Cases in Advertising Management PDF Download
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Author: Kelley
Publisher: M.E. Sharpe
ISBN: 0765628767
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Author: Kelley
Publisher: M.E. Sharpe
ISBN: 0765628767
Category : Business & Economics
Languages : en
Pages : 146
Get Book Here
Book Description
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Author: Nicole Ferdinand
Publisher: SAGE Publications
ISBN: 0857022415
Category : Travel
Languages : en
Pages : 377
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Book Description
Written by a team of high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management. Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship and globalization, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across the UK, Europe, Asia, Australia and the Middle East.
Author: dokuzdiyebiri
Publisher: dokuzdiyebiri
ISBN:
Category : Fiction
Languages : en
Pages : 52
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Book Description
The book that all phenomena secretly read.. This book will be your best guide to popularity and phenomenon on TikTok. Thanks to this book, you can be sure that you will break all your stereotypes. Maybe you can chart your path to becoming a phenomenon, which you haven't been able to achieve for years, in the best way possible with this book. Happy passengers.!!
Author: United States. Congress Senate
Publisher:
ISBN:
Category :
Languages : en
Pages : 2950
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Book Description
Author:
Publisher:
ISBN:
Category : Land titles
Languages : en
Pages : 988
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Book Description
Author: Lana Shabdeen
Publisher: Lana Shabdeen
ISBN:
Category : Self-Help
Languages : en
Pages : 205
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Book Description
How to Live Your Best Life and Age with Grace and Wisdom
Author: Victoria Phillips
Publisher: Marcelo Marins Rodrigues
ISBN:
Category : Design
Languages : en
Pages : 155
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Book Description
Embark on an artistic journey with "Illustration Trends 2024," your definitive guide to the cutting-edge world of graphic illustration. This comprehensive volume explores every facet of contemporary illustration, providing invaluable insights into the latest digital, 3D, and vintage styles. Discover the technological advancements and creative techniques that are transforming the industry, from dynamic digital illustrations to immersive 3D creations. Dive into the nostalgia-infused revival of vintage styles and learn how to incorporate them seamlessly into modern designs. Unleash your imagination with geometric shapes and minimalism, creating bold and impactful visuals that convey powerful messages. Master the art of character design and create memorable and engaging characters that captivate audiences. Explore the captivating world of color palettes and discover how to use them to evoke specific emotions and convey messages with impact. Delve into the various illustration styles, from realism to abstract, and discover how to choose the perfect style for your project. Animate your illustrations and bring them to life, using techniques and tools that make storytelling more engaging and compelling. Explore the role of illustration in branding, social media marketing, editorial design, and beyond, and learn how to create impactful visuals that connect with audiences on every platform. With in-depth explorations of illustration techniques, tips for improving your skills, and an overview of the latest software, "Illustration Trends 2024" empowers you with the knowledge and resources to excel in this dynamic field. Stay ahead of the curve and embrace the future of illustration, from innovative trends to emerging technologies. This essential guide inspires, educates, and equips illustrators of all levels to push boundaries, explore new frontiers, and create truly captivating works of art.
Author: Tommie Lee Brooks Jr.
Publisher: Strategic Book Publishing Rights Agency
ISBN: 1634102460
Category : Self-Help
Languages : en
Pages : 101
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Book Description
Think it, Write it, Speak it, Do it, Repeat! presents a powerful collection of motivational quotes and reflections designed to inspire personal growth, cultivate a positive mindset, and empower readers to achieve their full potential. Musician Tommie Lee Brooks Jr. expresses gratitude to those who influenced and supported his life’s journey. His theme of “intentionality” emphasizes the importance of thinking, writing, speaking, and doing with purpose. His core message recognizes the power of intentional actions in shaping our lives. His thought-provoking quotes offer a journey of self-discovery, resilience, and continuous life improvement. The quotes explore such themes as perseverance, resilience, creativity, leadership, and the transformative power of self-belief. The author draws from personal experiences and universal truths to demonstrate how these principles can be applied to overcome challenges, achieve goals, and build meaningful connections. It also highlights the importance of self-reflection. The book requests a powerful call to action, urging readers to apply the wisdom gained to their own lives. This is not just a collection of quotes, but a guide to living a life of intention, growth, and fulfillment.
Author: Diane Lake
Publisher: CRC Press
ISBN: 1317232941
Category : Art
Languages : en
Pages : 198
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Book Description
The Screenwriter’s Path takes a comprehensive approach to learning how to write a screenplay—allowing the writer to use it as both a reference and a guide in constructing a script. A tenured professor of screenwriting at Emerson College in Boston, author Diane Lake has 20 years' experience writing screenplays for major studios and was a co-writer of the Academy-award winning film Frida. The book sets out a unique approach to story structure and characterization that takes writers, step by step, to a completed screenplay, and it is full of practical advice on what to do with the finished script to get it seen by the right people. By demystifying the process of writing a screenplay, Lake empowers any writer to bring their vision to the screen.
Author: Milton Jacobs
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 60
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Book Description
