Author: Jelani Evans
Publisher: The Book Patch
ISBN: 1633182207
Category : Sports & Recreation
Languages : en
Pages : 58
Get Book Here
Book Description
A book about Sneakerheads, written by a Sneakerhead, for the advancement of Sneakerheads and the enlightenment of those who are not Sneakerheads. Most people have never heard the term "Sneakerhead". They do not have an idea of what a Sneakerhead is, what Sneakerheads are about or what it is that a Sneakerhead does. This book is a guide on how to talk the talk, walk the walk and broaden not only your knowledge of Sneakerheads, but your personal sneaker collection as well. For the average person you will find a new awareness and understanding about the sneaker community and those within it. Whether new, old or continuing your passion for sneakers. Break open the book and break into the world of Sneakerheads.
Author: Clay Travis
Publisher: HarperCollins
ISBN: 0062878557
Category : Political Science
Languages : en
Pages : 301
Get Book Here
Book Description
National Bestseller! Sports media superstar Clay Travis wants to save sports from the social justice warriors seeking to turn them into another political battleground. Have you ever tuned into your favorite sports highlights show, only to find the talking heads yammering about the newest Trump tweets or what an athlete thinks about the second amendment? The way Clay Travis sees it, sports are barely about sports anymore. Whether it’s in the stadium or the studio, the conversation isn’t about who’s talented and who stinks. It’s about who said the right or wrong thing from the sidelines or on social media. And we know which side is playing referee in that game. Having ruined journalism and Hollywood, far left-wing activists have now turned to sports. Travis argues it’s time for right-thinking fans everywhere to put down their beers and reclaim their teams and their traditions. In Republicans Buy Sneakers, Too he replays the arguments he’s won and lays out all the battles ahead. His goal is simple: to make sports great again. Travis wants sports to remain the great equalizer and ultimate meritocracy—a passion that unites Americans of all races, genders, and creeds, providing an opportunity to find common ground and an escape from polarizing commentary. He takes readers through the recent politicization of sports, controversy by controversy and untalented-but-celebrated hero by hero, and skewers outlets like ESPN which spend more time mimicking MSNBC than covering sports. Travis hopes that if we can stop sports from being just another political battlefield, and return it to our common ground, we can come together as a country again.
Author: Martin Holz
Publisher: Taschen
ISBN: 9783836572231
Category :
Languages : en
Pages : 672
Get Book Here
Book Description
Every Sneaker Story Worth Telling! A 15-year anthology of cult magazine Sneaker Freaker When self-acclaimed Sneakerhead Simon "Woody" Wood decided to pursue his love of sneakers--and freebie footwear--with a publication, the mighty Sneaker Freaker was born. From its punk fanzine style first edition in 2002 to today's slick print and online operation, the independent magazine has remained at the fore of the global sneaker scene, documenting every collab, limited edition, retro reissue, Quickstrike, custom shoe and more, with raw, fastidious passion. This massive anthology celebrates 15 years of Sneaker Freaker, featuring the magazine's finest pages together with over 130 pages of expert sneaker content never seen before. As "funny and serious, meaningful and pointless at the same time" as the magazine's own ethos, the book packs in more than 650 pages of dense insider knowledge, hundreds of beautiful photos, as well as Woody's own obsessional observations. The book rollicks through some 100 years of sneaker history, documenting Air Max, Air Force, All Stars, Dapper Dan, Michael Jordan, Reebok Pump, and Nike Skateboarding, alongside more obscure treasures like Troop, SPX, and Vision Street Wear. All the major sneaker moments are all there, from Kanye to adidas Futurecraft, Nike Air Force 1 to New Balance, as well as landmark collabs, leading advertising campaigns, and crux talking points, not least Nike vs adidas. All Sneaker Freaker pages have been meticulously redesigned for this book edition, with fresh updates bringing every story up to speed, while preserving the charm of the original prose. Through all the limited editions, customs, retro reissues, and samples, this is the definitive source of sneaker knowledge you'll love as hard as your Beaters. "The most definitive sneaker culture magazine on the planet!" -- MTV
Author: United Mine Workers of America
Publisher:
ISBN:
Category : Coal miners
Languages : en
Pages : 678
Get Book Here
Book Description
Author: Mark Harnett
Publisher: Kogan Page Publishers
ISBN: 0749460040
Category : Business & Economics
Languages : en
Pages : 128
Get Book Here
Book Description
Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television campaign; now Google has changed the way we advertise. You can find out exactly if your ad is working, where and how. A Quick Start Guide to Google Adwords explains how easy it is to get your advertisement on the first page of the search results. It covers all aspects of advertising on Google, such as how to set up an account; the secrets of what sells online; how to word your ads effectively; how to pay the least amount for the most popular words; and how to track profits. Advertising on the internet is a cheap and effective way of promoting your business. With simple and easy to follow instructions, A Quick Start Guide to Google Adwords is an essential to help you the write the ad that will get and keep customers.
