, defining technical terms and explaining important principles from both disciplines along the way.
Publisher: Psychology Press
ISBN: 1317653157
Category : Language Arts & Disciplines
Languages : en
Pages : 1303
Book Description
Language is one of our most precious and uniquely human capacities, so it is not surprising that research on its neural substrates has been advancing quite rapidly in recent years. Until now, however, there has not been a single introductory textbook that focuses specifically on this topic. Cognitive Neuroscience of Language fills that gap by providing an up-to-date, wide-ranging, and pedagogically practical survey of the most important developments in the field. It guides students through all of the major areas of investigation, beginning with fundamental aspects of brain structure and function, and then proceeding to cover aphasia syndromes, the perception and production of speech, the processing of language in written and signed modalities, the meanings of words, and the formulation and comprehension of complex expressions, including grammatically inflected words, complete sentences, and entire stories. Drawing heavily on prominent theoretical models, the core chapters illustrate how such frameworks are supported, and sometimes challenged, by experiments employing diverse brain mapping techniques. Although much of the content is inherently challenging and intended primarily for graduate or upper-level undergraduate students, it requires no previous knowledge of either neuroscience or linguistics, defining technical terms and explaining important principles from both disciplines along the way.
Irony in Language and Thought
Author: Raymond W. Gibbs
Publisher: Psychology Press
ISBN: 0805860622
Category : Irony
Languages : en
Pages : 619
Book Description
Irony in Language and Thought assembles an interdisciplinary collection of seminal empirical and theoretical papers on irony in language and thought into one comprehensive book. A much-needed resource in the area of figurative language, this volume centers on a theme from cognitive science - that irony is a fundamental way of thinking about the human experience. The editors lend perspective in the form of opening and closing chapters, which enable readers to see how such works have furthered the field, as well as to inspire present and future scholars. Featured articles focus on the following topics: theories of irony, addressing primarily comprehension of its verbal form context in irony comprehension social functions of irony the development of irony understanding situational irony. Scholars and students in psychology, linguistics, philosophy, literature, anthropology, artificial intelligence, art, and communications will consider this book an excellent resource. It serves as an ideal supplement in courses that present major ideas in language and thought.
Publisher: Psychology Press
ISBN: 0805860622
Category : Irony
Languages : en
Pages : 619
Book Description
Irony in Language and Thought assembles an interdisciplinary collection of seminal empirical and theoretical papers on irony in language and thought into one comprehensive book. A much-needed resource in the area of figurative language, this volume centers on a theme from cognitive science - that irony is a fundamental way of thinking about the human experience. The editors lend perspective in the form of opening and closing chapters, which enable readers to see how such works have furthered the field, as well as to inspire present and future scholars. Featured articles focus on the following topics: theories of irony, addressing primarily comprehension of its verbal form context in irony comprehension social functions of irony the development of irony understanding situational irony. Scholars and students in psychology, linguistics, philosophy, literature, anthropology, artificial intelligence, art, and communications will consider this book an excellent resource. It serves as an ideal supplement in courses that present major ideas in language and thought.
Cognitive Linguistics
Author: Vyvyan Evans
Publisher: Routledge
ISBN: 1317954351
Category : Language Arts & Disciplines
Languages : en
Pages : 852
Book Description
A general introduction to the area of theoretical linguistics known as cognitive linguistics, this textbook provides up-to-date coverage of all areas of the field, including recent developments within cognitive semantics (such as Primary Metaphor Theory, Conceptual Blending Theory, and Principled Polysemy), and cognitive approaches to grammar (such as Radical Construction Grammar and Embodied Construction Grammar). The authors offer clear, critical evaluations of competing formal approaches within theoretical linguistics. For example, cognitive linguistics is compared to Generative Grammar and Relevance Theory. In the selection of material and in the presentations, the authors have aimed for a balanced perspective. Part II, Cognitive Semantics, and Part III, Cognitive Approaches to Grammar, have been created to be read independently. The authors have kept in mind that different instructors and readers will need to use the book in different ways tailored to their own goals. The coverage is suitable for a number of courses. While all topics are presented in terms accessible to both undergraduate and graduate students of linguistics, cognitive linguistics, psycholinguistics, cognitive science, and modern languages, this work is sufficiently comprehensive and detailed to serve as a reference work for scholars who wish to gain a better understanding of cognitive linguistics.
