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Author: Jane Cunningham
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814312207
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more signficantly to a brand’s success. For example, recent research indicates that women live by four main codes – the Altruism, Aesthetic, Ordering and Affinity codes – which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Author: Jane Cunningham
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814312207
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more signficantly to a brand’s success. For example, recent research indicates that women live by four main codes – the Altruism, Aesthetic, Ordering and Affinity codes – which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Author: Carolyn Brown
Publisher: Knopf
ISBN: 0307575608
Category : Biography & Autobiography
Languages : en
Pages : 997
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Book Description
The long-awaited memoir from one of the most celebrated modern dancers of the past fifty years: the story of her own remarkable career, of the formative years of the Merce Cunningham Dance Company, and of the two brilliant, iconoclastic, and forward-thinking artists at its center—Merce Cunningham and John Cage. From its inception in the l950s until her departure in the l970s, Carolyn Brown was a major dancer in the Cunningham company and part of the vibrant artistic community of downtown New York City out of which it grew. She writes about embarking on her career with Cunningham at a time when he was a celebrated performer but a virtually unknown choreographer. She describes the heady exhilaration—and dire financial straits—of the company’s early days, when composer Cage was musical director and Robert Rauschenberg designed lighting, sets and costumes; and of the struggle for acceptance of their controversial, avant-garde dance. With unique insight, she explores Cunningham’s technique, choreography, and experimentation with compositional procedures influenced by Cage. And she probes the personalities of these two men: the reticent, moody, often secretive Cunningham, and the effusive, fun-loving, enthusiastic Cage. Chance and Circumstance is an intimate chronicle of a crucial era in modern dance, and a revelation of the intersection of the worlds of art, music, dance, and theater that is Merce Cunningham’s extraordinary hallmark.
Author: Jane Cunningham
Publisher: Cyan Communications
ISBN:
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more significantly to a brand's success. For example, recent research indicates that women live by four main codes - the Altruism, Aesthetic, Ordering and Affinity codes - which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Author: S J Cunningham
Publisher:
ISBN: 9781646632336
Category :
Languages : en
Pages : 188
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Book Description
"The water swirled around her, and she reached her hand toward the distorted surface. The faces faded, and then reappeared. Hands seemed to be reaching for her, as if to pull her back, but they never quite reached her, or slipped quietly through her, as if she were made of water herself." Madeline has made a lot of mistakes-in her marriage and her life-and has paid dearly for them. Her teenaged children have disowned her, her parents are disappointed and embarrassed, and her sister thinks that she needs spiritual help. Worst of all, her soon-to-be ex-husband is hell-bent on destroying her life and her relationships. When she finds herself on a plane to a mysterious tropical resort called Ashrama with a group of strangers, all with their own problems, she isn't sure she'll ever make it back home again. At first Ashrama seems like paradise, but soon the paradise starts to feel more like a prison. Her trinity of hosts appears to have an ulterior motive for their guests' visit, and Madeline must figure out what they intend for her. Ashrama holds many secrets, and in the end, as in the beginning, this place is not what it seems. But neither is Madeline.
Author: Teela Sanders
Publisher: Springer
ISBN: 3319656309
Category : Social Science
Languages : en
Pages : 183
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Book Description
This book takes readers behind the screen to uncover how digital technologies have affected the UK sex industry. The authors use extensive new datasets to explore the working practices, safety and regulation of the sex industry, for female, male and trans sex workers primarily working in the UK. Insights are given as to how sex workers use the internet in their everyday working lives, appropriating social media, private online spaces and marketing strategies to manage their profiles, businesses and careers. Internet Sex Work also explores safety strategies in response to new forms of crimes experienced by sex workers, as well as policing responses. The book will be of interest to students and scholars across a range of social science disciplines, including gender studies, socio-legal studies, criminology and sociology.
Author: Rob Buyea
Publisher: Yearling
ISBN: 1524764620
Category : Juvenile Fiction
Languages : en
Pages : 386
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Book Description
From the beloved author of Because of Mr. Terupt comes the sequel to The Perfect Score, about a lovable group of students at Lake View Middle School and the rewards and challenges of seventh grade. These students are in for a year of secrets, discoveries, and kid power! GAVIN finally joins the football team—a dream come true!—but Coach Holmes refuses to play him for reasons that also threaten to tear Gavin's family apart. When RANDI attends an elite gymnastics camp, she uncovers a startling family connection. SCOTT starts researching an article for the school newspaper and stumbles right into a hornet's nest of lies. With his loser older brother, Brian, out of the house, TREVOR's life is loads better—until he realizes that only he can save Brian from getting into deep trouble. NATALIE's top goals: (1) find out why Mrs. Woods and Mrs. Magenta no longer speak to each other—a mission shared by all the kids—and (2) teach a certain someone an important life skill without anyone knowing. It's tough keeping secrets. And tougher still to deal with the fallout when secrets spill out.
