Author: Giampiero Nigro
Publisher: Firenze University Press
ISBN: 8855185640
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
The study of the textile sector has always been central to economic history: from reconstructions of the dynamic growth in the medieval wool industry, to the rise of silk and light and mixed fabrics in the modern era, to the driving role of cotton in the industrialisation process. Although the dynamics of textile manufacturing are closely linked to the transformations of fashion, economic history has long neglected its role as a factor in economic change, treating it primarily as a kind of exogenous catalyst. This book makes a decisive contribution to the understanding of a fundamental transformation, the consequences of which are projected into contemporary society, but which matured in pre-industrial times: the advent of fashion.
Author: Parreno, Jose Marti
Publisher: IGI Global
ISBN: 1466683430
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
Author: Rinaldo Rinaldi
Publisher: Springer
ISBN: 3319980386
Category : Technology & Engineering
Languages : en
Pages : 179
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Book Description
This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies. The contents are based on presentations delivered at IT4Fashion 2017, the 7th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, which was held in Florence, Italy, in April 2017, and at IT4Fashion 2018, the 8th edition of the same conference, which was held in Florence, Italy, in April 2018. This conference series represents a targeted response to the growing need for research that reports and debates supply chain business models and technologies applied to the fashion industry, with the aim of increasing knowledge in the area of product lifecycle management and supply chain management in that industry.
Author: Leanne Luce
Publisher: Apress
ISBN: 1484239318
Category : Computers
Languages : en
Pages : 225
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Book Description
Learn how Artificial Intelligence (AI) is being applied in the fashion industry. With an application focused approach, this book provides real-world examples, breaks down technical jargon for non-technical readers, and provides an educational resource for fashion professionals. The book investigates the ways in which AI is impacting every part of the fashion value chain starting with product discovery and working backwards to manufacturing. Artificial Intelligence for Fashion walks you through concepts, such as connected retail, data mining, and artificially intelligent robotics. Each chapter contains an example of how AI is being applied in the fashion industry illustrated by one major technological theme. There are no equations, algorithms, or code. The technological explanations are cumulative so you'll discover more information about the inner workings of artificial intelligence in practical stages as the book progresses. What You’ll Learn Gain a basic understanding of AI and how it is used in fashion Understand key terminology and concepts in AI Review the new competitive landscape of the fashion industry Conceptualize and develop new ways to apply AI within the workplaceWho This Book Is For Fashion industry professionals from designers, managers, department heads, and executives can use this book to learn about how AI is impacting roles in every department and profession.
Author: Orsola de Castro
Publisher: Penguin UK
ISBN: 0241461162
Category : Nature
Languages : en
Pages : 259
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Book Description
'It's important that everyone with an interest in fashion reads this book so we can live on a healthier planet' Arizona Muse 'The most timely book you'll read this year' India Knight * * * * * Running out of space for the clothes you can't stop buying? Curious about how you can make a difference to the environmental challenges our planet faces? Join Orsola's care revolution and learn to make the clothes you love, last longer. This book will equip you with a myriad of ways to mend, rewear and breathe new life into your wardrobe to achieve a more sustainable lifestyle. By teaching you to scrutinise your shopping habits and make sustainable purchases, she will inspire you to buy better, care more and reduce your carbon footprint by simply making your loved clothes last longer. Following Orsola's practical tips to lavish care and attention on the clothes you already own will not only have a positive environmental impact, but will be personally rewarding too: hand wash, steam and spot clean your clothes, air dry instead of tumble drying, or revive your clothes by sewing or crocheting. Fast fashion leaves behind a trail of human and environmental exploitation. Our wardrobes don't have to be the finish line; they can be a starting point. We can all care, repair and rewear. Do you accept the challenge? * * * * * 'An incredibly thoughtful, must-read guide' Kenya Hunt 'A must read for anyone who wants to understand the fashion industry as an outsider and wants direction as to where we go next' Aja Barber
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 488
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Book Description
Author: Paolo Perulli
Publisher: Routledge
ISBN: 1317037367
Category : Architecture
Languages : en
Pages : 259
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Book Description
Today, the increasing mobility of capital, people and information has changed the space relations of urban societies. Contractual relations have increased in every field of social life: in the economic field, but also in the political, and in creative and scientific areas. Contracts are not only legal frameworks or economic aggregates of individuals, but socially embedded forms. The concept of urban contract proposed in this book combines the theoretical body of economic-juridical literature on the contract with that of historical-anthropological and socio-spatial literature on the city. Through a diverse range of ten city case studies, The Urban Contract compares European, North-American and Asian Urban Contracts. It concludes with a theoretical proposal for understanding the deep dialectical nature of Contract Cities: their reciprocity and competition, their dual trend towards growth and decay, their cyclical nature as agents of change and disruption of the social forms of urbanity.
Author: Marco Pedroni
Publisher: Inter-Disciplinary.Net
ISBN: 9781848881655
Category : Clothing trade
Languages : en
Pages : 203
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Book Description
The book analyses fashion as a 'cultural industry' where production and consumption meet each other and explores processes and people whose work connects the two dimensions, making the materiality of clothes a doorway to join the immaterial horizons of fashion.
Author: Teresa Sádaba
Publisher: Springer Nature
ISBN: 3030813215
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Author: Paul B. Niell
Publisher: UNM Press
ISBN: 0826353770
Category : Art
Languages : en
Pages : 329
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Book Description
The promotion of classicism in the visual arts in late eighteenth and nineteenth-century Latin America and the need to “revive” buen gusto (good taste) are the themes of this collection of essays. The contributors provide new insights into neoclassicism and buen gusto as cultural, not just visual, phenomena in the late colonial and early national periods and promote new approaches to the study of Latin American art history and visual culture. The essays examine neoclassical visual culture from assorted perspectives. They consider how classicism was imposed, promoted, adapted, negotiated, and contested in myriad social, political, economic, cultural, and temporal situations. Case studies show such motivations as the desire to impose imperial authority, to fashion the nationalist self, and to form and maintain new social and cultural ideologies. The adaptation of classicism and buen gusto in the Americas was further shaped by local factors, including the realities of place and the influence of established visual and material traditions.
