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Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 414
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Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 414
Get Book Here
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Joan Detz
Publisher: Macmillan + ORM
ISBN: 1466804211
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
The renowned speaking coach offers step-by-step advice on how to prepare and deliver speeches that communicate your ideas and win over audiences. Why do some speakers succeed while so many others lose their listeners? After working with top clients for decades, executive speaking coach Joan Detz has the answers. In this engaging and comprehensive book, she presents strategies and tips for speeches, sales presentations, brief remarks, job interviews, Q&A sessions, panels—and virtually any situation that requires something to say. Filled with checklists, tip sheets, self-evaluations, and practical advice on every page, this thorough and invaluable guide takes the mystery out of our most dreaded experience. This book will help you say it better-whether you’re talking to one or one thousand. Topics include: • Organizing your message • Finding terrific research • Mastering humor • Conquering nervousness • Handling technical glitches • Working with other speakers • Measuring your effectiveness • Making the most of your voice • Using body language • Building audience rapport • Tapping the power of persuasion • And more
Author: Michael Parker
Publisher: Penguin
ISBN: 0399183515
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
No matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform with passion, power and persuasion—at the top of their game. Whether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, readers of It's Not What You Say will discover how to: • Use the rule of three to win any audience over • Prepare so you can be yourself – but better • Embrace the unknown and conquer any fear Capturing a life time’s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.
Author: Jane Setter
Publisher:
ISBN: 0198813848
Category : Language Arts & Disciplines
Languages : en
Pages : 236
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Book Description
Why do we speak the way we do, and what do our voices tell others about us? What is the truth behind the myths that surround how we speak? Jane Setter explores these and other fascinating questions in an accessible and engaging account that will appeal to anyone interested in how we use our voices in daily life.
Author: Michael Parker
Publisher: Random House
ISBN: 1473502705
Category : Business & Economics
Languages : en
Pages : 163
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Book Description
No matter what your speaking challenge is, this inspirational, cleverly illustrated book will ensure you perform with passion, power and persuasion; at your very best. Whether you are chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, you’ll discover how to: -Use the rule of three to win any audience over -Prepare so you can be yourself – but better -Embrace the unknown and conquer any fear Capturing a life time’s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.
Author: Laurence Haughton
Publisher: Crown Currency
ISBN: 0385514069
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
An indispensable management guide to making sure that the long-term strategies and day-to-day goals a company sets are successfully executed, written by the coauthor of the national bestseller It’s Not the Big That Eat the Small . . . It’s the Fast That Eat the Slow. Good managers at every level recognize the importance of strategic planning and setting concrete goals for their employees. But even the best among them often fail to implement and support the crucial processes that turn well-laid plans into visible successes. Studies show that over the last fifty years, a whopping 83 percent of corporate slowdowns were attributable not to outside economic forces but to the lack of vigilant follow-through within the company itself. In IT'S NOT WHAT YOU SAY...IT'S WHAT YOU DO, Laurence Haughton identifies the missteps that allow initiatives to fall through the cracks and explains how to close the gap between what a company sets out to do and what actually happens. Drawing on interviews with top-level executives from such companies as IKEA, the Wall Street Journal, Charles Schwab, Time Warner, Watson Wyatt, Pella Corp., and scores of others both large and small, he presents the essential strategies for ensuring the success of innovations and change, including: • Get more “buy-in” from employees on new initiatives• Balance control with coordination to make your team more effective• Make sure that expectations are crystal clear• Maintain a sense of urgency and momentum on a daily basisFilled with real-life examples of how effective follow-through stems the waste of resources, improves productivity, and prevents costly mistakes, IT'S NOT WHAT YOU SAY...IT'S WHAT YOU DO gives managers up and down the corporation or company the tools they need to eliminate failure resulting from lack of follow-through and achieve their goals.
Author: Tony Schwartz
Publisher: Doubleday
ISBN: 9780385088954
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Utilizes the resonance principle to explain the ways in which the electronic media is reviving nonlinear communication in modern society
Author: Perfection Learning Corporation
Publisher: Turtleback
ISBN: 9781663608192
Category :
Languages : en
Pages :
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Book Description
Author: Lee Hartley Carter
Publisher: Penguin
ISBN: 052550527X
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
The secrets to persuading anyone, at work and in life, from a top communication strategist. In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward. So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that. Among the counterintuitive secrets you'll learn: * It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even them). * Logic alone doesn't work. Stories and emotions are what move us most. * When communicating in a crisis, our first instinct is almost always wrong. Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.
Author: Ta-Nehisi Coates
Publisher: One World
ISBN: 0399590579
Category : Biography & Autobiography
Languages : en
Pages : 401
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Book Description
In this “urgently relevant”* collection featuring the landmark essay “The Case for Reparations,” the National Book Award–winning author of Between the World and Me “reflects on race, Barack Obama’s presidency and its jarring aftermath”*—including the election of Donald Trump. New York Times Bestseller • Finalist for the PEN/Jean Stein Book Award, the Los Angeles Times Book Prize, and the Dayton Literary Peace Prize Named One of the Best Books of the Year by The New York Times • USA Today • Time • Los Angeles Times • San Francisco Chronicle • Essence • O: The Oprah Magazine • The Week • Kirkus Reviews *Kirkus Reviews (starred review) “We were eight years in power” was the lament of Reconstruction-era black politicians as the American experiment in multiracial democracy ended with the return of white supremacist rule in the South. In this sweeping collection of new and selected essays, Ta-Nehisi Coates explores the tragic echoes of that history in our own time: the unprecedented election of a black president followed by a vicious backlash that fueled the election of the man Coates argues is America’s “first white president.” But the story of these present-day eight years is not just about presidential politics. This book also examines the new voices, ideas, and movements for justice that emerged over this period—and the effects of the persistent, haunting shadow of our nation’s old and unreconciled history. Coates powerfully examines the events of the Obama era from his intimate and revealing perspective—the point of view of a young writer who begins the journey in an unemployment office in Harlem and ends it in the Oval Office, interviewing a president. We Were Eight Years in Power features Coates’s iconic essays first published in The Atlantic, including “Fear of a Black President,” “The Case for Reparations,” and “The Black Family in the Age of Mass Incarceration,” along with eight fresh essays that revisit each year of the Obama administration through Coates’s own experiences, observations, and intellectual development, capped by a bracingly original assessment of the election that fully illuminated the tragedy of the Obama era. We Were Eight Years in Power is a vital account of modern America, from one of the definitive voices of this historic moment.
