Key Account Manager's Pocketbook PDF Download
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Author: Roger E. Jones
Publisher: Management Pocketbooks
ISBN: 1908284323
Category : Business & Economics
Languages : en
Pages : 115
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Book Description
The new, 2nd edition of the Key Account Manager's Pocketbook gives practical advice on how to keep and develop important customers, thereby maximising ongoing revenue streams, reducing sales costs, improving investment planning and increasing market knowledge. It opens by describing the key account manager's role and then goes on to describe how to rise up the so-called customer perception ladder, moving from a simple commodity supplier to developing a solid, long-term business partnership with your key customers. The author next explains how to develop the 'key account development plan', how to increase your influence with the decision-maker in your key account (relationship management) and how to win new business. The final chapter runs through the essential steps of key account handling. There are short exercises throughout which, if carried out, will help to reinforce the key learning points.
Author: Roger E. Jones
Publisher: Management Pocketbooks
ISBN: 1908284323
Category : Business & Economics
Languages : en
Pages : 115
Get Book Here
Book Description
The new, 2nd edition of the Key Account Manager's Pocketbook gives practical advice on how to keep and develop important customers, thereby maximising ongoing revenue streams, reducing sales costs, improving investment planning and increasing market knowledge. It opens by describing the key account manager's role and then goes on to describe how to rise up the so-called customer perception ladder, moving from a simple commodity supplier to developing a solid, long-term business partnership with your key customers. The author next explains how to develop the 'key account development plan', how to increase your influence with the decision-maker in your key account (relationship management) and how to win new business. The final chapter runs through the essential steps of key account handling. There are short exercises throughout which, if carried out, will help to reinforce the key learning points.
Author: John Townsend
Publisher: Management Pocketbooks
ISBN: 1908284366
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
The Manager's Pocketbook is aimed at team leaders, supervisors and people managers of all levels. The 5th edition of this popular title in the Pocketbook Series will be published in March 2014. Using the acronym POLCA, the pocketbook teaches the five essential management skills: 'P' for 'planning'; 'O' for 'organising'; 'L' for 'leading'; 'C' for 'coaching/correcting'; and, 'A' for 'achieving'. There is a separate chapter on each of these five skills, preceded by an overview of the manager's role. The Manager's Pocketbook is extensively illustrated and concisely presented, reflecting the lively, right-brained approach that author John Townsend has developed throughout his long career in helping managers excel and deal with the many challenges they face.
Author: Ian Fleming
Publisher: Management Pocketbooks
ISBN: 1906610770
Category : Business & Economics
Languages : en
Pages : 112
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Book Description
Over 25,000 copies sold! Fully revised and updated, the new, 3rd edition of People Manager’s Pocketbook is out now. It’s full of practical techniques for dealing with all sorts of tricky situations, such as: You’re managing someone fifteen years older than you with different ideas about how things should be done;You find out one of your team is moaning about you on social media;You are asked to implement a policy you strongly disagree with;You have to give someone bad news.
Author: Patrick Forsyth
Publisher: Management Pocketbooks
ISBN: 190707743X
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
Key techniques to help maximise the effectiveness of your next sales meeting. The Sales Excellence Pocketbook explains how to make the right initial impression, how to discover customer needs, how to present the best possible case and, crucially, how to close successfully. Also gives tips and techniques on how to prepare for the sales meeting and how to follow-up effectively. The Journal of International Selling and Sales Management said of the book: 'A very practical guide to adapting the sales approach to specific customer needs. This Pocketbook could be regularly used with advantage by anyone engaged in selling'.
Author: Sean McManus
Publisher: Management Pocketbooks
ISBN: 1908284420
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
The Interviewer's Pocketbook has had a major overhaul in this new third edition and now focuses exclusively on the recruitment interview. The opening chapters look in detail at the necessary skills for conducting an interview: questioning techniques, listening skills and interpretation of body language. Types of question are explored, with ways in which to use them, as well as questions to avoid asking, while a helpful example interview shows the techniques in action. Later chapters cover preparing for and conducting the interview, including looking at job descriptions and specifications, preparing evidence questions, and evaluation of candidates.
