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Author: Colin Gilligan
Publisher: Routledge
ISBN: 0415641136
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Author: Colin Gilligan
Publisher: Routledge
ISBN: 0415641136
Category : Business & Economics
Languages : en
Pages : 330
Get Book Here
Book Description
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Author: Kamleshwar
Publisher: Sanjay & Co
ISBN: 9788189491284
Category : Cooking, Indic
Languages : en
Pages : 108
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Book Description
I Seriously Believe That It Is Possible To Visit A Place Through Its Food. A Nation S Cuisine Is A Window To Its Culture. If You Ve Often Felt The Pangs Of Disappointment Because You Ve Not Been Able To Visit A Mexican, Italian, Thai, French Or Chinese Restaurant As They Do Not Serve Jain Food, Your Worries Are Over. With This Collection Of Jain Versions Of International Recipes, You Can Explore The Cuisines Of Various Nations And Relish Foods From Their Repertoire, From Your Home Itself!
Author: Marios Katsioloudes
Publisher: Routledge
ISBN: 1136394516
Category : Business & Economics
Languages : en
Pages : 842
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Book Description
Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries’ perspectives, what we call the “Reverse Perspective.” The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight. Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines, Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, Advanced Software Analytics
Author: Tarla Dalal
Publisher: Sanjay & Co
ISBN: 9788186469385
Category : Cooking
Languages : en
Pages : 136
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Book Description
An Astounding Variety Of Sweets Is Available From Different Parts Of The Country. I Have Tried To Collect As Many Recipes As I Could For This Book..
Author: Tarla Dalal
Publisher: Sanjay & Co
ISBN: 9788189491536
Category :
Languages : en
Pages : 108
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Book Description
My Book Noodles Offers A Fabulous Variety Of Recipes With Something For Every Food Lover Depending On Your Preferences, From Extra-Rich And Pleasant Combos To Amazingly Low-Fat And Subtle Choices. Inspired By A Range Of Ethnic Traditions, The Recipes Include Old And New Favorites For Bean, Vegetable And Cheese. I Have Given The Recipes Of All Time Favourite Soups, Salads, Snacks, Main Course Includes Using Rice Noodles, Noodles, Flat Noodles.
Author: Marios I. Katsioloudes
Publisher: Routledge
ISBN: 0750679832
Category : Business & Economics
Languages : en
Pages : 724
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Book Description
'International Business' covers international business issues from a multinational perspective. Each chapter features the reverse perspective case that provides material for discussion and/or case analysis from a global perspective not necessarily that of the US.
Author: Theodore M. Vestal Ph.D.
Publisher: Bloomsbury Publishing USA
ISBN: 031302135X
Category : Education
Languages : en
Pages : 262
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Book Description
International education in the United States is at a significant crossroads. The magnanimity of the 102nd Congress has raised the possibility of federal financial support of international studies to a new level. The newly established governing board of the National Security Education Act can provide unprecedented coordination of federally supported international education programs. If federal financial support can be maintained and coordination achieved, the objectives of the IEA of 1966 can be realized in the 1990s. The academic community and public policy makers need to be made aware of the opportunities at hand in order for this to be possible. U.S. education generally and higher education specifically have a responsibility to improve our international capabilities in order to meet the post-Cold War challenges of a complex world.
Author: Colin Gilligan
Publisher: Routledge
ISBN: 1135133867
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Author: Riad A. Ajami
Publisher: Routledge
ISBN: 1351375601
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Globalization has been under extreme pressure in the wake of the financial crisis. Multinational firms are weighing the costs and benefits of international scale and scope, and are increasingly under pressure to hire local, to source local, and to pay taxes domestically. At the same time global competitive pressures have intensified. This book reviews international business practices from the multinational firm perspective, and provides pathways forward concerning competitiveness and sustainability in global markets. What sets this book apart from others is that the benefits and pitfalls of globalization are addressed. Chapter coverage focuses on the functional areas of the business and how they are impacted by international expansion. Practical case studies supplement chapter coverage and highlight both positive and negative developments in the global business arena. Readers should expect to be challenged on what will be the limits of the multinational firm in the future, and how multinational firms can continue to prosper while at the same time adhere to sustainable business initiatives. Equally useful to both undergraduate and graduate students of international business as well as professional development programs, Global Business: Competitiveness and Sustainability provides a necessary tonic for dealing with today’s troubled seas of globalization.
Author: Neha Jain
Publisher: Hart Publishing
ISBN: 9781509907397
Category : Law
Languages : en
Pages : 0
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Book Description
International criminal law lacks a coherent account of individual responsibility. This failure is due to the inability of international tribunals to capture the distinctive nature of individual responsibility for crimes that are collective by their very nature. Specifically, they have misunderstood the nature of the collective action or framework that makes these crimes possible, and for which liability may be attributed to intellectual authors, policy makers and leaders. In this book, the author draws on insights from comparative law and methodology to propose doctrines of perpetration and secondary responsibility that reflect the role and function of high-level participants in mass atrocity, while simultaneously situating them within the political and social climate which renders these crimes possible. This new doctrine is developed through a novel approach which combines and restructures divergent theoretical perspectives on attribution of responsibility in English and German domestic criminal law, as major representatives of the common law and civil law systems. At the same time, it analyses existing theories of responsibility in international criminal law and assesses whether there is any justification for their retention by international criminal tribunals.
