Key Behavioral Effects of the Mass Media

Key Behavioral Effects of the Mass Media PDF Author: Roger Haney
Publisher: Cambridge Scholars Publishing
ISBN: 1036403637
Category : Social Science
Languages : en
Pages : 433

Get Book Here

Book Description
This text provides empirical research on some of the most controversial media issues of our times. The first chapter investigates such issues as the effects of viewing erotica. How are users affected? Are rapists users, and are they affected? Are there therapeutic effects of viewing erotica? The second chapter covers how violent depictions affect violence in society. What are the findings of various government commissions and other research on depictions of media violence? The third chapter presents theories on causes and prevention of violence. Are viewers desensitized to violence in society? Does long-term viewing affect more aggressive behavior? Are there ways to mitigate the effects of viewing violence? The final chapter covers how political content affects voters. How are receivers socialized politically? What is the hereditary vote? What knowledge is gained from political content? What are the effects of political debates? What is the nature and effect of bias in the media? What role does Internet content play?

Key Behavioral Effects of the Mass Media

Key Behavioral Effects of the Mass Media PDF Author: Roger Haney
Publisher: Cambridge Scholars Publishing
ISBN: 1036403637
Category : Social Science
Languages : en
Pages : 433

Get Book Here

Book Description
This text provides empirical research on some of the most controversial media issues of our times. The first chapter investigates such issues as the effects of viewing erotica. How are users affected? Are rapists users, and are they affected? Are there therapeutic effects of viewing erotica? The second chapter covers how violent depictions affect violence in society. What are the findings of various government commissions and other research on depictions of media violence? The third chapter presents theories on causes and prevention of violence. Are viewers desensitized to violence in society? Does long-term viewing affect more aggressive behavior? Are there ways to mitigate the effects of viewing violence? The final chapter covers how political content affects voters. How are receivers socialized politically? What is the hereditary vote? What knowledge is gained from political content? What are the effects of political debates? What is the nature and effect of bias in the media? What role does Internet content play?

Media Effects

Media Effects PDF Author: W. James Potter
Publisher: SAGE
ISBN: 1412964695
Category : Language Arts & Disciplines
Languages : en
Pages : 401

Get Book Here

Book Description
"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.

Media Effects and Society

Media Effects and Society PDF Author: Elizabeth M. Perse
Publisher: Routledge
ISBN: 1136992367
Category : History
Languages : en
Pages : 341

Get Book Here

Book Description
Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.

Setting the Agenda

Setting the Agenda PDF Author: Maxwell McCombs
Publisher: John Wiley & Sons
ISBN: 0745637132
Category : Social Science
Languages : en
Pages : 281

Get Book Here

Book Description
Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.

Media Logic

Media Logic PDF Author: David L. Altheide
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 268

Get Book Here

Book Description
Analyzes such social institutions as politics, religion, and sport as they are presented and transformed by the media to affect our shared stock of knowledge. Altheide and Snow move beyond a consideration of the reasons for the picture given by media of these institutions and the ways in which media has impact, to a more pervasive view of our culture as shaped by the media that are a part of it. 'Altheide and Snow do successfully show how a common media logic has gripped such apparently different areas as spectator politics, sport and religion. They do show how all other media tend to conform to a dominant television format.' -- The Media Reporter, Spring 1980

Marketing Innovation Strategies and Consumer Behavior

Marketing Innovation Strategies and Consumer Behavior PDF Author: Barbosa, Belem
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 490

Get Book Here

Book Description
In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.

Television and Behavior: Technical reviews

Television and Behavior: Technical reviews PDF Author:
Publisher:
ISBN:
Category : Child development
Languages : en
Pages : 372

Get Book Here

Book Description
Abstract: A comprehensive report summarizes the past 10 years of research activities and findings concerning the effects of television viewing on child behavior and development. Approximately 90% of all research publications on this topic appeared during this period, representing over 2500 titles. The report is presented in 2 volumes, a summary report and technical reviews. The technical reviews comprise overall, comprehensive, and critical syntheses of the scientific literature on specific topic areas, developed by 24 researchers in this area. The topic areas address such issues as cognitive and emotional aspects of television viewing; television's influences on physical and mental health; television as it relates to socialization and viewer's conceptions of social reality; and television as an American institution. The overall orientation of the report is toward research and public health issues.

Substance and Behavioral Addictions

Substance and Behavioral Addictions PDF Author: Steve Sussman
Publisher: Cambridge University Press
ISBN: 1107100356
Category : Medical
Languages : en
Pages : 419

Get Book Here

Book Description
This book presents the etiology, assessment, prevention and cessation of eleven focal addictions within an appetitive motivation framework of addiction. It is intended for upper-level undergraduates and graduate students, practitioners, and researchers who want an introduction to cutting edge research and practice in the addictions field.

Effective Dissemination of Health and Clinical Information to Consumers

Effective Dissemination of Health and Clinical Information to Consumers PDF Author:
Publisher:
ISBN:
Category : Health & Fitness
Languages : en
Pages : 104

Get Book Here

Book Description


Communication Yearbook 35

Communication Yearbook 35 PDF Author: Charles T. Salmon
Publisher: Routledge
ISBN: 1136705252
Category : Language Arts & Disciplines
Languages : en
Pages : 597

Get Book Here

Book Description
Communication Yearbook 34 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Charles T. Salmon presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association. The volume is organized into three sections, pertaining to interdisciplinary theory, normative ideals and political realities, and communication and societies in transition. Internationally renowned scholars serve as respondents for the three sections. With a blend of chapters emphasizing timely public policy concerns and enduring theoretical questions, this volume will be valuable to scholars throughout the discipline of communication studies.