Author: Giovanni Levi
Publisher: Heinemann Educational Publishers
ISBN: 9780226474175
Category : Religion
Languages : en
Pages : 209

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Book Description

Author: K. S. B. Keats-Rohan
Publisher: Occasional Publications UPR
ISBN: 1900934124
Category : History
Languages : en
Pages : 657

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Book Description
This collection of 29 essays, ranging from ancient to modern history and including Arabic-Islamic prosopography, covers all aspects of prosopography as currently practised.

Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9813341831
Category : Technology & Engineering
Languages : en
Pages : 783

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Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Author: Bernard Stiegler
Publisher: John Wiley & Sons
ISBN: 0745681948
Category : Political Science
Languages : en
Pages : 164

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Book Description
In the aftermath of the First World War, the poet Paul Valéry wrote of a ‘crisis of spirit’, brought about by the instrumentalization of knowledge and the destructive subordination of culture to profit. Recent events demonstrate all too clearly that that the stock of mind, or spirit, continues to fall. The economy is toxically organized around the pursuit of short-term gain, supported by an infantilizing, dumbed-down media. Advertising technologies make relentless demands on our attention, reducing us to idiotic beasts, no longer capable of living. Spiralling rates of mental illness show that the fragile life of the mind is at breaking point. Underlying these multiple symptoms is consumer capitalism, which systematically immiserates those whom it purports to liberate. Returning to Marx’s theory, Stiegler argues that consumerism marks a new stage in the history of proletarianization. It is no longer just labour that is exploited, pushed below the limits of subsistence, but the desire that is characteristic of human spirit. The cure to this malaise is to be found in what Stiegler calls a ‘pharmacology of the spirit’. Here, pharmacology has nothing to do with the chemical supplements developed by the pharmaceutical industry. The pharmakon, defined as both cure and poison, refers to the technical objects through which we open ourselves to new futures, and thereby create the spirit that makes us human. By reference to a range of figures, from Socrates, Simondon and Derrida to the child psychoanalyst Donald Winnicott, Stiegler shows that technics are both the cause of our suffering and also what makes life worth living.

Author: Eero Tarasti
Publisher: Indiana University Press
ISBN: 0253028531
Category : Literary Criticism
Languages : en
Pages : 227

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Book Description
Existential semiotics involves an a priori state of signs and their fixation into objective entities. These essays define this new philosophical field.

Author: Gérard Cliquet
Publisher: John Wiley & Sons
ISBN: 1786305801
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

Author: Claude Romano
Publisher: Perspectives in Continental Ph
ISBN:
Category : Philosophy
Languages : en
Pages : 264

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Book Description
The world into which we are born as the horizon of all our behavior is a world both of things and of events. But what are events? Though familiar to all of us, they are philosophically obscure. However central they may be to the question of being in Western thought, from Aristotle to Heidegger, events have always been assigned a derivative status, indeterminate, at the margins of philosophy. Claude Romano seeks to change all that, to describe precisely what sort of phenomenon an event is and to establish how it can be grasped via a phenomenology. He seeks, above all, to understand a human being as one to whom events can occur, who is able to face them and to appropriate them through experience. "Evential hermeneutics" is the name he gives this approach, which conceives human being as an undergoing of events for which there can be no substitution and as thereby becoming himself. Romano at once forces us to think human existence--or rather, human adventure--in the light of events and helps us understand how and why the event has been neglected in the ontological tradition.

Author: Inna Semetsky
Publisher:
ISBN: 9789460912238
Category : Education
Languages : en
Pages : 288

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Book Description
"Semiotics Education Experience" is a collection of fifteen essays edited by Inna Semetsky that explores semiotic approaches to education: semiotics of teaching, learning, and curriculum; educational theory and philosophies of Dewey, Peirce, and Deleuze; education as political semiosis; logic and mathematics; visual signs; semiotics and complexity; semiotics and ethics of the self. This is a landmark collection of cross-disciplinary chapters by international scholars that mark out the appeal and significance of a semiotic approach to education. As Marcel Danesi reminds us in the Foreword, Vygotsky construed learning theory as the science of signs. Semetsky's collection should be widely read by students and scholars in education, philosophy, futures studies, cultural studies, and related disciplines. It deserves the widest dissemination. Michael A Peters, Professor, University of Illinois at Urbana-Champaign; Editor, Educational Philosophy & Theory and Policy Futures in Education "With her latest collection, Inna Semetsky has once again deftly organized a series of nuanced reflections on semiotics and pedagogical issues that touch upon vital philosophical, political, communicational, visual and interdisciplinary matters of enduring relevance." - Gary Genosko, Editor, The Semiotic Review of Books and Canada Research Chair, Lakehead University.

Author: Wilfred R. Bion
Publisher: Routledge
ISBN: 0429910355
Category : Psychology
Languages : en
Pages : 485

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Book Description
A Memoir of the Future, Bion's unorthodox attempt to cast psychoanalytic speculation in fictional form, is composed of three semi-autobiographical novels: The Dream (1975), The Past Presented (1977), and The Dawn of Oblivion (1979). Presented here for the first time in one volume, they appear together with the Key to A Memoir of the Future, a glossary of terms and concepts compiled by Wilfred and Francesca Bion.

Author: Zdzisław Wąsik
Publisher: Philologica Wratislaviensia: From Grammar to Discourse
ISBN: 9783631616260
Category : Cities and towns in mass media
Languages : en
Pages : 0

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Book Description
The main focus of this volume is on urbanity as a discursive way of human life in the city. Discourse is specified here in terms of semiotic codes and processes that link city dwellers as communicating selves into interpersonal and intersubjective collectivities when they create and interpret similar meanings embodied in material bearers. Accordingly, the unfolding of the semiotic web is understood, firstly, as detecting and evaluating the growth and manifestation of the sphere of meaning-bearers or a sequence of meaning-bearing events, and secondly, as identifying and explaining the constituents and aspects of discourse in the light of signs and/or sign-processes that aggregate individual participants of communication into discursive linkages on a lower level and discursive communities - on a higher level of social grouping. Some contributions deal with the discursive properties of human individuals in urban environments, and some others are devoted either to the meta-discourses on the city or discourses in the city.