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Author: Rajat Grover
Publisher: Rajat Grover
ISBN: 9353511097
Category : Business & Economics
Languages : en
Pages : 167
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Book Description
Just Digital: Key to Digital Success by Rajat Grover In the digital age, marketing is no longer about who shouts the loudest but who speaks most directly to the consumer's heart and mind. In this comprehensive guide, "Just Digital" by Rajat Grover, you are invited to explore the multifaceted world of digital marketing as it transforms consumer perceptions and drives the digital economy. Spanning over 30 chapters, this book delves into the essentials of digital marketing—from understanding its basic concepts to mastering advanced strategies. It offers insights into the significant impact of digital marketing on consumer perception and details the rise of online advertising. Discover how search marketing tools are not just about visibility but about engaging effectively with your audience. Each chapter presents practical tips and strategies for optimizing your digital marketing efforts, whether through SEO, internet marketing, affiliate marketing, or the powerful platforms of YouTube and social media. Learn the nuances of e-commerce and how it intertwines with internet marketing, and gain actionable advice on leveraging blogging for outreach. For entrepreneurs and small business owners, there are dedicated sections on harnessing digital marketing to foster growth and enhance online exposure. Additionally, the book doesn't shy away from the monetary aspects of digital marketing; it provides clear pathways to monetizing your presence on platforms like YouTube, Facebook, and Google. The final chapters look forward to the future of digital marketing and offer a roadmap for getting started with YouTube marketing, including how to craft effective strategies and use keywords for success. Whether you're a budding marketer, a seasoned entrepreneur, or a business student, "Just Digital" by Rajat Grover is your key to unlocking the potential of digital marketing. Transform your understanding and practice of digital marketing with this essential read!
Author: Rajat Grover
Publisher: Rajat Grover
ISBN: 9353511097
Category : Business & Economics
Languages : en
Pages : 167
Get Book Here
Book Description
Just Digital: Key to Digital Success by Rajat Grover In the digital age, marketing is no longer about who shouts the loudest but who speaks most directly to the consumer's heart and mind. In this comprehensive guide, "Just Digital" by Rajat Grover, you are invited to explore the multifaceted world of digital marketing as it transforms consumer perceptions and drives the digital economy. Spanning over 30 chapters, this book delves into the essentials of digital marketing—from understanding its basic concepts to mastering advanced strategies. It offers insights into the significant impact of digital marketing on consumer perception and details the rise of online advertising. Discover how search marketing tools are not just about visibility but about engaging effectively with your audience. Each chapter presents practical tips and strategies for optimizing your digital marketing efforts, whether through SEO, internet marketing, affiliate marketing, or the powerful platforms of YouTube and social media. Learn the nuances of e-commerce and how it intertwines with internet marketing, and gain actionable advice on leveraging blogging for outreach. For entrepreneurs and small business owners, there are dedicated sections on harnessing digital marketing to foster growth and enhance online exposure. Additionally, the book doesn't shy away from the monetary aspects of digital marketing; it provides clear pathways to monetizing your presence on platforms like YouTube, Facebook, and Google. The final chapters look forward to the future of digital marketing and offer a roadmap for getting started with YouTube marketing, including how to craft effective strategies and use keywords for success. Whether you're a budding marketer, a seasoned entrepreneur, or a business student, "Just Digital" by Rajat Grover is your key to unlocking the potential of digital marketing. Transform your understanding and practice of digital marketing with this essential read!
Author: OECD
Publisher: OECD Publishing
ISBN: 9264856862
Category :
Languages : en
Pages : 503
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Book Description
Digital transformation is revolutionising economies and societies with rapid technological advances in AI, robotics and the Internet of Things. Low and middle-income countries are struggling to gain a foothold in the global digital economy in the face of limited digital capacity, skills, and fragmented global and regional rules.
Author: Maryanne Wolf
Publisher: HarperCollins
ISBN: 0062388797
Category : Science
Languages : en
Pages : 233
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Book Description
The author of the acclaimed Proust and the Squid follows up with a lively, ambitious, and deeply informative book that considers the future of the reading brain and our capacity for critical thinking, empathy, and reflection as we become increasingly dependent on digital technologies. A decade ago, Maryanne Wolf’s Proust and the Squid revealed what we know about how the brain learns to read and how reading changes the way we think and feel. Since then, the ways we process written language have changed dramatically with many concerned about both their own changes and that of children. New research on the reading brain chronicles these changes in the brains of children and adults as they learn to read while immersed in a digitally dominated medium. Drawing deeply on this research, this book comprises a series of letters Wolf writes to us—her beloved readers—to describe her concerns and her hopes about what is happening to the reading brain as it unavoidably changes to adapt to digital mediums. Wolf raises difficult questions, including: Will children learn to incorporate the full range of "deep reading" processes that are at the core of the expert reading brain? Will the mix of a seemingly infinite set of distractions for children’s attention and their quick access to immediate, voluminous information alter their ability to think for themselves? With information at their fingertips, will the next generation learn to build their own storehouse of knowledge, which could impede the ability to make analogies and draw inferences from what they know? Will all these influences change the formation in children and the use in adults of "slower" cognitive processes like critical thinking, personal reflection, imagination, and empathy that comprise deep reading and that influence both how we think and how we live our lives? How can we preserve deep reading processes in future iterations of the reading brain? Concerns about attention span, critical reasoning, and over-reliance on technology are never just about children—Wolf herself has found that, though she is a reading expert, her ability to read deeply has been impacted as she has become increasingly dependent on screens. Wolf draws on neuroscience, literature, education, and philosophy and blends historical, literary, and scientific facts with down-to-earth examples and warm anecdotes to illuminate complex ideas that culminate in a proposal for a biliterate reading brain. Provocative and intriguing, Reader, Come Home is a roadmap that provides a cautionary but hopeful perspective on the impact of technology on our brains and our most essential intellectual capacities—and what this could mean for our future.
