La protección del consumidor frente al mensaje publicitario : especial referencia a la integración de la publicidad en el contrato

La protección del consumidor frente al mensaje publicitario : especial referencia a la integración de la publicidad en el contrato PDF Author: Consuelo Camacho Pereira
Publisher:
ISBN: 9788490142349
Category : Education
Languages : es
Pages : 400

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Book Description

La protección del consumidor frente al mensaje publicitario : especial referencia a la integración de la publicidad en el contrato

La protección del consumidor frente al mensaje publicitario : especial referencia a la integración de la publicidad en el contrato PDF Author: Consuelo Camacho Pereira
Publisher:
ISBN: 9788490142349
Category : Education
Languages : es
Pages : 400

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Book Description


Organizational Behavior

Organizational Behavior PDF Author: Don Hellriegel
Publisher:
ISBN: 9780324069563
Category : Beslutningstagning-ledelse
Languages : en
Pages : 0

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Book Description
Organizational Behavior is designed to help students, professionals, and managers develop the competencies and skills that are needed to effectively contribute to an organization. This proven text's strengths lie in its classic research, coverage of contemporary and emerging OB topics, and excellent case selection. Throughout the text, seven core competencies-Managing Self, Managing Diversity, Managing Ethics, Managing Across Cultures, Managing Teams, Managing Communications, and Managing Change-are emphasized and illustrated for the student.

ICGR 2018 - Proceedings of the International Conference on Gender Research

ICGR 2018 - Proceedings of the International Conference on Gender Research PDF Author: Ana Azevedo
Publisher: Acpil
ISBN: 9781911218777
Category : Social Science
Languages : en
Pages : 650

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Book Description
These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.

Global Adult Tobacco Survey

Global Adult Tobacco Survey PDF Author: Who Regional Office for South-East Asia
Publisher: Searo Publication
ISBN: 9789290223535
Category : Medical
Languages : en
Pages : 0

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Book Description
This publication summarizes the findings of the Global Adult Tobacco Survey in Thailand. The survey contains information on key indicators of tobacco control in Thailand such as tobacco use, cessation, second-hand smoke, economics of tobacco consumption, media issues focusing on tobacco and knowledge, and attitudes and perceptions related to tobacco use and its harmful effects. It will also assist the country to fulfill its obligations under the WHO Framework Convention on Tobacco Control and Mpower policy package to generate comparable data within and across countries.

Fame Games

Fame Games PDF Author: Graeme Turner
Publisher: Cambridge University Press
ISBN: 9780521794862
Category : Biography & Autobiography
Languages : en
Pages : 214

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Book Description
The areas of publicity, public relations and promotions have been considered to be on the periphery of the media. Yet this revealing new book demonstrates that they form a fundamental component of the media industries, with the decline of hard news being accompanied by the rise of gossip and celebrity. In addition to making a substantial contribution to our understanding of the cultural function of celebrity, Fame Games outlines how the promotion industry has developed and how celebrity is produced, promoted, and traded within the Australian media. While their analysis will inform academic debates on media practice internationally, the authors have taken the unique step of investigating the workings of the Australian promotion industry from within. Interviews with over 20 publicists, promoters, agents, managers, and magazine editors have provided a wealth of information about the processes through which celebrity in Australia is produced.

Business Solutions for the Global Poor

Business Solutions for the Global Poor PDF Author: V. Kasturi Rangan
Publisher: Jossey-Bass
ISBN:
Category : Business & Economics
Languages : en
Pages : 464

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Book Description
References: p.403-415.

Tourism, Ecotourism, and Protected Areas

Tourism, Ecotourism, and Protected Areas PDF Author: Héctor Ceballos-Lascuráin
Publisher: Iucn
ISBN:
Category : Nature
Languages : en
Pages : 332

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Book Description


Leopard in the Sun

Leopard in the Sun PDF Author: Laura Restrepo
Publisher: National Geographic Books
ISBN: 0375705082
Category : Fiction
Languages : en
Pages : 0

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Book Description
In Laura Restrepo's stunning novel, a feud between two Colombian drug families escalates into a bloody, high-stakes war that will leave no one in its path untouched. The Barragáns and the Monsalves are rival clans, each steeped in wealth and power, each subject only to laws of their own making. The similarities end there. While the Barragáns, headed by the brutal Nando, remain tied to the ancient traditions, the Monsalves grapple with whether or not to follow Mani, their charismatic and conflicted leader, into a modern age in which even fewer rules apply. As both clans ponder the profits they might reap from an expanding global cocaine trade, Nando and Mani are faced with the consequences of their violent pasts--and forced, by their disillusioned women and the prices on their heads, to reckon with the possibility that nothing will be left once all their bullets have found their targets. Rife with sensual detail, this epic story of lust, betrayal, and revenge is as timeless as interfamily conflict and as immediate as today's news.

Global Latinas

Global Latinas PDF Author: Lourdes Casanova
Publisher: Palgrave MacMillan
ISBN:
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
"Most of the research on multinationals has focused on companies from developed markets. Research on multinationals from emerging economies is relatively new and most of the attention has been focused on multinationals from Asia. Little research has been done on the internationalization strategies and challenges of Latin American multinationals. This book aims to fill this void. Studying Latin American multinationals will not only provide insights into specific strategies deployed by successful firms but will also identify best practices that can be employed by the next generation multinationals from emerging markets." --Book Jacket.

Designing Software Architectures

Designing Software Architectures PDF Author: Humberto Cervantes
Publisher: Addison-Wesley Professional
ISBN: 0134390830
Category : Computers
Languages : en
Pages : 347

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Book Description
Designing Software Architectures will teach you how to design any software architecture in a systematic, predictable, repeatable, and cost-effective way. This book introduces a practical methodology for architecture design that any professional software engineer can use, provides structured methods supported by reusable chunks of design knowledge, and includes rich case studies that demonstrate how to use the methods. Using realistic examples, you’ll master the powerful new version of the proven Attribute-Driven Design (ADD) 3.0 method and will learn how to use it to address key drivers, including quality attributes, such as modifiability, usability, and availability, along with functional requirements and architectural concerns. Drawing on their extensive experience, Humberto Cervantes and Rick Kazman guide you through crafting practical designs that support the full software life cycle, from requirements to maintenance and evolution. You’ll learn how to successfully integrate design in your organizational context, and how to design systems that will be built with agile methods. Comprehensive coverage includes Understanding what architecture design involves, and where it fits in the full software development life cycle Mastering core design concepts, principles, and processes Understanding how to perform the steps of the ADD method Scaling design and analysis up or down, including design for pre-sale processes or lightweight architecture reviews Recognizing and optimizing critical relationships between analysis and design Utilizing proven, reusable design primitives and adapting them to specific problems and contexts Solving design problems in new domains, such as cloud, mobile, or big data