Publisher: Routledge
ISBN: 1317954351
Category : Language Arts & Disciplines
Languages : en
Pages : 852
Book Description
A general introduction to the area of theoretical linguistics known as cognitive linguistics, this textbook provides up-to-date coverage of all areas of the field, including recent developments within cognitive semantics (such as Primary Metaphor Theory, Conceptual Blending Theory, and Principled Polysemy), and cognitive approaches to grammar (such as Radical Construction Grammar and Embodied Construction Grammar). The authors offer clear, critical evaluations of competing formal approaches within theoretical linguistics. For example, cognitive linguistics is compared to Generative Grammar and Relevance Theory. In the selection of material and in the presentations, the authors have aimed for a balanced perspective. Part II, Cognitive Semantics, and Part III, Cognitive Approaches to Grammar, have been created to be read independently. The authors have kept in mind that different instructors and readers will need to use the book in different ways tailored to their own goals. The coverage is suitable for a number of courses. While all topics are presented in terms accessible to both undergraduate and graduate students of linguistics, cognitive linguistics, psycholinguistics, cognitive science, and modern languages, this work is sufficiently comprehensive and detailed to serve as a reference work for scholars who wish to gain a better understanding of cognitive linguistics.
Language and Cognitive Structures of Emotion
Author: Prakash Mondal
Publisher: Springer
ISBN: 3319336908
Category : Language Arts & Disciplines
Languages : en
Pages : 198
Book Description
This book examines linguistic expressions of emotion in intensional contexts and offers a formally elegant account of the relationship between language and emotion. The author presents a compelling case for the view that there exist, contrary to popular belief, logical universals at the intersection of language and emotive content. This book shows that emotive structures in the mind that are widely assumed to be not only subjectively or socio-culturally variable but also irrelevant to a general theory of cognition offer an unusually suitable ground for a formal theory of emotive representations, allowing for surprising logical and cognitive consequences for a theory of cognition. Challenging mainstream assumptions in cognitive science and in linguistics, this book will appeal to linguists, philosophers of the mind, linguistic anthropologists, psychologists and cognitive scientists of all persuasions.
Publisher: Springer
ISBN: 3319336908
Category : Language Arts & Disciplines
Languages : en
Pages : 198
Book Description
This book examines linguistic expressions of emotion in intensional contexts and offers a formally elegant account of the relationship between language and emotion. The author presents a compelling case for the view that there exist, contrary to popular belief, logical universals at the intersection of language and emotive content. This book shows that emotive structures in the mind that are widely assumed to be not only subjectively or socio-culturally variable but also irrelevant to a general theory of cognition offer an unusually suitable ground for a formal theory of emotive representations, allowing for surprising logical and cognitive consequences for a theory of cognition. Challenging mainstream assumptions in cognitive science and in linguistics, this book will appeal to linguists, philosophers of the mind, linguistic anthropologists, psychologists and cognitive scientists of all persuasions.
Cognitive Science Perspectives on Verb Representation and Processing
Author: Roberto G. de Almeida
Publisher: Springer
ISBN: 9783319382425
Category : Psychology
Languages : en
Pages : 0
Book Description
Verbs play an important role in how events, states and other “happenings” are mentally represented and how they are expressed in natural language. Besides their central role in linguistics, verbs have long been prominent topics of research in analytic philosophy—mostly on the nature of events and predicate-argument structure—and a topic of empirical investigation in psycholinguistics, mostly on argument structure and its role in sentence comprehension. More recently, the representation of verb meaning has been gaining momentum as a topic of research in other cognitive science branches, notably neuroscience and the psychology of concepts. The present volume is an expression of this recent surge in the investigation of verb structure and meaning from the interdisciplinary perspective of cognitive science, with up-to-date contributions by theoretical linguists, philosophers, psycholinguists and neuroscientists. The volume presents new theoretical and empirical studies on how verb structure and verb meaning are represented, how they are processed during language comprehension, how they are acquired, and how they are neurologically implemented. Cognitive Science Perspectives on Verb Representation and Processing is a reflection of the recent collaboration between the disciplines that constitute cognitive science, bringing new empirical data and theoretical insights on a key element of natural language and conceptualization.
