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Author: Nela Dunato
Publisher:
ISBN: 9789534817117
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com
Author: Nela Dunato
Publisher:
ISBN: 9789534817117
Category : Business & Economics
Languages : en
Pages : 322
Get Book Here
Book Description
Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com
Author: Heather Heath
Publisher: John Wiley & Sons
ISBN: 1118497813
Category : Crafts & Hobbies
Languages : en
Pages : 541
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Book Description
Make bracelets, necklaces, earrings, rings, pins, key chains, and more Want to make jewelry and gifts from scratch? This new edition of Jewelry Making & Beading For Dummies provides the easy-to-understand information that makes it easy. Updated information on getting started and setting up the necessities of a jewelry maker's workshop New innovative ideas for materials such as making beads from scratch, customizing components like glass pendants, and up-cycling found objects for new creations Updated trends including Victorian, Steampunk, Indian-inspired, and wrap bracelets Advice on how to gain project ideas through websites like Pinterest without infringing on someone's rights New and updated information on setting up a storefront, turning your hobby into a business, and gaining exposure through Etsy.com, blogs, and social media sites From attaching clasps to working with wire to stringing beads, the companion DVD features watch-and-learn episodes that show you step-by-step how to create one-of-a-kind designs using beads, glass, found objects, special mementos, and more With hundreds of detailed photos—now featured in full-color—Jewelry Making & Beading For Dummies is the ideal resource you'll turn to again and again to create one-of-a-kind jewelry pieces and assorted gifts.
Author: Jamie Pope
Publisher: Harlequin
ISBN: 1488003610
Category : Fiction
Languages : en
Pages : 124
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Book Description
Can true love really be this sweet? Getting the West Coast location of his family's celebrated patisserie off the ground is a full-time job for Chase Drayson. The driven corporate accountant doesn't have time for pleasure. Until the bakery's beautiful barista places a steaming latte in front of him. Avant-garde jewelry maker Amber Bernard is the wrong choice for anything long-term. So why is Chase fantasizing about forever with his eclectic employee? There's more to life than the bottom line. But the seriously sexy number cruncher is her boss, and Amber isn't ready to risk her professional future. Or be tied down. She's committed to her art, not romantic dreams…even if the passion sizzling between them makes her believe they're not as different as they think. Could an incredible leap of faith lead to a lifelong love?
Author: Thessaly La Force
Publisher: Little, Brown
ISBN: 0316225002
Category : Literary Collections
Languages : en
Pages : 243
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Book Description
The books that we choose to keep -- let alone read -- can say a lot about who we are and how we see ourselves. In My Ideal Bookshelf, dozens of leading cultural figures share the books that matter to them most; books that define their dreams and ambitions and in many cases helped them find their way in the world. Contributors include Malcolm Gladwell, Thomas Keller, Michael Chabon, Alice Waters, James Patterson, Maira Kalman, Judd Apatow, Chuck Klosterman, Miranda July, Alex Ross, Nancy Pearl, David Chang, Patti Smith, Jennifer Egan, and Dave Eggers, among many others. With colorful and endearingly hand-rendered images of book spines by Jane Mount, and first-person commentary from all the contributors, this is a perfect gift for avid readers, writers, and all who have known the influence of a great book.