Author: Christian Fuchs
Publisher: Taylor & Francis
ISBN: 1000641376
Category : Social Science
Languages : en
Pages : 263
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Book Description
This fifth volume in Christian Fuchs’s Media, Communication and Society series presents foundations and applications of digital ethics based on critical theory. It applies a critical approach to ethics within the realm of digital technology. Based on the notions of alienation, communication (in)justice, media (in)justice, and digital (in)justice, it analyses ethics in the context of digital labour and the surveillance-industrial complex; social media research ethics; privacy on Facebook; participation, co-operation, and sustainability in the information society; the digital commons; the digital public sphere; and digital democracy. The book consists of three parts. Part I presents some of the philosophical foundations of critical, humanist digital ethics. Part II applies these foundations to concrete digital ethics case studies. Part III presents broad conclusions about how to advance the digital commons, the digital public sphere, and digital democracy, which is the ultimate goal of digital ethics. This book is essential reading for both students and researchers in media, culture, communication studies, and related disciplines.
Author: Paul Leinwand
Publisher: Harvard Business Press
ISBN: 1647822335
Category : Business & Economics
Languages : en
Pages : 142
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Book Description
Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
Author: Caitlin E. Lawson
Publisher: Rutgers University Press
ISBN: 1978830939
Category : Social Science
Languages : en
Pages : 150
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Book Description
In Just Like Us: Digital Debates on Feminism and Fame, Caitlin E. Lawson examines the rise of celebrity feminism, its intersections with digital culture, and its complicated relationships with race, sexuality, capitalism, and misogyny. Through in-depth analyses of debates across social media and news platforms, Lawson maps the processes by which celebrity culture, digital platforms, and feminism transform one another. As she analyzes celebrity-centered stories ranging from “The Fappening” and the digital attack on actress Leslie Jones to stars’ activism in response to #MeToo, Lawson demonstrates how celebrity culture functions as a hypervisible space in which networked publics confront white feminism, assert the value of productive anger in feminist politics, and seek remedies for women’s vulnerabilities in digital spaces and beyond. Just Like Us asserts that, together, celebrity culture and digital platforms form a crucial discursive arena where postfeminist logics are unsettled, opening up more public, collective modes of holding individuals and groups accountable for their actions.
Author: Michael R. Miller
Publisher: Que Publishing
ISBN: 0132982854
Category : Computers
Languages : en
Pages : 597
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Book Description
Everything You Need to Know about Digital Music! Your hard-core, up-to-the-minute, how-to guide Download, rip, store, organize, play, stream–anything, anywhere Seriously into digital music? Best-selling how-to author, serious audiophile, and eclectic music-lover Michael Miller will help you get all the digital tunes you want, whenever and wherever you want them! Miller guides you through today’s best new options, from iTunes to Spotify…helps you make the most of social music, Internet radio, and cloud music services…even shows how to transform your home into a digital music paradise. This book is packed with practical answers, easy step-by-step instructions, insider tips, great ideas, and new music sources you never knew existed! For everyone who’s passionate about music! • Discover brand-new digital music services, sites, and devices that fit your lifestyle • Find great new music on iTunes, Amazon, and sites you’ve never heard of • Get the truth about piracy, file sharing, and copyright • Find huge amounts of legally free music • Rip, store, and organize: Build your perfect music library • Determine the best audio file format and compression rate for your collection • Create simply amazing playlists • Stream songs anywhere, with Spotify, Pandora, Internet radio, and the cloud • Get great sound from your iPod or iPhone on your home audio system • Build a whole-house digital audio system, the easy way • Choose your best next media player (Apple or otherwise) • Find and share tunes on Facebook, Twitter, Google+, and beyond
Author: John Palfrey
Publisher: ReadHowYouWant.com
ISBN: 1458725448
Category : Social Science
Languages : en
Pages : 610
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Book Description
The first generation of Digital Natives children who were born into and raised in the digital world are coming of age, and soon our world will be reshaped in their image. Our economy, our politics, our culture, and even the shape of our family life will be forever transformed. But who are these Digital Natives? And what is the world theyre creating going to look like? In Born Digital, leading Internet and technology experts John Palfrey and Urs Gasser offer a sociological portrait of these young people, who can seem, even to those merely a generation older, both extraordinarily sophisticated and strangely narrow. Exploring a broad range of issues, from the highly philosophical to the purely practical, Born Digital will be essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present and shape the digital future.
Author: Joe Weinman
Publisher: John Wiley & Sons
ISBN: 1119039886
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky. Companies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders. Operational excellence must now be complemented by information excellence—leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization Product leadership must be extended to solution leadership—smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations Customer intimacy is evolving to collective intimacy—as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies Traditional innovation is no longer enough—accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences. Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.
Author: Azby Brown
Publisher: Stone Bridge Press, Inc.
ISBN: 1611729572
Category : House & Home
Languages : en
Pages : 236
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Book Description
How the mindset of traditional Japanese society can guide our own efforts to lead a green lifestyle today. If we want to live sustainably, how should we feel about nature? About waste? About our forests and rivers? About food? Just Enough is a book of stories and sketches that give valuable insight into what it is like to live in a sustainable society by describing life in Japan some two hundred years ago, during the late Edo period, when cities and villages faced many of the same environmental challenges we do today and met them beautifully and inventively.