Author: Rodrigo Corral
Publisher: Penguin
ISBN: 0448494353
Category : Photography
Languages : en
Pages : 161
Get Book Here
Book Description
"Sneakers overdelivers."—GQ "One of this year's coolest books."—Men's Journal "The definitive story of the sneaker universe."—WSJ Magazine Featuring exclusive interviews with Virgil Abloh (Off-White), Daniel Bailey, Ronnie Fieg (Kith), DJ Clark Kent, Serena Williams, Alexander Wang, Kobe Bryant and many, many others. Through honesty, intimacy, intelligence, and swagger, Sneakers amounts to a singular rubber-soled taxonomy, a global group portrait of a culture that’s both personal and public, driven by commitment and curiosity, and sustained by our definitive cast of storytellers, historians, and artists. An absolute necessity for design devotees and sneakerheads of all ages! Sneakers is a definitive exploration of the cultural phenomenon of sneakers, now an 85-billion-dollar-a-year industry. This gift-worthy book features 320 pages of photos and interviews with industry gurus, sports legends, and celebrities in a stunning package created by celebrated designer Rodrigo Corral. The book’s carefully-curated list of participants takes readers to the center of the action. Edson Sabajo, owner of Amsterdam’s seminal sneaker boutique, Patta, leads a sneaker hunt that starts in the back-alleys of Philadelphia and ends in the Middle East. Jeff Staple, designer of a pair of sneakers that resells for $6000, recalls the sneaker riot his design kicked off on the Lower East Side of Manhattan in 2005. Jim Riswold dishes on making commercials with Michael Jordan. Ronnie Fieg explains the collaborative magic of KITH. Adidas’s Rachel Muscat and Jon Wexler get philosophical about their star collaborator, Kanye West. Nike’s legendary Tinker Hatfield takes a glimpse into the future. Professional tennis player Serena Williams shares an exclusive reveal. And much, much more. From its arresting cover design and thought-provoking interiors to the unprecedented depth of its first-person accounts, Sneakers is an absolute must-have for sneaker lovers and anyone who is interested in design, creative process, street culture, branding, entrepreneurship, art and fashion.
Author: Arjo Klamer
Publisher: Ubiquity Press
ISBN: 190918893X
Category : Social Science
Languages : en
Pages : 267
Get Book Here
Book Description
"This book is for all those who are seeking a human perspective on economic and organizational processes. It lays the foundations for a value based approach to the economy. The key questions are: "What is important to you or your organization?" "What is this action or that organization good for?" The book is directed at the prevalence of instrumentalist thinking in the current economy and responds to the calls for another economy. Another economy demands another economics. The value based approach is another economics; it focuses on values and on the most important goods such as families, homes, communities, knowledge, and art. It places economic processes in their cultural context. What does it take to do the right thing, as a person, as an organization, as a society? What is the good to strive for? This book gives directions for the answers. The value based approach restores the ancient idea that quality of life and of society is what the economy is all about. It advocates shifting thefocus from quantities ("how much?") to qualities ("what is important?").
Author: Jacek Pogorzelski
Publisher: Emerald Group Publishing
ISBN: 1787561046
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
Author: Ed Thornton
Publisher: Author's Choice Publishing
ISBN: 9781885003782
Category : Health & Fitness
Languages : en
Pages : 132
Get Book Here
Book Description
It's More Than Just Making Them Sweat carves out a unique niche in the field of fitness publishing. No other book in this genre addresses more thoroughly the psychological factors of motivating clients and the how-to aspects of starting up and promoting a personal training business. No longer are personal trainers to be seen as glorified spotters just biding their time until the next career move. They are qualified health professionals who design and monitor the exercise programs that improve peoples' lives and health. The goal of this book is to promote a more reverent view of personal trainers.
Author: John Grant
Publisher: John Wiley & Sons
ISBN: 1119689139
Category : Business & Economics
Languages : en
Pages : 148
Get Book Here
Book Description
***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination. The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good. This book helps in achieving that goal by showing the reader how to: Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times. Aimed both at big companies that are trying to be good, and good companies that are trying to be big.
