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Author: Daniel F. Spulber
Publisher: Irwin/McGraw-Hill
ISBN: 9780072388091
Category : Business planning
Languages : en
Pages : 431
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Book Description
Emphasizes current topics in strategy, including global business and the importance of innovation, and it relies heavily on many up-to-date industry examples to illustrate the ideas.
Author: M. Bjørn Rimscha
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110589540
Category : Language Arts & Disciplines
Languages : en
Pages : 524
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Book Description
This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.
Author: Daniel F. Spulber
Publisher: Irwin/McGraw-Hill
ISBN: 9780072388091
Category : Business planning
Languages : en
Pages : 431
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Book Description
Emphasizes current topics in strategy, including global business and the importance of innovation, and it relies heavily on many up-to-date industry examples to illustrate the ideas.
Author: Sathya Prakash Elavarthi
Publisher: Taylor & Francis
ISBN: 1000455580
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries.
Author: Daowei Zhang
Publisher: UBC Press
ISBN: 0774821558
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
Forestry cannot be isolated from the forces that drive all economic activity. It involves using land, labour, and capital to produce goods and services from forests, while economics helps in understanding how this can be done in ways that will best meet the needs of people. Therefore, a firm grounding in economics is integral to sound forestry policies and practices. This book, a major revision and expansion of Peter H. Pearse’s 1990 classic, provides this grounding. Updated and enhanced with advanced empirical presentation of materials, it covers the basic economic principles and concepts and their application to modern forest management and policy issues. Forest Economics draws on the strengths of two of the field’s leading practitioners who have more than fifty years of combined experience in teaching forest economics in the United States and Canada. Its comprehensive and systematic analysis of forest issues makes it an indispensable resource for students and practitioners of forest management, natural resource conservation, and environmental studies.
Author: Theo Notteboom
Publisher: Routledge
ISBN: 1000526933
Category : Transportation
Languages : en
Pages : 812
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Book Description
Port Economics, Management and Policy provides a comprehensive analysis of the contemporary port industry, showing how ports are organized to serve the global economy and support regional and local development. Structured in eight sections plus an introduction and epilog, this textbook examines a wide range of seaport topics, covering maritime shipping and international trade, port terminals, port governance, port competition, port policy and much more. Key features of the book include: Multidisciplinary perspective, drawing on economics, geography, management science and engineering Multisector analysis including containers, bulk, break-bulk and the cruise industry Focus on the latest industry trends, such as supply chain management, automation, digitalization and sustainability Benefitting from the authors’ extensive involvement in shaping the port sector across five continents, this text provides students and scholars with a valuable resource on ports and maritime transport systems. Practitioners and policymakers can also use this as an essential guide towards better port management and governance.
Author:
Publisher:
ISBN:
Category : Engineering
Languages : en
Pages : 958
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Book Description
Author: Michel Anteby
Publisher: University of Chicago Press
ISBN: 022609250X
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Corporate accountability is never far from the front page, and as one of the world’s most elite business schools, Harvard Business School trains many of the future leaders of Fortune 500 companies. But how does HBS formally and informally ensure faculty and students embrace proper business standards? Relying on his first-hand experience as a Harvard Business School faculty member, Michel Anteby takes readers inside HBS in order to draw vivid parallels between the socialization of faculty and of students. In an era when many organizations are focused on principles of responsibility, Harvard Business School has long tried to promote better business standards. Anteby’s rich account reveals the surprising role of silence and ambiguity in HBS’s process of codifying morals and business values. As Anteby describes, at HBS specifics are often left unspoken; for example, teaching notes given to faculty provide much guidance on how to teach but are largely silent on what to teach. Manufacturing Morals demonstrates how faculty and students are exposed to a system that operates on open-ended directives that require significant decision-making on the part of those involved, with little overt guidance from the hierarchy. Anteby suggests that this model—which tolerates moral complexity—is perhaps one of the few that can adapt and endure over time. Manufacturing Morals is a perceptive must-read for anyone looking for insight into the moral decision-making of today’s business leaders and those influenced by and working for them.
Author: Mehran Nejati
Publisher: Universal-Publishers
ISBN: 161233265X
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
This edited book is a compilation of research studies conducted in the areas of business, management and economics. These cutting-edge articles will be of interest to researchers, academics, and business managers.
Author:
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 124
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Book Description
Author: IEEE Staff
Publisher:
ISBN: 9781665446297
Category :
Languages : en
Pages :
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Book Description
Topics of interest include all aspects of computer science, computer engineering and information technology, but are not limited to Artificial Intelligence Agent System Big Data and Data Mining Biomedical Informatics Cloud and Grid Computing Computer Engineering E Business E Government E Learning Embedded System Electrical and Electronic Engineering Green Computing Human Computer Interactive Image Processing and Computer Vision Information Security and Cryptography Information System Mechatronics Mobile Computing and Applications Natural Language Processing Network & Data Communication Open Source System Pattern Recognition Robotics Smart City Smart Factory Smart Product Social Networking adn Application Soft Computing Software Engineering Software Enterpreneurship Telecommunication Internet of Things Wireless Communication
