Author: Cristina Fernández-Rovira
Publisher: CRC Press
ISBN: 1000626148
Category : Technology & Engineering
Languages : en
Pages : 210
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Book Description
Can behaviour on social media predict future purchase patterns? Can what we click on social media foresee which political party will we vote for? Can the information we share on our wall foretell the next series I might want to watch? Can the likes on Instagram and Facebook predict the time one will spend on digital platforms in the next hour? The answer is no longer science fiction. It points to the ability of mainstream social media platforms such as Facebook and Twitter to be able to deliver specialised advertising services to highly targeted audience segments controlled by the billions of devices that flood our daily lives. At the same time, it highlights a more relevant problem: can social media guide, suggest or impose a certain behaviour or thought? Everything seems to indicate that they can do it. Predictive Technology in Social Media comprises 10 essays that reflect on the power of the predictive technology of social media in culture, entertainment, marketing, economics and politics. It shows, from a humanistic and critical perspective, the predictive possibilities of social media platforms, as well as the risks this entails for cultural plurality, everyday consumption, the monopolistic concentration of the economy and attention, and democracy. The text is an invitation to think, as citizens, about the unbridled power we have ceded to digital platforms. A new voice to warn about the greatest concentration of communicative power ever seen in the history of humanity.
Author:
Publisher:
ISBN: 9788494742361
Category : Science
Languages : es
Pages :
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Book Description
Author: Matthew d'Ancona
Publisher: Random House
ISBN: 1473551927
Category : Political Science
Languages : en
Pages : 126
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Book Description
Welcome to the Post-Truth era— a time in which the art of the lie is shaking the very foundations of democracy and the world as we know it. The Brexit vote; Donald Trump’s victory; the rejection of climate change science; the vilification of immigrants; all have been based on the power to evoke feelings and not facts. So what does it all mean and how can we champion truth in in a time of lies and ‘alternative facts’? In this eye-opening and timely book, Post-Truth is distinguished from a long tradition of political lies, exaggeration and spin. What is new is not the mendacity of politicians but the public’s response to it and the ability of new technologies and social media to manipulate, polarise and entrench opinion. Where trust has evaporated, conspiracy theories thrive, the authority of the media wilt and emotions matter more than facts . Now, one of the UK’s most respected political journalists, Matthew d’Ancona investigates how we got here, why quiet resignation is not an option and how we can and must fight back.
Author: Jorge Garza Ulloa
Publisher: Academic Press
ISBN: 0128125950
Category : Technology & Engineering
Languages : en
Pages : 664
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Book Description
Applied Biomechatronics Using Mathematical Models provides an appropriate methodology to detect and measure diseases and injuries relating to human kinematics and kinetics. It features mathematical models that, when applied to engineering principles and techniques in the medical field, can be used in assistive devices that work with bodily signals. The use of data in the kinematics and kinetics analysis of the human body, including musculoskeletal kinetics and joints and their relationship to the central nervous system (CNS) is covered, helping users understand how the complex network of symbiotic systems in the skeletal and muscular system work together to allow movement controlled by the CNS. With the use of appropriate electronic sensors at specific areas connected to bio-instruments, we can obtain enough information to create a mathematical model for assistive devices by analyzing the kinematics and kinetics of the human body. The mathematical models developed in this book can provide more effective devices for use in aiding and improving the function of the body in relation to a variety of injuries and diseases. - Focuses on the mathematical modeling of human kinematics and kinetics - Teaches users how to obtain faster results with these mathematical models - Includes a companion website with additional content that presents MATLAB examples
Author:
Publisher:
ISBN: 9786070251757
Category :
Languages : es
Pages : 255
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Book Description
Author: Alex Moore
Publisher: Routledge
ISBN: 9780750710008
Category : Education
Languages : en
Pages : 192
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Book Description
Teaching and Learning: Pedagogy, Curriculum and Culture is designed to share important theory with readers in an accessible but sophisticated way. It offers an overview of the key issues and dominant theories of teaching and learning as they impact upon the practice of education professionals in the classroom. This second edition has been updated to take account of significant changes in the field; young people's use of digital technologies, the increasing involvement of world of business in state education, and ongoing high-profile debates about assessment, to name but a few. It examines the global move from traditional subject-and-knowledge based curricula towards skills and problem-solving and discusses how the emphasis on education for citizenship has forced us to reconsider the social functions of education. Central topics also covered include: an assessment of the most influential theorists of learning and teaching the ways in which public educational policy impinges on local practice the nature and role of language and culture in formal educational settings an assessment of different models of 'good teaching' alternative models of curriculum and pedagogy. With questions, points for consideration and ideas for further reading and research throughout, this book delivers discussion and analysis designed to support understanding of classroom interactions and to contribute to improved practice. It will be essential reading for all student teachers, those engaged in professional development, and Education Studies students.