Author: Stella Collins
Publisher: Pocketbooks
ISBN: 1906610800
Category : Business & Economics
Languages : en
Pages : 113
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Book Description
Engaging your audience and holding their attention is the principal focus of the Webinars Pocketbook. It will show you how to design, set-up and deliver internet-based meetings, presentations and training workshops that harness technology for maximum impact and effectiveness. The pocketbook begins by describing the different webinar tools available – such as web cams, polls, messaging windows, whiteboards and breakout rooms – and how and when they can be employed to your advantage. It then goes on to explain how you need to adapt your communication style and method of delivery to suit the virtual environment, including making good use of attractive visuals to support your message. An explanation of how to gain participant buy-in, several case studies, a troubleshooting section (problems and solutions) and the authors’ top 21 tips for successful webinars end the pocketbook on a practical note. Virtually the best advice there is!
Author: Patrick Forsyth
Publisher: Pocketbooks
ISBN: 190707872X
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
The Meetings Pocketbook reveals all the do's and don't's needed to make meetings successful. Updated and now in its 3rd edition, this popular pocketbook covers advance preparation, chairing, controlling discussions, effective participation and use of minutes. Essential reading for both organisers and participants. 'Don't arrange or attend another meeting without reading it', recommended one reader. A 'straightforward reminder of the rules' said another.
Author: John Townsend
Publisher: Management Pocketbooks
ISBN: 1908284315
Category : Self-Help
Languages : en
Pages : 130
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Book Description
The Trainer's Pocketbook - the title that launched Management Pocketbooks and with worldwide sales approaching 100,000 copies! - has been fully updated and is now available in its 11th edition. This best-seller takes a succinct, practical approach to all aspects of structuring and delivering a training course or workshop. It covers learning theory, learning environment, techniques for opening and closing the session, the right equipment and how to use it, preparation, delivery and group activities. Author John Townsend writes: "This new edition has been totally revised in light of the advances in training technology, especially in the audio-visual field, but retains all the still-valid classics that have made it a favourite with trainers all over the world for so many years. And in comes lots of fun interactive stuff you can do on the web in front of the class - dreams come true for veteran trainers like me!" "As always, this new edition of the Trainer's Pocketbook is a must-have resource for any traner. The new additions are insightful and complete an already indispensable guide to training practice. I love it!" Fabbio Grassi, Executtive Learning Director, IMI, Ireland
Author: Janine Waldman
Publisher: Pocketbooks
ISBN: 1908284528
Category : Self-Help
Languages : en
Pages : 116
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Book Description
Resilience is about an individual's readiness to meet the world in a resourceful state. It means being equipped to deal calmly and confidently with challenging circumstances while being able to bounce back or recover quickly from setbacks. With improved resilience comes less stress, less stress-related illness and, ultimately, better performance – and that's good news, not just for the person concerned but for the organisation as a whole. The Resilience Pocketbook is packed with coping strategies, tools and tips to show people how to draw out, strengthen and put into practice their inbuilt resources. It includes a questionnaire to identify strengths and weaknesses, and there is a section on building resilience within teams – invaluable advice for team leaders, HR/OD practitioners and trainers.
Author: Richard Boardman
Publisher: Management Pocketbooks
ISBN: 1908284382
Category : Self-Help
Languages : en
Pages : 131
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Book Description
Early intervention in a dispute, before the disagreement escalates, is often the most effective form of mediation. Consequently, the line manager or supervisor responsible for those individuals at loggerheads is frequently the best person to spot a growing problem and then to intervene. The Mediation Pocketbook will help such managers to understand what creates and sustains conflict and describes a step-by-step approach for dealing with it. The book sets out the skills that are required and what tools and techniques are available and how they can be deployed to achieve positive outcomes. The ideas and methods featured will also be helpful to HR specialists and those people with training in the subject, for when a problem demands formal mediation procedures. Individuals facing conflict and the need to persuade others to see their point of view will also benefit from the practical advice. Conflict in the workplace causes dissatisfaction and demotivation which in turn leads to greater absenteeism and affects performance. Resolving disputes constructively, rather than simply persuading people to 'agree to differ', will impact positively throughout the organisation.
