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Author: Leticia Rodríguez Segura
Publisher: Editorial Manuscritos
ISBN: 849249705X
Category : Social Science
Languages : en
Pages : 197
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Book Description
La investigación es una de las actividades más gratificantes que existen para todas aquellas personas que se dedican a la educación en sus diferentes niveles, primero porque es un reto intelectual para el académico que decide enfrentarse a los procesos epistemológicos y metodológicos, lo cual no es fácil porque implica una solida formación en las formas de pensamiento que la humanidad ha desarrollado y en segundo lugar porque el investigador se encuentra en la disyuntiva de asumir una postura ante la realidad que se le presenta y tratar de explicarla para mejorarla. El presente libro se compone de una serie de ensayos de profesores-investigadores que nos cuentan sus experiencias de cómo desde la Universidad del Valle de México, Región Estado de México y Morelos, abordaron el difícil camino de hacer investigación y despertar la curiosidad científica en sus alumnos.
Author: Leticia Rodríguez Segura
Publisher: Editorial Manuscritos
ISBN: 849249705X
Category : Social Science
Languages : en
Pages : 197
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Book Description
La investigación es una de las actividades más gratificantes que existen para todas aquellas personas que se dedican a la educación en sus diferentes niveles, primero porque es un reto intelectual para el académico que decide enfrentarse a los procesos epistemológicos y metodológicos, lo cual no es fácil porque implica una solida formación en las formas de pensamiento que la humanidad ha desarrollado y en segundo lugar porque el investigador se encuentra en la disyuntiva de asumir una postura ante la realidad que se le presenta y tratar de explicarla para mejorarla. El presente libro se compone de una serie de ensayos de profesores-investigadores que nos cuentan sus experiencias de cómo desde la Universidad del Valle de México, Región Estado de México y Morelos, abordaron el difícil camino de hacer investigación y despertar la curiosidad científica en sus alumnos.
Author: Krishnamurthy Sriramesh
Publisher: Routledge
ISBN: 1135845549
Category : Business & Economics
Languages : en
Pages : 805
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Book Description
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
Author: Mark E. Fenn
Publisher: Springer Science & Business Media
ISBN: 038722520X
Category : Science
Languages : en
Pages : 412
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Book Description
At present, roughly half of the world's population lives in urban centers. There are now more than 20 cities with a population of over 10 million inhabitants, compared to less than 5 about 50 years ago. This tendency toward urbanization is expected to continue, particularly in the developing world. A consequence of this growing trend is that millions of people are being exposed to harmful levels of urban air pollutants caused mainly by emissions from motor vehicles and from industrial and domestic activities involving the combustion of fossil fuels. The driving force for the design and implementation of emission control strate gies aimed at improving air quality has been the protection of the health of the population in urban centers. There are, however, other consequences of the pres ence of air pollutants besides the direct effect on human health. Reduced visibil ity, damage to monuments and buildings, and many other such consequences indirectly affect our quality of life. Another set of consequences involves damage to ecological systems. In fact, the nature of "photochemical smog" was first uncovered in the 1950s in connection with observations of its harmful effects on crops and plants in the vicinity of Los Angeles.
Author:
Publisher: Comunicacion Científica
ISBN: 6079104067
Category : Business & Economics
Languages : en
Pages : 167
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Book Description
El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
Author: The Joint Academies Committee on the Mexico City Water Supply
Publisher: National Academies Press
ISBN: 0309587948
Category : Science
Languages : en
Pages : 255
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Book Description
This book addresses the technical, health, regulatory, and social aspects of ground water withdrawals, water use, and water quality in the metropolitan area of Mexico City, and makes recommendations to improve the balance of water supply, water demand, and water conservation. The study came about through a nongovernmental partnership between the U.S. National Academy of Sciences' National Research Council and the Mexican Academies of Science and Engineering. The book will contain a Spanish-language translation of the complete English text.
Author: Jeffrey R. Parsons
Publisher: U OF M MUSEUM ANTHRO ARCHAEOLOGY
ISBN: 0915703513
Category : Social Science
Languages : en
Pages : 358
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Book Description
In the 1980s, a few traditional saltmakers were still manufacturing several kinds of salt in the eastern Valley of Mexico. This in-depth study of the methodology of this dying craft includes a comparative study of pre-industrial saltmaking around the world and considers the implications of this knowledge for future archaeological research.
Author: Environmental Design Research Association. Conference
Publisher: Lulu.com
ISBN: 0939922347
Category : Architecture
Languages : en
Pages : 357
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Book Description
Author:
Publisher: CABI
ISBN: 085199539X
Category : Technology & Engineering
Languages : en
Pages : 553
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Book Description
Pines are the most economically important group of trees in the world, covering large parts of the Northern Hemisphere and also being of silvicultural significance in many countries in the Southern Hemisphere. This book is compiled from 65 datasheets on pine from the Forestry Compendium Global Module (published by CABI on CD-ROM). For each species, there is information on common names, taxonomy, botanical features, natural distribution, latitude range, climate, soil properties, silvicultural characteristics, pests, wood and non-wood products.
Author: Alejandro Casas
Publisher: Springer Nature
ISBN: 3030993574
Category : Science
Languages : en
Pages : 1581
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Book Description
Research in recent years has increasingly shifted away from purely academic research, and into applied aspects of the discipline, including climate change research, conservation, and sustainable development. It has by now widely been recognized that “traditional” knowledge is always in flux and adapting to a quickly changing environment. Trends of globalization, especially the globalization of plant markets, have greatly influenced how plant resources are managed nowadays. While ethnobotanical studies are now available from many regions of the world, no comprehensive encyclopedic series focusing on the worlds mountain regions is available in the market. Scholars in plant sciences worldwide will be interested in this website and its dynamic content. The field (and thus the market) of ethnobotany and ethnopharmacology has grown considerably in recent years. Student interest is on the rise, attendance at professional conferences has grown steadily, and the number of professionals calling themselves ethnobotanists has increased significantly (the various societies (Society for Economic Botany, International Society of Ethnopharmacology, Society of Ethnobiology, International Society for Ethnobiology, and many regional and national societies in the field currently have thousands of members). Growth has been most robust in BRIC countries. The objective of this new MRW on Ethnobotany of Mountain Regions is to take advantage of the increasing international interest and scholarship in the field of mountain research. We anticipate including the best and latest research on a full range of descriptive, methodological, theoretical, and applied research on the most important plants for each region. Each contribution will be scientifically rigorous and contribute to the overall field of study.
Author: Graeme Barker
Publisher: Routledge
ISBN: 1134582641
Category : Social Science
Languages : en
Pages : 457
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Book Description
Many dryland regions contain archaeological remains which suggest that there must have been intensive phases of settlement in what now seem to be dry and degraded environments. This book discusses successes and failures of past land use and settlement in drylands, and contributes to wider debates about desertification and the sustainability of dryland settlement.
