Language in Business, Language at Work PDF Download
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Author: Erika Darics
Publisher: Bloomsbury Publishing
ISBN: 135030798X
Category : Language Arts & Disciplines
Languages : en
Pages : 369
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Book Description
Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion. This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.
Author: Erika Darics
Publisher: Bloomsbury Publishing
ISBN: 135030798X
Category : Language Arts & Disciplines
Languages : en
Pages : 369
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Book Description
Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion. This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.
Author: Adrian Furnham
Publisher: Palgrave Macmillan
ISBN: 0230241468
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Clarifies the misconceptions around the topic of body language while providing a new approach to understanding non-verbal communication in the workplace
Author: Rebecca Piekkari
Publisher: Edward Elgar Publishing
ISBN: 1784710997
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm
Author: Belinda Crawford Camiciottoli
Publisher: John Benjamins Publishing
ISBN: 9027292426
Category : Language Arts & Disciplines
Languages : en
Pages : 258
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Book Description
New opportunities in the global workplace have heightened interest in business studies. In response to this trend, this book presents an in-depth analysis of a corpus of authentic business studies lectures, focusing on spoken, academic, disciplinary and professional features (e.g., speech rate, interactive devices, specialized lexis) that are crucial to comprehension, but often problematic for non-native speakers. The investigation adopts an original multi-pronged approach including quantitative, qualitative and comparative analyses. It utilizes techniques drawn mainly from corpus linguistics and discourse analysis, but also integrates observational and ethnographic methods to provide unique extra-linguistic insights. The study is thus a full-circle interpretive account of this dynamic spoken genre where academia and profession converge. The book shows how business studies lectures are characterised by a synergy of discourses and communicative channels that reflect the community of practice, highlighting the need to help international business students develop multiple literacies to overcome present and future challenges.
Author: Elisabeth Barakos
Publisher: John Benjamins Publishing Company
ISBN: 9027260699
Category : Language Arts & Disciplines
Languages : en
Pages : 213
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Book Description
Language Policy in Business: Discourse, ideology and practice provides a critical sociolinguistic and discursive understanding of language policy in a minority language context. Focusing on Welsh-English bilingualism in private sector businesses in Wales, the book unpacks the circulating discourses, ideologies and practices of promoting bilingualism as a sociocultural and economic resource in the globalised knowledge economy. It sheds light on businesses as ideological sites for struggles over language revitalisation, which has been characterised by tensions and discursive shifts from essentialist ideologies about language, identity, nation and territory, to an increased commodification of bilingualism. The book is premised on the understanding that language is a focal point for articulating and living out historical power relationships and inequalities, and that language policy processes are never apolitical. It adds to a body of literature about bilingualism in minority language contexts and, more broadly, about how the fields of politics, business and society are inextricably related.
Author: Michael Handford
Publisher: Cambridge University Press
ISBN: 052111666X
Category : Foreign Language Study
Languages : en
Pages : 289
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Book Description
This book presents a corpus-based study of the language used in business meetings.
Author: Vincent Edwards
Publisher: Routledge
ISBN: 1136924876
Category : Foreign Language Study
Languages : en
Pages : 408
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Book Description
Manual of Business Italian is the most comprehensive, single-volume reference handbook for students and professionals using Italian. Designed for all users, no matter what level of language skill, this manual comprises five parts: * A 6000-word, two-way Glossary of the most useful business terms * A 100-page Written Communications section giving models of 50 letters, faxes and documents * An 80-page Spoken Situations section covering face-to-face and telephone situations * A short Reference Grammar outlining the major grammar features of Italian * A short Business Facts section covering essential information of the country or countries where Italian is used Written by an experienced native and non-native speaker team, this unique volume is an essential, one-stop reference for all students and professionals studying or working in business and management where Italian is used
Author: John Morrison Milne
Publisher:
ISBN: 9783190429240
Category :
Languages : en
Pages : 120
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Book Description
Author: Nathalie McAndrew Cazorla
Publisher: Routledge
ISBN: 1134795874
Category : Foreign Language Study
Languages : en
Pages : 128
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Book Description
French Business Situations is a handy reference and learning text for all those who use or need spoken French for business. It is suitable for self-study or class use. Over 40 spoken situations are simply presented, including: * Basic phone calls * Leaving messages * Making presentations * Comparing, enquiring, booking * Selling techniques With full English translations and brief usage notes, this guide will help the user communicate confidently in a broad range of everyday situations.
Author: Kevin Hogan
Publisher: John Wiley & Sons
ISBN: 0470893443
Category : Business & Economics
Languages : de
Pages : 260
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Book Description
Zu den Themen Körpersprache und nonverbale Kommunikation gibt es hunderte von Büchern. Kevin Hogan überschreitet dabei die Idee der Körpersprache als reines Referenzmaterial und bringt sie durch The Secret Language of Business mit der Geschäftswelt in Einklang. Diese Buch ist auf das Lehren des A und O der Körpersprache ausgerichtet und wie diese nicht nur das private und geschäftliche Leben berührt, sondern letztendlich auch verändert. Die Einführungskapitel klärt über die Grundlagen von Körpersprache auf und die Kraft, die sie besitzt, Einstellungen, Aktionen und Ergebnisse zu beeinflussen. Nachdem Sie diese technische Aspekte bewältigt haben, wird Hogan Ihnen beibringen, Ihre Körpersprache zu Ihrem Vorteil in allen Aspekten des Berufslebens (Meetings, Verkaufstagungen, Bewerbungsgespräche, Management, etc.) zu nutzen.