Author: Jorge Garza Ulloa
Publisher: Elsevier
ISBN: 0128207183
Category : Science
Languages : en
Pages : 704
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Book Description
Applied Biomedical Engineering Using Artificial Intelligence and Cognitive Models focuses on the relationship between three different multidisciplinary branches of engineering: Biomedical Engineering, Cognitive Science and Computer Science through Artificial Intelligence models. These models will be used to study how the nervous system and musculoskeletal system obey movement orders from the brain, as well as the mental processes of the information during cognition when injuries and neurologic diseases are present in the human body. The interaction between these three areas are studied in this book with the objective of obtaining AI models on injuries and neurologic diseases of the human body, studying diseases of the brain, spine and the nerves that connect them with the musculoskeletal system. There are more than 600 diseases of the nervous system, including brain tumors, epilepsy, Parkinson's disease, stroke, and many others. These diseases affect the human cognitive system that sends orders from the central nervous system (CNS) through the peripheral nervous systems (PNS) to do tasks using the musculoskeletal system. These actions can be detected by many Bioinstruments (Biomedical Instruments) and cognitive device data, allowing us to apply AI using Machine Learning-Deep Learning-Cognitive Computing models through algorithms to analyze, detect, classify, and forecast the process of various illnesses, diseases, and injuries of the human body. Applied Biomedical Engineering Using Artificial Intelligence and Cognitive Models provides readers with the study of injuries, illness, and neurological diseases of the human body through Artificial Intelligence using Machine Learning (ML), Deep Learning (DL) and Cognitive Computing (CC) models based on algorithms developed with MATLAB® and IBM Watson®. Provides an introduction to Cognitive science, cognitive computing and human cognitive relation to help in the solution of AI Biomedical engineering problems Explain different Artificial Intelligence (AI) including evolutionary algorithms to emulate natural evolution, reinforced learning, Artificial Neural Network (ANN) type and cognitive learning and to obtain many AI models for Biomedical Engineering problems Includes coverage of the evolution Artificial Intelligence through Machine Learning (ML), Deep Learning (DL), Cognitive Computing (CC) using MATLAB® as a programming language with many add-on MATLAB® toolboxes, and AI based commercial products cloud services as: IBM (Cognitive Computing, IBM Watson®, IBM Watson Studio®, IBM Watson Studio Visual Recognition®), and others Provides the necessary tools to accelerate obtaining results for the analysis of injuries, illness, and neurologic diseases that can be detected through the static, kinetics and kinematics, and natural body language data and medical imaging techniques applying AI using ML-DL-CC algorithms with the objective of obtaining appropriate conclusions to create solutions that improve the quality of life of patients
Author: E. Valsami-Jones
Publisher: IWA Publishing
ISBN: 1843390019
Category : Science
Languages : en
Pages : 681
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Book Description
Phosphorus in Environmental Technology: Principles and Applications, provides a definitive and detailed presentation of state-of-the-art knowledge on the environmental behaviour of phosphorus and its applications to the treatment of waters and soils. Special attention is given to phosphorus removal for recovery technologies, a concept that has emerged over the past 5-6 years. The book features an all-encompassing approach: the fundamental science of phosphorus (chemistry, geochemistry, mineralogy, biology), key aspects of its environmental behaviour and mobility, industrial applications (treatment, removal, recovery) and the principles behind such applications, novel biotechnologies and, importantly, it also addresses socio-economic issues which often influence implementation and the ultimate success of any new technology. A detailed subject index helps the reader to find their way through the different scientific and technological aspects covered, making it an invaluable reference work for students, professionals and consultants dealing with phosphorus-related environmental technologies. State-of-the-art knowledge on the behaviour of phosphorus and its applications to environmental science and technology. Covers all aspects of phosphorus in the environment, engineered and biological systems; an interdisciplinary text.
Author: Cynthia Cockburn
Publisher: SAGE Publications Limited
ISBN:
Category : Social Science
Languages : en
Pages : 208
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Book Description
"The authors follow the microwave's life trajectory from the design office to the factory and thence to the shops and household. Examining the different jobs women and men do, the different kinds of knowlege they contribute and the unequal importance they are ascribe in the evloution of the microwave, this book shows how technology relations continue to disadvantage women"--Back cover.
Author: Sadie Plant
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 334
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Book Description
Plant presents an intelligent, provocative and accessible investigation of the intersection between women, feminism, machines and, in particular, information technology. She argues that the telecoms revolution is also a sexual revolution.
