La imagen publicitaria en televisin / The advertising image on television PDF Download
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Author: Jos Saborit
Publisher: Catedra Ediciones
ISBN: 9788437630694
Category : Language Arts & Disciplines
Languages : es
Pages : 213
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Book Description
Author: Jos Saborit
Publisher: Catedra Ediciones
ISBN: 9788437630694
Category : Language Arts & Disciplines
Languages : es
Pages : 213
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Book Description
Author: Elsa Simões Lucas Freitas
Publisher: John Benjamins Publishing
ISBN: 9027290490
Category : Language Arts & Disciplines
Languages : en
Pages : 242
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Book Description
Taboos are much more than just a synonym of ‘forbidden’. Proof of the concept’s complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.
Author: María Isabel de Vicente-Yagüe Jara
Publisher: Frontiers Media SA
ISBN: 2832540953
Category : Science
Languages : en
Pages : 487
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Author: Stefan Lawrence
Publisher: Taylor & Francis
ISBN: 1040019854
Category : Social Science
Languages : en
Pages : 828
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Book Description
This is the first book to explore in breadth and in depth the complex intersections between sport, leisure, and social justice. This book examines the relations of power that produce social inequalities and considers how sport and leisure spaces can perpetuate those relations, or act as sites of resistance, and makes a powerful call for an activist scholarship in sport and leisure studies. Presenting original theoretical and empirical work by leading international researchers and practitioners in sport and leisure, this book addresses the central social issues that lie at the heart of critical social science – including racism, sexism, homophobia, transphobia, ableism, religious persecution, socio-economic deprivation, and the climate crisis – and asks how these issues are expressed or mediated in the context of sport and leisure practices. Covering an incredibly diverse range of topics and cases – including sex testing in sport; sport for refugees; pedagogical practices in physical education; community sport development; events and human rights; and athlete activism – this book also surveys the history of sport and social justice research, as well as outlining theoretical and methodological foundations for this field of enquiry. The Routledge Handbook of Sport, Leisure and Social Justice is an indispensable resource for any advanced student, researcher, policymaker, practitioner, or activist with an interest in the sociology, culture, politics, history, development, governance, media and marketing, and business and management of sport and leisure.
Author: Peter Simonson
Publisher: Routledge
ISBN: 0415892597
Category : History
Languages : en
Pages : 530
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Book Description
The Handbook of Communication History addresses central ideas, social practices, and media of communication as they have developed across time, cultures, and world geographical regions. It attends to both the varieties of communication in world history and the historical investigation of those forms in communication and media studies. The Handbook editors view communication as encompassing patterns, processes, and performances of social interaction, symbolic production, material exchange, institutional formation, social praxis, and discourse. As such, the history of communication cuts across social, cultural, intellectual, political, technological, institutional, and economic history. The volume examines the history of communication history; the history of ideas of communication; the history of communication media; and the history of the field of communication. Readers will explore the history of the object under consideration (relevant practices, media, and ideas), review its manifestations in different regions and cultures (comparative dimensions), and orient toward current thinking and historical research on the topic (current state of the field). As a whole, the volume gathers disparate strands of communication history into one volume, offering an accessible and panoramic view of the development of communication over time and geographical places, and providing a catalyst to further work in communication history.
Author: Mónica Viñarás Abad
Publisher: ESIC
ISBN: 8411701522
Category : Law
Languages : en
Pages : 204
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Book Description
Author: Routledge
Publisher: Psychology Press
ISBN: 9780415112727
Category : Foreign Language Study
Languages : en
Pages : 896
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Book Description
First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.
Author:
Publisher:
ISBN:
Category : Advertising photography
Languages : en
Pages : 448
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Book Description
Author: Dorothy Richmond
Publisher: McGraw Hill Professional
ISBN: 0071804129
Category : Foreign Language Study
Languages : en
Pages : 468
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Book Description
Go beyond ¿Cómo se dice? and add thousands of words to your Spanish vocabulary To communicate comfortably in Spanish, you need access to a variety of words that go beyond the basics, as well as a solid foundation in grammar. In Practice Makes Perfect: Spanish Vocabulary you get the tools you need to expand your lexicon and sharpen your speaking and writing skills. And how do you this? PRACTICE, PRACTICE, PRACTICE! Each chapter of this comprehensive book focuses on a theme, such as family or travel, so you can build your language skills in a systematic manner. As you lay the foundation for a burgeoning vocabulary, you will perfect your new words with plenty of exercises and gain the confidence you need to communicate well in Spanish. This new edition of Practice Makes Perfect: Spanish Vocabulary offers you: More than 240 exercises Concise grammatical explanations The latest vocabulary in such areas as technology, communications, and the media An answer key to gauge your comprehension WITH HELP FROM THIS BOOK, YOU CAN EASILY SPEAK OR WRITE IN SPANISH ABOUT: Different occupations and jobs * Spanish holidays and traditions * Food and drink * Politics and current events * Your social life * Your family and friends * Business and money * Your favorite entertainment venues * Your family's background . . . and much more
Author: Vijaya Venkataraman
Publisher: Sterling Publishers Pvt. Ltd
ISBN: 9788120721722
Category : Spanish language
Languages : en
Pages : 210
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Book Description
