A Big Life In Advertising PDF Download
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Author: Mary Lawrence
Publisher: Simon and Schuster
ISBN: 0743245865
Category : Biography & Autobiography
Languages : en
Pages : 322
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Book Description
One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
Author: Mary Lawrence
Publisher: Simon and Schuster
ISBN: 0743245865
Category : Biography & Autobiography
Languages : en
Pages : 322
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Book Description
One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
Author: David Cox
Publisher: John Wiley & Sons
ISBN: 1118381637
Category : Self-Help
Languages : en
Pages : 395
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Book Description
Creative thinking made easy Being creative can be tough - and trying to come up with great ideas under pressure can leave the great ideas under wraps! Creative Thinking For Dummies helps you apply creative thinking techniques to everything you touch, whether it's that novel you have inside you or the new business idea you've had that will make you the next hot entrepreneur ??? or anything in between. Creative Thinking For Dummies is a practical, hands-on guide packed with techniques and examples of different ways to think creatively. It covers a range of techniques, including brainstorming, lateral thinking, mind mapping, synectics, drawing and doodling your way to great ideas, meditation and visualization, word and language games, and divergent thinking. See the world in a different way, and realise that you are surrounded by creative inspiration Brainstorm new ideas successfully and try out some lateral thinking exercises Open your mind to a new way of thinking and nail down those great ideas Discover creative thinking techniques using games, words, drawings, and storytelling Let creativity enhance all aspects of your life, whether developing your personal skills, becoming more professionally effective, or using creative thinking techniques to help your children develop their creative minds You'll soon discover that everybody, including you, has a wealth of creative potential within—you just need to tap into it!
Author: Graham Saunders
Publisher: Manchester University Press
ISBN: 9780719059568
Category : Biography & Autobiography
Languages : en
Pages : 226
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Book Description
Love Me or Kill Me is the first study of Sarah Kane, the most significant British dramatist in post-war theater. It covers all of Kane's major plays and productions, contains hitherto unpublished material and reviews, and looks at her continuing influence after her tragic early death. Locating the main dramatic sources and features of her work as well as centralizing her place within the 'new wave' of emergent British dramatists in the 1990's, Graham Saunders provides an introduction for those familiar and unfamiliar with her work.
Author: Pia Elliott
Publisher: Homeless Book
ISBN: 8898969341
Category : Design
Languages : en
Pages : 392
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Book Description
The purpose of the book is to provide an overall view of advertising in the twentieth century while filling in the gap of information that exists in Italy ? where just a few names are known. The book also provides a leading thread about those professionals who, in the second half of the 20th century, were the protagonists of the creative revolution and whose influence has been seminal on both American and English advertising. The book has no historical intentions nor aims at classifying people into schools or categories (as such an approach would be pretentious and inadequate in a profession so deeply entangled with economics and consumer attitudes). The content in brief: The book is made up of short biographies of famous and well known advertising people ? mainly art directors and copywriters ? interspersed with a few explanatory chapters that are simply summaries on certain subjects. For instance The Big Agencies outlines the origins of historical agencies, such as J.W. Thompson, BBDO, and Young & Rubicam. The State of Things explains what happened after the (so called) Creative Revolution. The Spot-Makers presents people like Howard Zieff, Joe Pytka, Rick Levine, and Bob Giraldi. Old School Ties and Colonels is about British advertising before Collett Dickinson and Pearce. La Grande Parade depicts the peculiarities of French advertising and Carosello and its Victims explains the unusual features of the Italian Carosello (an early TV format that hosted commercials), etc. Biographies are structured differently along the lines of individual stories and, generally, tend to highlight the meaningful events in one s career rather than their early life and experiences. This way of telling a story is, of course, somewhat influenced by the author s experiences and point of view and represents the original aspect of the book. Among the influentials , Americans and Britons outnumber French and Italians. A final section with Contributions by various authors and famous copywriters: Gossage, Della Femina, Abbott, Séguéla, Marcantonio, Pirella, etc. completes the book.
Author:
Publisher:
ISBN:
Category : Aviation mechanics (Persons)
Languages : en
Pages : 320
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Book Description
Author: Thomas Frank
Publisher: University of Chicago Press
ISBN: 9780226260129
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.