Publisher: Springer
ISBN: 9783319382425
Category : Psychology
Languages : en
Pages : 0
Book Description
Verbs play an important role in how events, states and other “happenings” are mentally represented and how they are expressed in natural language. Besides their central role in linguistics, verbs have long been prominent topics of research in analytic philosophy—mostly on the nature of events and predicate-argument structure—and a topic of empirical investigation in psycholinguistics, mostly on argument structure and its role in sentence comprehension. More recently, the representation of verb meaning has been gaining momentum as a topic of research in other cognitive science branches, notably neuroscience and the psychology of concepts. The present volume is an expression of this recent surge in the investigation of verb structure and meaning from the interdisciplinary perspective of cognitive science, with up-to-date contributions by theoretical linguists, philosophers, psycholinguists and neuroscientists. The volume presents new theoretical and empirical studies on how verb structure and verb meaning are represented, how they are processed during language comprehension, how they are acquired, and how they are neurologically implemented. Cognitive Science Perspectives on Verb Representation and Processing is a reflection of the recent collaboration between the disciplines that constitute cognitive science, bringing new empirical data and theoretical insights on a key element of natural language and conceptualization.
New Directions in Cognitive Linguistics
Author: Vyvyan Evans
Publisher: John Benjamins Publishing
ISBN: 9027289441
Category : Language Arts & Disciplines
Languages : en
Pages : 534
Book Description
Nearly three decades since the publication of the seminal Metaphors We Live By, Cognitive Linguistics is now a mature theoretical and empirical enterprise, with a voluminous associated literature. It is arguably the most rapidly expanding ‘school’ in modern linguistics, and one of the most exciting areas of research within the interdisciplinary project known as cognitive science. As such, Cognitive Linguistics is increasingly attracting a broad readership both within linguistics as well as from neighbouring disciplines including other cognitive and social sciences, and from disciplines within the humanities. This volume contains over 20 papers by leading experts in cognitive linguistics which survey the state of the art and new directions in cognitive linguistics. The volume is divided into 5 sections covering all the traditional areas of study in cognitive linguistics, as well as newer areas, including applications and extensions. Sections include: Approaches to semantics; Approaches to metaphor and blending; Approaches to grammar; Language, embodiment and cognition; Extensions and applications of cognitive linguistics.
Publisher: John Benjamins Publishing
ISBN: 9027289441
Category : Language Arts & Disciplines
Languages : en
Pages : 534
Book Description
Nearly three decades since the publication of the seminal Metaphors We Live By, Cognitive Linguistics is now a mature theoretical and empirical enterprise, with a voluminous associated literature. It is arguably the most rapidly expanding ‘school’ in modern linguistics, and one of the most exciting areas of research within the interdisciplinary project known as cognitive science. As such, Cognitive Linguistics is increasingly attracting a broad readership both within linguistics as well as from neighbouring disciplines including other cognitive and social sciences, and from disciplines within the humanities. This volume contains over 20 papers by leading experts in cognitive linguistics which survey the state of the art and new directions in cognitive linguistics. The volume is divided into 5 sections covering all the traditional areas of study in cognitive linguistics, as well as newer areas, including applications and extensions. Sections include: Approaches to semantics; Approaches to metaphor and blending; Approaches to grammar; Language, embodiment and cognition; Extensions and applications of cognitive linguistics.
The Routledge Handbook of Cognitive Linguistics
Author: Wen Xu
Publisher: Routledge
ISBN: 1351034693
Category : Language Arts & Disciplines
Languages : en
Pages : 793
Book Description
The Routledge Handbook of Cognitive Linguistics provides a comprehensive introduction and essential reference work to cognitive linguistics. It encompasses a wide range of perspectives and approaches, covering all the key areas of cognitive linguistics and drawing on interdisciplinary and multidisciplinary research in pragmatics, discourse analysis, biolinguistics, ecolinguistics, evolutionary linguistics, neuroscience, language pedagogy, and translation studies. The forty-three chapters, written by international specialists in the field, cover four major areas: • Basic theories and hypotheses, including cognitive semantics, cognitive grammar, construction grammar, frame semantics, natural semantic metalanguage, and word grammar; • Central topics, including embodiment, image schemas, categorization, metaphor and metonymy, construal, iconicity, motivation, constructionalization, intersubjectivity, grounding, multimodality, cognitive pragmatics, cognitive poetics, humor, and linguistic synaesthesia, among others; • Interfaces between cognitive linguistics and other areas of linguistic study, including cultural linguistics, linguistic typology, figurative language, signed languages, gesture, language acquisition and pedagogy, translation studies, and digital lexicography; • New directions in cognitive linguistics, demonstrating the relevance of the approach to social, diachronic, neuroscientific, biological, ecological, multimodal, and quantitative studies. The Routledge Handbook of Cognitive Linguistics is an indispensable resource for undergraduate and postgraduate students, and for all researchers working in this area.