Author: Heather Dismore
Publisher: John Wiley & Sons
ISBN: 1118053427
Category : Crafts & Hobbies
Languages : en
Pages : 373
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Book Description
Features step-by-step projects and full-color examples Create unique jewelry to wear with everything from jeans to a ball gown! Want to make your own jewelry? This easy-to-follow guide gives you lots of hands-on instruction in making simple, fabulous jewelry and working with beads. From wire wrapping and knotting to weaving and polishing, you'll get all the skills you need to make necklaces, bracelets, earrings, pins, key chains, wine charms and items for the home. Discover how to * Create funky and elegant designs * Work with leather, silver, and stones * String, knot, and weave beads * Avoid common mistakes * Host a trendy jewelry party
Author: Karin Van Voorhees
Publisher: Kalmbach Books
ISBN: 1627001808
Category : Crafts & Hobbies
Languages : en
Pages : 113
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Book Description
Experienced bead designer Karin Van Voorhees distills years of beading wisdom into easy-to-understand keys: Learn the basics, keep it simple, and use materials you love. With the three keys in mind, beginners will be able to make over 45 pretty jewelry projects they’ll be proud to wear. With the first key, “Master the Basics,” beginners will learn fundamental jewelry-making skills and apply those new skills to projects of increasing complexity. With the second key, “Keep It Simple,” new beaders will pick up a few basic design skills and learn the ins and outs of using spacers and beadcaps, working with beads of differing shapes and sizes, creating a multi-strand look, and more. And with the last key, “Let the Materials Tell the Story,” jewelry makers will begin to experiment with materials and components and learn how a few simple swaps can completely change the look of the finished piece.
Author: Brian Kurth
Publisher: Business Plus
ISBN: 0446511196
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Discover how you can identify, explore, and experience your dream job, and figure out if it's what you really want before taking the dive. Author Brian Kurth, founder of VocationVacations, offers professional, personal and financial perspectives on how to transition into a new career and turn your dream job into a reality without risking your current job or jeopardizing your financial stability. By following this practical and encouraging self-discovery guide, you will gain a better understanding of who you are now; what fulfills you both personally and professionally; how to get from Point A to Point B on the road to your dream job; or perhaps satisfy your curiosity and gain a deeper appreciation for where you are now in your life and your career. Brian Kurth is a sought-after expert on how to pursue and attain one's dream job. He has shared his wit and wisdom in appearances on NBC's TODAY Show, CNN, and FOX News, and has been featured in articles in the New York Times, the Wall Street Journal, and Fortune Magazine. Many more regularly turn to Brian for his comments, advice and insights. A native of Madison, Wisconsin, Kurth lives in Portland, Oregon.
Author: Chris Guillebeau
Publisher: Ten Speed Press
ISBN: 0399582584
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Best-selling author Chris Guillebeau presents a full-color ideabook featuring 100 stories of regular people launching successful side businesses that almost anyone can do. This unique guide features the startup stories of regular people launching side businesses that almost anyone can do: an urban tour guide, an artist inspired by maps, a travel site founder, an ice pop maker, a confetti photographer, a group of friends who sell hammocks to support local economies, and many more. In 100 Side Hustles, best-selling author of The $100 Startup Chris Guillebeau presents a colorful "idea book" filled with inspiration for your next big idea. Distilled from Guillebeau's popular Side Hustle School podcast, these case studies feature teachers, artists, coders, and even entire families who've found ways to create new sources of income. With insights, takeaways, and photography that reveals the human element behind the hustles, this playbook covers every important step of launching a side hustle, from identifying underserved markets to crafting unique products and services that spring from your passions. Soon you'll find yourself joining the ranks of these innovative entrepreneurs--making money on the side while living your best life.
Author: Mary Lambert
Publisher: Ryland Peters & Small
ISBN: 1782499105
Category : Self-Help
Languages : en
Pages : 161
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Book Description
Follow this unique programme to discover the joy of living with less items and discover how liberating and fulfilling life becomes when you learn to live with less. The premise of this book is simple: if you don't love it, lose it! Many people think that the more they own, the more contented and happy they will be – their lives become defined by their possessions. In fact, the opposite is often true: the more we have, the less happy and contented we are in mind, body and spirit. Decluttering expert Mary Lambert explains how having too much clutter can stop you moving forward in life, and how learning to let go of items we neither love or need is liberating and fulfilling. The challenge starts with an inventory of your personal possessions, then you begin the process of clearing out your items, addressing each area at a time, from clothes, to jewellery, to hobby items. Once you've tackled your personal items, you can get started on the rest of your household goods.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1604
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Book Description
