Author: ALICIA; ALVAREZ RIVAS PARRAS PARRAS (DAVID.)
Publisher: ESIC
ISBN: 8411221776
Category : Social Science
Languages : es
Pages : 137

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Book Description

Author: Alejandro Buitrago, Eva Navarro y Agustín García Matilla
Publisher: Editorial GEDISA
ISBN: 8416572011
Category : Language Arts & Disciplines
Languages : en
Pages : 192

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Book Description
Este libro recoge los testimonios de los profesionales de la comunicación sobre un asunto de máxima actualidad y da algunas respuestas a preguntas tales sobre: ¿Cómo enfocar las múltiples alfabetizaciones necesarias para reforzar la formación de una ciudadanía más educada? ¿En qué competencias deberíamos formar a los ciudadanos? ¿Cuáles son los principales contenidos que los profesionales de la comunicación deberían conocer? ¿Cómo renovar unas metodologías docentes obsoletas que no se corresponden con las exigencias del actual universo transmedia?

Author: Society for News Design
Publisher: Rockport Publishers
ISBN: 1610581709
Category : Design
Languages : en
Pages : 272

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Book Description
The Best of News Design 32ndEdition, the latest edition in Rockport's highly respected series, presents the winning entries from the Society for News Design's 2011 competition. Featuring work selected by a panel of judges from more than 14,000 international publication entries, this inspirational volume sets the bar for excellence in journalistic design. Bold, full-color layouts feature the best-of-the-best in news, features, portfolios, visuals, and more, and each entry is accompanied by insightful commentary on the elements that made the piece a standout winner. Every industry professional aspires to one day see his or her work in this book.

Author: Miguélez-Juan, Blanca
Publisher: IGI Global
ISBN: 1668439727
Category : Business & Economics
Languages : en
Pages : 463

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Book Description
In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.

Author: Paul A. Fishwick
Publisher: MIT Press
ISBN: 0262562375
Category : Aesthetics
Languages : en
Pages : 477

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Book Description
The application of the theory and practice of art to computer science: how aesthetics and art can play a role in computing disciplines.

Author: Ilkka Tuomi
Publisher: OUP Oxford
ISBN: 0191555177
Category : Business & Economics
Languages : en
Pages : 264

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Book Description
Innovations are adopted when users integrate them in meaningful ways into existing social practices. Histories of major technological innovations show that often the creative initiative of users and user communities becomes the determining factor in the evolution of particular innovations. The evolutionary routes of the telephone, the Internet, the World Wide Web, email, and the Linux operating system all took their developers by surprise. Articulation of these technologies as meaningful products and systems was made possible by innovative users and unintended resources. Iterative and interactive models have replaced the traditional linear model of innovation during the last decade. Yet, heroic innovators and entrepreneurs, unambiguous functionality of products, and a focus on the up-stream aspects of innovation still underlie much discussion on innovation, intellectual property rights, technology policy, and product development. Coherent conceptual, theoretical and practical conclusions from research on knowledge creation, theory of learning, history of technology, and the social basis of innovative change have rarely been made. This book argues that innovation is about creating meaning; that it is inherently social; and is grounded in existing social practices. To understand the social basis of innovation and technology development we have to move beyond the traditional product-centric view on innovations. Integrating concepts from several disciplinary perspectives and detailed analyses of the evolution of Internet-related innovations, including packet-switched computer networks, World Wide Web, and the Linux open source operating system, the book develops foundations for a new theoretical and practical understanding of innovation. For example, it shows that innovative development can occur in two qualitatively different ways, one based on evolving specialization and the other based on recombination of existing socially produced resources. The expanding communication and collaboration networks have increased the importance of the recombinatory mode making mobility of resources, sociotechnical translation mechanisms, and meaning creation in communities of practice increasingly important for innovation research and product development.

Author: Richard J. Morris
Publisher: Springer
ISBN: 3319990705
Category : Science
Languages : en
Pages : 230

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Book Description
Progress in plant biology relies on the quantification, analysis and mathematical modeling of data over different time and length scales. This book describes common mathematical and computational approaches as well as some carefully chosen case studies that demonstrate the use of these techniques to solve problems at the forefront of plant biology. Each chapter is written by an expert in field with the goal of conveying concepts whilst at the same time providing sufficient background and links to available software for readers to rapidly build their own models and run their own simulations. This book is aimed at postgraduate students and researchers working the field of plant systems biology and synthetic biology, but will also be a useful reference for anyone wanting to get into quantitative plant biology.

Author: Valiente Alber, Sònia
Publisher: Editorial UOC
ISBN: 8491161112
Category : Business & Economics
Languages : en
Pages : 214

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Book Description
¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?

Author: 51 autores investigadores
Publisher: Fundación Internacional artecittà
ISBN: 8494866567
Category : Education
Languages : en
Pages : 572

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Book Description
Libro de Actas del VII Congreso Internacional de Sinestesia, Ciencia y Arte celebrado en Granada y Alcalá la Real, Jaén ( España) Sedes: Facultad de Bellas Artes Alonso Cano, Universidad de Granada, España. Convento de Capuchino, Alcalá la Real (Jaén), España. Teatro Martínez Montañés, Alcalá la Real (Jaén), España. Versión digital, Septiembre de 2022. Primera Edición/First edition: Septiembre 2022 E-book ISBN: 978-84-948665-6-2 Comité editorial: Mª José de Córdoba Serrano; Dina Riccò; Timothy B. Layden. Diseño imagen, trípticos de promoción y cartel: Federico Barquero Mesa. ©Editorial: Fundación Internacional Artecittà. Granada. 2022. C/Doctor Medina Olmos nº 44. 18015-Granada, España. [email protected] http://www.artecitta.es Nota aclaratoria: E-book interactivo. Formato PDF. Todo el material recogido en este libro de Actas está protegido por copyright, ley internacional, y no debe ser reproducido, distribuido, ni publicado sin el permiso expreso solicitado previamente a sus autores//All materials contained on this Book are protected by International copyright laws and cannot be reproduced, distributed, transmitted, displayed, published or broadcasted without the prior written permission of the publisher. Los textos se presentan como han sido enviados por los congresistas/investigadores, respetando si han querido publicar sus textos completos o sólo los resúmenes. Comité Organizador/Organization Committee: Comité de dirección: Mª José de Córdoba. F.I.A.C. y UGR, Granada, España.; Dina Riccò, Politecnico di Milano y F.I.A.C., Milán, Italia. Coordinadores FIAC: Julia López de la Torre y Timothy B Layden. Coordinadores Internacionales: Sean A Day, (IASAS y FIAC); Anton Sidoroff Dorso (Delegación FIAC Rusia); Ninghui Xiong (Delegación FIAC, (China); Timothy B Layden (Delegación FIAC, Inglaterra); Gaby Cardoso (Argentina). Comité Científico//scientific committee: Sean A Day, Joerg Jewanski, Anton Sidoroff Dorso, Danko Nikolic, Dina Riccò, Mª José de Córdoba, Helena Melero.

Author: OECD
Publisher: OECD Publishing
ISBN: 9264670971
Category :
Languages : en
Pages : 216

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Book Description
Literacy in the 21st century is about constructing and validating knowledge. Digital technologies have enabled the spread of all kinds of information, displacing traditional formats of usually more carefully curated information such as encyclopaedias and newspapers.