Journal of Public Policy and Marketing PDF Download
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Author: Thomas C. Kinnear
Publisher: American Marketing Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Author: Thomas C. Kinnear
Publisher: American Marketing Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Author: Thomas C. Kinnear
Publisher: University of Michigan/Division of
ISBN: 9780877122500
Category : Business & Economics
Languages : en
Pages :
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Author:
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 566
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ISBN:
Category :
Languages : en
Pages :
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Author: Dilip Ghosh
Publisher: Academic Press
ISBN: 0323856160
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. Includes case studies, points-of-view, literature reviews, recent developments, data and methods Explores intrinsic and extrinsic motivators for consumer purchasing behaviors Covers each aspect of “Seed to Patient pathway
Author: Adrian Kay
Publisher: Edward Elgar Publishing
ISBN: 1847203000
Category : Political Science
Languages : en
Pages : 158
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Book Description
. . . this is a first rate book. It draws on a wide range of reading philosophy, economics and politics and teases out a number of important ideas. . . for academics and postgraduates it surely will be essential reading and I think has pushed the study of public policy forward. Michael Connolly, Political Studies Review In The Dynamics of Public Policy, Adrian Kay sets out the crucial methodological, theoretical and empirical implications of two important trends in the social sciences: a frequently expressed ambition for analysis of movies not stills and the regular observation that policy, politics and governance is becoming more complex. Beginning with a discussion of the centrality of temporality, change and history to the social sciences, he develops the provocative claim that existing models of the policy process are of limited value in understanding and explaining policy dynamics. Instead, the author argues that it is only through structured narratives that we can really understand and explain complex policy histories. He sets out a methodology for structuring policy narratives and illustrates the claims of the book through four detailed case studies: health policy and pharmaceutical regulation in the UK; and agricultural policy and budget policy in the EU. Adrian Kay s book will appeal to academics in the fields of policy analysis, public administration and public sector management as well as political science and political theory.
Author: Robert W. Palmatier
Publisher: Springer
ISBN: 3319619853
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Author: Stuart Shapiro
Publisher: Edward Elgar Publishing
ISBN: 1784714763
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
How do we incorporate analytical thinking into public policy decisions? Stuart Shapiro confronts this issue in Analysis and Public Policy by looking at various types of analysis, and discussing how they are used in regulatory policy-making in the US. By looking at the successes and failures of incorporating cost-benefit analysis, risk assessment, and environmental impact assessment, he draws broader lessons on its use, focusing on the interactions between analysis and political factors, legal structures and bureaucratic organizations as possible areas for reform. Utilizing empirical and qualitative research, Shapiro analyzes four different forms of analysis: cost-benefit analysis, risk assessment, environmental impact assessment, and impact analysis. After interviewing nearly fifty individuals who have served in high levels of government, and who have made countless regulatory policy decisions in their careers, Shapiro argues that advocates must become less ambitious and should craft requirements for simpler and clearer analysis. Such analysis, particularly if informed by public participation, can do a great deal to improve government decisions. As this book details the relationship between analysis and institutional factors such as politics, bureaucracy, and law, it is appropriate for a variety of readers, such as scholars of policy, students, scholars of regulation, and congressional and state legislative staff looking to create new analytical requirements.
Author: Nancy R. Lee
Publisher: Pearson Education
ISBN: 0132716224
Category : Business & Economics
Languages : en
Pages : 465
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Book Description
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 148
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