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Author: John Thomasen
Publisher: John's Marketing Gems
ISBN: 0972016376
Category : Business & Economics
Languages : en
Pages : 47
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Book Description
John’s Marketing Gems is the remarkable culmination of John Thomasen’s career as a master marketer at some of the top companies in the world. Having worked at companies including eBay, TiVo, and Fujitsu, as well as various tech startups, Thomasen has acquired marketing insights that few others ever have. Now it is time to share that knowledge with the world. John’s Marketing Gems is filled with 25 priceless gems: Gem #1: Pay the Customer, Not the Media Company Gem #2: Incentives Work Gem #3: Tell Me a Story Gem #4: The Truth about Testing Gem #5: What is Marketing? Gem #6: Give Me the Features Gem #7: ROI is Almost Meaningless Gem #8: I Hate Surveys Gem #9: I Love Surveys Gem #10: Cause a Riot Gem #11: Find Your Position Gem #12: Swarm Them Gem #13: Keep Loyalty Programs Simple Gem #14: Outsource Everything Gem #15: How I Tripled Sales at a Major Computer Company Gem #16: Understand the Situation Gem #17: How I Helped Revitalize TiVo Gem #18: Are Brands Important? Gem #19: People Remember Images Gem #20: Understand Your Margins Gem #21: Leverage the Knowledge of Others Gem #22: Limit Choices Gem #23: The Value of a Customer Gem #24: The 3 Ms of Viral Marketing Gem #25: Learn from Vitamin Water Industry media have shown praise for John’s Marketing Gems and John’s Online Marketing Gems. “Remarkable! The most inspiring marketing advice in years.” -- The San Francisco Chronicle “John Thomasen has done it. He has put together what can only be described as a classic.” -- Ivey Business Journal “Brilliant book. Thomasen provides plenty of useful examples. ” -- Buzzfeed
Author: John Thomasen
Publisher: John's Marketing Gems
ISBN: 0972016376
Category : Business & Economics
Languages : en
Pages : 47
Get Book
Book Description
John’s Marketing Gems is the remarkable culmination of John Thomasen’s career as a master marketer at some of the top companies in the world. Having worked at companies including eBay, TiVo, and Fujitsu, as well as various tech startups, Thomasen has acquired marketing insights that few others ever have. Now it is time to share that knowledge with the world. John’s Marketing Gems is filled with 25 priceless gems: Gem #1: Pay the Customer, Not the Media Company Gem #2: Incentives Work Gem #3: Tell Me a Story Gem #4: The Truth about Testing Gem #5: What is Marketing? Gem #6: Give Me the Features Gem #7: ROI is Almost Meaningless Gem #8: I Hate Surveys Gem #9: I Love Surveys Gem #10: Cause a Riot Gem #11: Find Your Position Gem #12: Swarm Them Gem #13: Keep Loyalty Programs Simple Gem #14: Outsource Everything Gem #15: How I Tripled Sales at a Major Computer Company Gem #16: Understand the Situation Gem #17: How I Helped Revitalize TiVo Gem #18: Are Brands Important? Gem #19: People Remember Images Gem #20: Understand Your Margins Gem #21: Leverage the Knowledge of Others Gem #22: Limit Choices Gem #23: The Value of a Customer Gem #24: The 3 Ms of Viral Marketing Gem #25: Learn from Vitamin Water Industry media have shown praise for John’s Marketing Gems and John’s Online Marketing Gems. “Remarkable! The most inspiring marketing advice in years.” -- The San Francisco Chronicle “John Thomasen has done it. He has put together what can only be described as a classic.” -- Ivey Business Journal “Brilliant book. Thomasen provides plenty of useful examples. ” -- Buzzfeed
Author: John Thomasen
Publisher: John's Marketing Gems
ISBN: 0972016384
Category : Business & Economics
Languages : en
Pages : 51
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Book Description
John’s Online Marketing Gems is the remarkable culmination of John Thomasen’s career as a master marketer at some of the top companies in the world. Having worked at companies including eBay, TiVo, and Fujitsu, as well as various tech startups, Thomasen has acquired marketing insights that few others ever have. Now it is time to share that knowledge with the world. John’s Online Marketing Gems is filled with 25 priceless gems: Gem #1: My Best SEO Idea Ever Gem #2: Sweepstakes Work Gem #3: Does Email Matter? Gem #4: How I Increased Mobile User Acquisition 2147% Gem #5: Design Matters Gem #6: Retargeting Gem #7: The Real Psychology of Viral Marketing Gem #8: Alternative Keywords for Search Gem #9: Hack Your Growth Gem #10: The Great SEM Lab Gem #11: Reward Yourself Gem #12: Don’t Stress Over CPM, CPC, and CPA Gem #13: How Not to do Content Marketing Gem #14: How to do Content Marketing Gem #15: Inside Out Gem #16: How I Tripled Traffic for No Extra Cost Gem #17: Dramatic Visuals Gem #18: Stopping Power Gem #19: Acronyms Gem #20: Affiliate Marketing Gem #21: The 20% Rule of Social Media Marketing Gem #22: Is There a Point? Gem #23: Focus Gem #24: Start Near the Finish Line Gem #25: Involve Everyone in Marketing Industry media have shown praise for John’s Marketing Gems and John’s Online Marketing Gems. “Remarkable! The most inspiring marketing advice in years.” -- The San Francisco Chronicle “John Thomasen has done it. He has put together what can only be described as a classic.” -- Ivey Business Journal “Brilliant book. Thomasen provides plenty of useful examples. ” -- Buzzfeed
Author:
Publisher:
ISBN:
Category : Agricultural experiment stations
Languages : en
Pages : 608
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Book Description
Author: Anna M. Miller
Publisher:
ISBN: 9780945005162
Category : Antiques & Collectibles
Languages : en
Pages : 271
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Book Description
A standard reference work for lapidaries, gem collectors, buyers, prospectors, miners, jewelers and appraisers. Offers an analysis of factors involved in the evaluation of gems, both tough and cut.
