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Author: Wanda James
Publisher: McFarland
ISBN: 1476612803
Category : Transportation
Languages : en
Pages : 321
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Book Description
This study chronicles the success of the Japanese car in America. Starting with Japan's first gasoline-powered car, the Takuri, it examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in the late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing. Toyota, Honda, Datsun (Nissan), Mazda, Subaru, Isuzu, and Mitsubishi are profiled individually from their origins through the present. An examination follows of the forced cooperation between American and Japanese manufacturers, the present state of the industry in America, and the possible future of this union, most importantly in the race for a more environmentally-sound vehicle.
Author: Wanda James
Publisher: McFarland
ISBN: 1476612803
Category : Transportation
Languages : en
Pages : 321
Get Book Here
Book Description
This study chronicles the success of the Japanese car in America. Starting with Japan's first gasoline-powered car, the Takuri, it examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in the late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing. Toyota, Honda, Datsun (Nissan), Mazda, Subaru, Isuzu, and Mitsubishi are profiled individually from their origins through the present. An examination follows of the forced cooperation between American and Japanese manufacturers, the present state of the industry in America, and the possible future of this union, most importantly in the race for a more environmentally-sound vehicle.
Author: Marco Ruiz
Publisher: Gramercy Books
ISBN: 9780517617779
Category : Science
Languages : en
Pages : 192
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Book Description
Follows the growth of the Japanese automobile industry, with information on the production of every Japanese manufacturer, technical specifications, racing car versions, the evolution of car design and all experimental prototypes
Author: Chris Rees
Publisher: Herridge & Sons Limited
ISBN: 9780954106379
Category : Transportation
Languages : en
Pages : 0
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Book Description
Since the late 1980s Japanese motor manufacturers have been producing a line of high-performance cars that has found a ready market around the world. The combination of their abilities on the road, their traditional Japanese build quality and their reasonable pricing has captivated enthusiasts. Yet there has never been a single source in which to read and find out about these giants of the motoring world. Now, this exciting book profiles all Japan's greatest performance models, detailing their history, technical make-up and potential for speed. Each car is also rated for its desirability, tuneability and availability. At last, here is a book that fills a yawning gap: a reliable source of information about all the most significant and fascinating Japanese performance cars, many of which have never been written about in English before.
Author: United States. Congress. Joint Economic Committee. Subcommittee on Trade, Productivity, and Economic Growth
Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 202
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Book Description
Author: Russell Hayes
Publisher: Motorbooks International
ISBN: 0760370621
Category : History
Languages : en
Pages : 183
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Book Description
The Big Book of Tiny Cars presents entertaining profiles of automotive history’s most famous—and infamous—microcars and subcompacts from 1901 to today. Illustrated with photos and period ads.
Author: John E. Tilton
Publisher: Resources for the Future
ISBN: 9780915707560
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Author: United States. Congress. Joint Economic Committee. Subcommittee on Economic Goals and Intergovernmental Policy
Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 76
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Book Description
Author: United States. Congress. Senate. Committee on Small Business. Subcommittee on Innovation, Technology, and Productivity
Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 76
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Book Description
Author: Young-Chan Kim
Publisher: Routledge
ISBN: 1351742841
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
This title was first published in 2002. This compelling text provides fresh insight into an area that is often touched upon, but rarely examined in any great detail - the relationship between Multinational Enterprises (MNEs) and their host governments. Taking Japanese Foreign Direct Investment (FDI) strategy, arguably the model of FDI, Young-Chan Kim takes a revealing look at why the United Kingdom (UK) has dominated among the EU member states for FDI destination, while ironically losing its nationalized car manufacturers. Scholars of business history, international business and business economics will find this work invaluable.
Author:
Publisher:
ISBN:
Category : Japan
Languages : en
Pages : 236
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Book Description
