Marketing PDF Download
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Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
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Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
Get Book Here
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Steven E. Alford
Publisher: Reaktion Books
ISBN: 1861894759
Category : Transportation
Languages : en
Pages : 244
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Book Description
Easy Rider. Motocross Grand Prix. James Dean in Rebel Without a Cause. The motorcycle is a global icon of untamed freedom, symbolizing a daring and reckless lifestyle of adventure. Yet there are few books that chronicle how and when this legendary vehicle roared down the open road. Motorcycle explores the roots of the rebel’s ultimate ride. After early incarnations as a nineteenth-century steam-powered bicycle and multi-wheeled vehicles, the modern motorcycle came into its own as a cheap, mobile military asset during World War I. From there, it rapidly spread through modern culture as a symbol of rebellion and subversive power, and Motorcycle tracks the symbolic role that the bike has played in literature, art, and film. The authors also investigate the international subcultures that revolve around the motorcycle and scooter. They chart the emergence of American biker culture in the 1950s, when decommissioned fighter pilots sought new ways to satiate their desire for thrill and danger, and explore how the motorcycle came to represent the untamed nonconformity of the American West. In contrast, smaller scooters such as the Vespa and moped became the utilitarian vehicle of choice in space-starved metropolises across Europe and Asia. Ultimately, the authors argue, the motorbike is the exemplary Modernist object, dependent on the perfect balance of man and machine. An unprecedented and wholly engrossing account, Motorcycle is an essential reading for the Harley-Davidson roadhog, bike collector, or anyone who’s felt the power of the unmistakable king of the road.
Author: Alan S. Davis
Publisher: ASDavis Media Group
ISBN: 9780966635270
Category : Travel
Languages : en
Pages : 260
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Book Description
The predecessor to Pulse Guides' popular, ground-breaking Night+Day series, Fun Seeker's guides lead fun-loving, adventure-seeking travelers to the best hotels, restaurants, attractions, and nightlife around the world. Inside every Fun Seeker's guide is the best of the best: "The Perfect City," listing the best of the best in 33 categories, complete with insider tips, along with "The Perfect Plan," spotlighting three-day itineraries and detailed recommendations for all there is to do, that will keep travelers on their toes from morning until night.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 84
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Book Description
American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
Author: Dave Nichols
Publisher: Motorbooks International
ISBN: 9780760338292
Category : Transportation
Languages : en
Pages : 294
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Book Description
One Percenter: The Legend of the Outlaw Biker illuminates the origins of the rebel mentality in America, from the annals of human history all the way to today's motorcycle clubs.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 80
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Book Description
American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
Author:
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ISBN:
Category : Advertising
Languages : en
Pages : 674
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Book Description
Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 78
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Book Description
American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
Author: Mike Seate
Publisher:
ISBN: 9781610590587
Category : Mechanics (Persons)
Languages : en
Pages : 202
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Book Description
On the surface, with his collection of skulls, pet sharks, pit bulls and tattoos, Jesse James is the consummate motorcycle outlaw. Some of this comes naturally - after all, his great-great-grandfather was the famous outlaw's cousin. But this image is only a small part of Jesse James' persona. There's also his passion as an artisan and his success at custom building bikes (chronicled in Discover Channels video productions Motorcycle Mania and Motorcycle Mania 2). Now Jesse puts his talents to good use as the master builder in the popular new Discovery Channel series Monster Garage.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 124
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Book Description
American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