Publisher: Routledge
ISBN: 1351034693
Category : Language Arts & Disciplines
Languages : en
Pages : 793
Book Description
The Routledge Handbook of Cognitive Linguistics provides a comprehensive introduction and essential reference work to cognitive linguistics. It encompasses a wide range of perspectives and approaches, covering all the key areas of cognitive linguistics and drawing on interdisciplinary and multidisciplinary research in pragmatics, discourse analysis, biolinguistics, ecolinguistics, evolutionary linguistics, neuroscience, language pedagogy, and translation studies. The forty-three chapters, written by international specialists in the field, cover four major areas: • Basic theories and hypotheses, including cognitive semantics, cognitive grammar, construction grammar, frame semantics, natural semantic metalanguage, and word grammar; • Central topics, including embodiment, image schemas, categorization, metaphor and metonymy, construal, iconicity, motivation, constructionalization, intersubjectivity, grounding, multimodality, cognitive pragmatics, cognitive poetics, humor, and linguistic synaesthesia, among others; • Interfaces between cognitive linguistics and other areas of linguistic study, including cultural linguistics, linguistic typology, figurative language, signed languages, gesture, language acquisition and pedagogy, translation studies, and digital lexicography; • New directions in cognitive linguistics, demonstrating the relevance of the approach to social, diachronic, neuroscientific, biological, ecological, multimodal, and quantitative studies. The Routledge Handbook of Cognitive Linguistics is an indispensable resource for undergraduate and postgraduate students, and for all researchers working in this area.
Cognitive Linguistics and Translation
Author: Ana Rojo
Publisher: Walter de Gruyter
ISBN: 3110302942
Category : Language Arts & Disciplines
Languages : en
Pages : 432
Book Description
The papers compiled in the present volume aim at investigating the many fruitful manners in which cognitive linguistics can expand further on cognitive translation studies. Some papers (e.g. Halverson, Muñoz-Martín, Martín de León) take a theoretical stand, since the epistemological and ontological bases of both areas (cognitive linguistics and translation studies) should be known before specific contributions of cognitive linguistic to translation are tackled. Several works in the volume attempt to illustrate how some of the notions imported from cognitive linguistics may contribute to enrich our understanding of the translation process in a general translation problem such as metaphor (e.g. Samaniego), the relationship between form and meaning (e.g. Tabakowska, Rojo and Valenzuela) or cultural aspects (e.g. Bernárdez, Sharifian/Jamarani). Others use translation as an empirical field to test some of the basic assumptions of cognitive linguistics such as frames (e.g. Boas), metonymy (e.g. Brdar/Brdar-Szabó), and lexicalisation patterns (e.g. Ibarretxe-Antuñano/Filipovi?). Finally, another set of papers (e.g. Feist, Hatzidaki) opens up new lines of investigation for experimental research, a very promising area still underdeveloped.
Publisher: Walter de Gruyter
ISBN: 3110302942
Category : Language Arts & Disciplines
Languages : en
Pages : 432
Book Description
The papers compiled in the present volume aim at investigating the many fruitful manners in which cognitive linguistics can expand further on cognitive translation studies. Some papers (e.g. Halverson, Muñoz-Martín, Martín de León) take a theoretical stand, since the epistemological and ontological bases of both areas (cognitive linguistics and translation studies) should be known before specific contributions of cognitive linguistic to translation are tackled. Several works in the volume attempt to illustrate how some of the notions imported from cognitive linguistics may contribute to enrich our understanding of the translation process in a general translation problem such as metaphor (e.g. Samaniego), the relationship between form and meaning (e.g. Tabakowska, Rojo and Valenzuela) or cultural aspects (e.g. Bernárdez, Sharifian/Jamarani). Others use translation as an empirical field to test some of the basic assumptions of cognitive linguistics such as frames (e.g. Boas), metonymy (e.g. Brdar/Brdar-Szabó), and lexicalisation patterns (e.g. Ibarretxe-Antuñano/Filipovi?). Finally, another set of papers (e.g. Feist, Hatzidaki) opens up new lines of investigation for experimental research, a very promising area still underdeveloped.