Author: Max Lucado
Publisher: Thomas Nelson
ISBN: 0849949580
Category : Religion
Languages : en
Pages : 190
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Book Description
There really is more to this life than you've been told. We've been demanding our way since day one ... "I want a spouse that makes me happy and coworkers that always ask my opinion." "I want weather that suits me and traffic that helps me and government that serves me." Self-promotion. Self-preservation. Self-centeredness ... "It's all about me." They all told us it was, didn't they? And we took them up on it. We thought self-celebration would make us happy ... But believing that has created chaos -- noisy homes, stress-filled businesses, cutthroat relationships. We've chased so many skinny rabbits, says Max Lucado, that we've missed the fat one: the God-centered life. If you want to shift into high gear with purpose, this is it: life makes sense when we accept our place! Our pleasures, our problems, our gifts and talents ... when they're all for the One who created us, we suddenly gain what we've been missing and find what we've been seeking. Let Max Lucado show you how to make the shift of a lifetime. How to bump your life off self-center. How to be changed and experience the meaning-charged life you were meant to have. Your discovery starts here.
Author: Liza Featherstone
Publisher: OR Books
ISBN: 1682191079
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health care legislation to our favorite TV shows, have been left untouched by the questions put to controlled groups about what they do and don’t like. Divining Desire is the first-ever popular survey of this rich topic. In a lively, sweeping history, Liza Featherstone traces the surprising roots of the focus group in early-twentieth century European socialism, its subsequent use by the “Mad Men” of Madison Avenue, and its widespread deployment today. She also explores such famous “failures” of the method as the doomed launch of the Ford Edsel with its vagina shaped radiator grille, and the even more ill-fated attempt to introduce a new flavor of Coca Cola (which prompted street protests from devotees of the old formula). As elites have become increasingly detached from the general public, they rely ever more on focus groups, whether to win votes or to sell products. And, in a society where many feel increasingly powerless, the focus group has at least offered the illusion that ordinary people will be listened to and that their opinions count. Yet, it seems the more we are consulted, the less power we have. That paradox is particularly stark today, when everyone can post an opinion on social media—our 24 hour “focus group”—yet only plutocrats can shape policy. In telling this fascinating story, Featherstone raises profound questions about democracy, desire and the innermost workings of consumer society.
Author: Peter Simonson
Publisher: Routledge
ISBN: 1317540808
Category : Language Arts & Disciplines
Languages : en
Pages : 798
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Book Description
The International History of Communication Study maps the growth of media and communication studies around the world. Drawing out transnational flows of ideas, institutions, publications, and people, it offers the most comprehensive picture to date of the global history of communication research and education. This volume reaches into national and regional areas that have not received much attention in the scholarship until now, including Asia, Latin America, Africa, and the Middle East alongside Europe and North America. It also covers communication study outside of academic settings: in international organizations like UNESCO, and among commercial and civic groups. It moves beyond the traditional canon to cover work by forgotten figures, including women scholars in the field and those outside of the United States and Europe, and it situates them all within the broader geopolitical, institutional, and intellectual landscapes that have shaped communication study globally. Intended for scholars and graduate students in communication, media studies, and journalism, this volume pushes the history of communication study in new directions by taking an aggressively international and comparative perspective on the historiography of the field. Methodologically and conceptually, the volume breaks new ground in bringing comparative, transnational, and global frames to bear, and puts under the spotlight what has heretofore only lingered in the penumbra of the history of communication study.
Author: Kalina Stefanova
Publisher: Routledge
ISBN: 1134429827
Category : Performing Arts
Languages : en
Pages : 232
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Book Description
How does one become a theater critic in London? What do the theater critics think of their profession? How are they judged by those they critique? What do both critics and theatre-makers think of their mutual object of desire - the British Theatre? Who Keeps the Score on the London Stages? sets out to find the answers to these questions and many more in this long overdue publication on Britain's current theatre scene. Included are comprehensive interviews with more than fifty major London theatre critics and theater-makers, including Sir Alan Ayckbourn, Stephen Berkoff, Michael Billington, Martin Coveney, Nicholas de Jongh, Sir Richard Eyre, Sir Peter Hall, Sir Cameron Mackintosh, Adrian Noble, Sir Trevor Nunn and Irving Wardle. The author has gathered together a lively discussion about the contrmporary state of the British theatre, drawing a picture of its strengths, weaknesses and the problems it faces today. This volume serves as a long overdue guide to the Theatre critics' profession in Britain.