Author: John William Lloyd
Publisher:
ISBN:
Category : Muskmelon industry
Languages : en
Pages : 30
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Book Description
Author: Albert Nash Hume
Publisher:
ISBN:
Category : Corn
Languages : en
Pages : 684
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Book Description
Author: Anna M. Miller
Publisher: Springer Science & Business Media
ISBN: 1468414046
Category : Science
Languages : en
Pages : 205
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Book Description
Only a few years ago, if you needed an appraisal of The revolution in the personal property appraisals gems and jewelry for any reason, you asked your local field (of which jewelry is a part) is a little more than a jeweler, who hastily scribbled a one-line handwritten decade old. There now exist uniform standards and note. He or she usually performed the appraisal for procedures for personal property appraisers, classes free, and did so with reluctance, accommodating you in valuation techniques, and degree programs in the only because as a customer you held the promise of a valuation sciences. future sale. The price your jeweler may have assigned Professional jewelry appraisers are on the edge of to the jewelry was granted without the least regard a new vocation. Banks, insurance companies, and for market research, legalities, or ethics. In most in governmental agencies have all helped bring about stances, the estimate was no more than a properly the changes and contribute to the birth of the profes completed sales receipt. sion; they have realized that they can demand and Gemologists were usually pushed into the role of get high standards of performance and integrity from appraiser by their jeweler employers, who were eager jewelry appraisers, as they can from appraisers of real to gain an advantage over their competitors by adver property.
Author: Rob Pooley
Publisher: Springer Science & Business Media
ISBN: 1461449510
Category : Computers
Languages : en
Pages : 727
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Book Description
Information Systems Development: Reflections, Challenges and New Directions, is the collected proceedings of the 20th International Conference on Information Systems Development held in Edinburgh, Scotland, August 24 - 26, 2011. It follows in the tradition of previous conferences in the series in exploring the connections between industry, research and education. These proceedings represent ongoing reflections within the academic community on established information systems topics and emerging concepts, approaches and ideas. It is hoped that the papers herein contribute towards disseminating research and improving practice
Author: David Federman
Publisher: Springer Science & Business Media
ISBN: 1468464884
Category : Science
Languages : en
Pages : 251
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Book Description
Since early 1989, a gem dealer I've known for years has been calling me every few weeks to brief me on mounting mayhem in Colombia's lucrative emerald market. The troubling gist of these calls is always this: There is a full-fledged turf war going on between that South American country's bustling drug and gem trades for control of its emerald ex port business. According to this dealer and several others, anywhere from two to four thousand emerald industry people, mostly miners and deal ers, have been murdered since 1980. No doubt the gem sector, itself never gun shy, has retaliated in full and in kind. After all, the two groups have banded together in an intermittent alliance against a common enemy-Communist guerillas-with results the CIA would envy. I mention this bloodshed because of something the gem dealer once said to me: "I bet you never think of what a gem has to go through to get to a jewelry store:' He's right. I tend to think of colored stones as things of beauty, not objects of gruesome power struggles between mining kingpins and drug lords. Can you blame me, or anyone with insider knowledge, if a gem sheds any connection with its past once sculpted by a cutter into the glittering mar vel we see in a jeweler's showcase? Like Odysseus listening to the sirens' song, we become victims of an aesthetics-induced amnesia.
Author: John Boardman
Publisher:
ISBN:
Category : Gems
Languages : en
Pages : 458
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Book Description