Author: Jane Cunningham Croly
Publisher:
ISBN:
Category : Women
Languages : en
Pages : 252
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Book Description
Author: S. J. Cunningham
Publisher:
ISBN: 9781736813614
Category :
Languages : en
Pages : 240
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Book Description
A Deserted Cabin... A Mysterious Stranger... A Fading Memory... A Girl Alone... Time keeps shifting, but will Grace be enough to save herself? The book of Grace is a Young Adult novel following the mystical journey of Grace Meyer, a normal 17-year-old high school student. When she finds herself in the forest, in a rundown cabin owned by a woman named Lucy who claims to be her mother's sister, Grace knows something has gone terribly wrong in her life. The problem is, she can't remember what that is. Traveling back and forth between a world of reality and an existence that feels slightly fantastical but infinitely more comfortable, Grace realizes that maybe her existence isn't really what it seems, and it's going to take a lot of soul-searching to find her way back-or forward-to where she truly belongs.
Author: Caitlin Starling
Publisher: St. Martin's Press
ISBN: 1250272599
Category : Fiction
Languages : en
Pages : 381
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Book Description
***AN INSTANT BESTSELLER!*** Best Books of 2021 · NPR ALA/The Reading List Best Horror 2021 Pick Longlisted for the Bram Stoker Awards for Superior Achievement in a Novel, 2021 From the Bram Stoker-nominated author of The Luminous Dead comes a gothic fantasy horror—The Death of Jane Lawrence. "A jewel box of a Gothic novel." —New York Times Book Review “Delicious.... By the time the book reached that point of no return, I was so invested that I would have followed Jane into the very depths of hell.” —NPR.org “Intense and amazing! It’s like Jonathan Strange and Mr. Norrell meets Mexican Gothic meets Crimson Peak.” —BookRiot Practical, unassuming Jane Shoringfield has done the calculations, and decided that the most secure path forward is this: a husband, in a marriage of convenience, who will allow her to remain independent and occupied with meaningful work. Her first choice, the dashing but reclusive doctor Augustine Lawrence, agrees to her proposal with only one condition: that she must never visit Lindridge Hall, his crumbling family manor outside of town. Yet on their wedding night, an accident strands her at his door in a pitch-black rainstorm, and she finds him changed. Gone is the bold, courageous surgeon, and in his place is a terrified, paranoid man—one who cannot tell reality from nightmare, and fears Jane is an apparition, come to haunt him. By morning, Augustine is himself again, but Jane knows something is deeply wrong at Lindridge Hall, and with the man she has so hastily bound her safety to. Set in a dark-mirror version of post-war England, Caitlin Starling crafts a new kind of gothic horror from the bones of the beloved canon. This Crimson Peak-inspired story assembles, then upends, every expectation set in place by Shirley Jackson and Rebecca, and will leave readers shaken, desperate to begin again as soon as they are finished.
Author: Jane Dunn
Publisher: Random House
ISBN: 1473590841
Category : Cooking
Languages : en
Pages : 335
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Book Description
The fastest selling baking book of all time, from social media sensation Jane's Patisserie 'This will be the most-loved baking book in your stash!' - Zoë Sugg 'The Mary Berry of the Instagram age' - The Times Life is what you bake it - so bake it sweet! Discover how to make life sweet with 100 delicious bakes, cakes and treats from baking blogger, Jane. Jane's recipes are loved for being easy, customisable, and packed with your favourite flavours. Covering everything from gooey cookies and celebration cakes with a dreamy drip finish, to fluffy cupcakes and creamy no-bake cheesecakes, Jane' Patisserie is easy baking for everyone. Whether you're looking for a salted caramel fix, or a spicy biscoff bake, this book has everything you need to create iconic bakes and become a star baker. Includes new and exclusive recipes requested by her followers and the most popular classics from her blog - NYC Cookies, No-Bake Biscoff Cheesecake, Salted Caramel Drip Cake and more!
