Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II PDF Download
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Author: Houcine Berbou
Publisher: Cambridge Scholars Publishing
ISBN: 1527549194
Category : Business & Economics
Languages : en
Pages : 657
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Book Description
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Author: Houcine Berbou
Publisher: Cambridge Scholars Publishing
ISBN: 1527549194
Category : Business & Economics
Languages : en
Pages : 657
Get Book Here
Book Description
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Author:
Publisher: Editions Bréal
ISBN: 2749522986
Category :
Languages : en
Pages : 130
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Book Description
Author: REY Bénédicte
Publisher: Lavoisier
ISBN: 2746281201
Category :
Languages : en
Pages : 306
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Book Description
La démocratisation de l'informatique, puis des usages de l'internet, de la téléphonie mobile, ou plus récemment d'autres objets communicants génèrent une profusion de traces numériques gardant en mémoire les actions des usagers. Approuvé par certains qui y voient l'opportunité d'améliorer la sécurité publique, la relation marchande ou encore leur propre confort quotidien, ce constat fait craindre à d'autres l'avènement d'une société de la surveillance érodant le respect de la vie privée. Cet ouvrage étudie la notion d'espace privé à l'ère du numérique. Il montre comment les changements technologiques, de services et d'usages redéfinissent l'acceptation traditionnelle de la vie privée fondée sur des normes, et comment, en complément du dispositif normatif existant, des modalités de régulation appropriables par les individus sont envisagées.
Author: Garnier Alain
Publisher: Lavoisier
ISBN: 2746279843
Category :
Languages : en
Pages : 274
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Book Description
Après avoir envahi le web, les réseaux sociaux partent désormais à la conquête de l'entreprise. Ces nouveaux outils se révèlent être de véritables leviers stratégiques au service des organisations. Cet ouvrage analyse les enjeux de cette nouvelle mutation pour les entreprises. Il pose les questions-clés avant d'envisager un projet de réseau social d'entreprise (RSE) et la méthodologie de mise en place qui l'accompagne. Les changements imposés par son implémentation sont étudiés dans leur dimension technique (système d'information) et dans leur dimension humaine (accompagnement, conduite du changement auprès des utilisateurs et questions juridiques). Le réseau social d'entreprise présente également différents retours d'expérience et dresse un panorama des principaux éditeurs et de leur solution, apportant ainsi des exemples concrets et des pistes de réflexion nécessaires à l'appréhension de ces nouveaux usages d'entreprise.
Author: Jean-Claude André
Publisher: John Wiley & Sons
ISBN: 1119644658
Category : Technology & Engineering
Languages : en
Pages : 362
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Book Description
Digital technology opens up extraordinary fields for applications that will deeply change the nature of jobs and trade, the very concept of work and the expectations of user–producers. The “masters of algorithms” have disrupted production and services, and this trend will continue for as long as electric energy and the elements of Industry 4.0 are in continued development. Beyond data control, a power struggle is working its way through the links in the value chain: intermediation, control of resources and command over human and physical networks, as well as partnerships, creativity and the political system. Industry 4.0: Paradoxes and Conflicts examines the need for a serious and technological review, as well as for research and training regarding citizenship and politics. This is a new situation in terms of relationships of competence and authority, which must be the subject of scientific as well as political reflections for the whole social body, which needs to be educated about choices. Throughout the book, the author poses the following question: instead of submitting to choices, would it not be better to exercise foresight?
Author: INIZAN Jacques
Publisher: Lavoisier
ISBN: 2743064226
Category :
Languages : en
Pages : 266
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Book Description
Les boulangers sont des entrepreneurs qui évoluent dans un environnement très compétitif. Lorsqu'ils prennent en charge leur première affaire, même s'ils disposent d'une solide formation métier, il leur est difficile de repérer et de mettre en œuvre tous les leviers de la performance. Véritable guide pour le pilotage de leur entreprise, cet ouvrage vise à les accompagner dans la prise de décision dans tous les champs de la gestion. Le boulanger, comme tout chef d'entreprise, doit faire face à de très nombreuses situations. Il est nécessaire de compléter son savoir-faire par des compétences et des connaissances pour opérer les meilleurs choix face aux nombreuses questions pouvant se poser à lui, parmi lesquelles : quels sont les critères qui doivent retenir mon attention quand je choisis de créer ou de reprendre une boulangerie ? Comment évalue-t-on une boulangerie ? Quels choix juridiques dois-je opérer ? Comment manage-t-on une petite équipe ? Quelles sont les erreurs à éviter ? Quelles sont les obligations réglementaires auxquelles sont astreintes les boulangeries ? Les réponses apportées par l'auteur sont le fruit d'un travail de synthèse qui s'appuie sur des textes de loi mais aussi sur un inventaire des bonnes pratiques. Celles-ci sont issues à la fois d'entreprises de secteurs différents mais aussi d'une observation sur le terrain.
Author: Otto Vollnhals
Publisher: Walter de Gruyter
ISBN: 3110948982
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
Digital preservation is an issue faced by practitioners in Ross Harveythe library and recordkeeping professions, yet most professionalshave little time to keep up with the latest techniquesand standards. This invaluable work provides a single-volume introduction to the principles, strategies and practices currently applied by librarians and recordkeepers to the preservation of digital information and will assist them to make informed decisions about the role of digital information in their care. The book is presented in four parts: Why do we preserve? What do we preserve? How do we preserve? and How do we manage digital preservation? Each part covers the area in detail and addresses current issues in a clear and informative manner. The terminology of the field is explained clearly throughout the book. Each chapter includes a range of case studies from institutionsat the forefront of digital object preservation. An index facilitates quick access. This book will be essential as a professional reference tool for all librarians, recordkeepers and archivists with preservation responsibilities as well as being a definitive source of information for the whole profession including students.
Author: Céline Bérard
Publisher: John Wiley & Sons
ISBN: 1786301652
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Risk management practices are growing both in number and complexity in businesses, notably driven by new regulatory standards that feature risk management at their core. Although large businesses are more likely to adopt a formal, holistic approach to risk management, the stakes are just as high for SMEs. Risk management in SMEs can contribute to a certain organizational, entrepreneurial and partnership dynamic which constitutes a real opportunity to evolve practices and improve performance. This book offers varied responses to this question by combining conceptual approaches, empirical illustrations and the associated managerial implications.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466649801
Category : Language Arts & Disciplines
Languages : en
Pages : 1740
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Book Description
In a globalized society, individuals in business, government, and a variety of other fields must frequently communicate and work with individuals of different cultures and backgrounds. Effectively bridging the culture gap is critical to success in such scenarios. Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications explores contemporary research and historical perspectives on intercultural competencies and transnational organizations. This three-volume compilation will present a compendium of knowledge on cultural diversity and the impact this has on modern interpersonal interactions. Within these pages, a variety of researchers, scholars, professionals, and leaders who interact regularly with the global society will find useful insight and fresh perspectives on the field of cross-cultural interaction.
Author: Olivier Duha
Publisher: Kogan Page Publishers
ISBN: 139861453X
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical evolution of customer relations and outlines six golden rules to maximize customer satisfaction. Advocating for the importance of the human factor assisted by technology in the digital age of customer relations, this book explores the impact of the digital revolution on brands, their shift from being product-focused to customer-focused and provides strategies for how brands can succeed in the battle for the customer. By developing customer relations teams that value the role of the human being augmented by technology, you can put technology at the service of humans and take control to create valuable customer experiences. Drawing on over two decades of experience developing Webhelp into a leading global provider of game-changing customer journeys, Duha shows you how to develop your customer relations team into a key strategic resource for growth.
