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Author: Stuart Cunningham
Publisher: NYU Press
ISBN: 1479846899
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.
Author: Stuart Cunningham
Publisher: NYU Press
ISBN: 1479846899
Category : Business & Economics
Languages : en
Pages : 364
Get Book Here
Book Description
Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.
Author: Dolf Zillmann
Publisher: Routledge
ISBN: 1135667535
Category : Language Arts & Disciplines
Languages : en
Pages : 349
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Book Description
This collection represents a systematic exploration of media entertainment from an academic perspective. Editors Zillmann and Vorderer have assembled scholars from psychology, sociology, and communication to provide a broad examination of the primary function of media entertainment--the attainment of gratification. Chapters included here address vital aspects of media entertainment and summarize pertinent findings, providing an overview of what is presently known about the appeal and function of the essential forms of media entertainment, and offering some degree of integration. Written in a clear, non-technical style, this volume provides a lively and entertaining study of media entertainment for academic study and coursework.
Author: Al Lieberman
Publisher: FT Press
ISBN: 0133742857
Category : Business & Economics
Languages : en
Pages : 774
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Book Description
Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.
Author: Rikke Schubart
Publisher: McFarland
ISBN: 0786435585
Category : History
Languages : en
Pages : 293
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Book Description
Real war is a cruel theater of death, yet it is also an exciting narrative exploited for national, political and commercial purposes and turned into numerous films, television shows, computer games, news stories and reenactment plays. These essays examine the relationship between war, visual media and entertainment from a number of academic perspectives. Key topics include how war is used as an imaginary site to stage dramas; how boundaries between war, media, and entertainment dissolve as new media alters the formal qualities of representation; how entertainment is used to engage audiences; and what effect products of war and entertainment have on consumers of popular culture.
Author: Julia Timpe
Publisher: Springer
ISBN: 1137531932
Category : History
Languages : en
Pages : 262
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Book Description
This book explores the activities of the Nazi regime's vast leisure programme. Shortly after coming to power in Germany, it began a large-scale undertaking to bring happiness and a good life to so-called 'Aryan' Germans, carried out by the Nazi leisure organization Kraft durch Freude. Julia Timpe traces Kraft durch Freude's practices and propaganda from 1933 through the Second World War, and analyses Nazi-organized sports classes, entertainment events, and beautification campaigns for industrial sites and the countryside, as well as Kraft durch Freude's activities in entertaining German soldiers and concentration camp guards. Contributing to newer scholarship which focuses on the integratory force of the Nazi promise of a unified 'racial community' of all 'Aryan' Germans, this book highlights that Kraft durch Freude's 'everyday production of joy' was central to Nazism, closely connected to the destructive side of the Third Reich, and ultimately a major reason for Nazism's success among the German population.
Author: United States. Congress. Senate. Committee on Governmental Affairs. Permanent Subcommittee on Investigations
Publisher:
ISBN:
Category : Drug abuse
Languages : en
Pages : 192
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Book Description
Author: Anselm Heinrich
Publisher: Univ of Hertfordshire Press
ISBN: 9781902806754
Category : Performing Arts
Languages : en
Pages : 294
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Book Description
Published in association with the Society for Theatre Research, this is a comparative study of regional theatre in Britain and Germany during the key period of 1918 to 1945.
Author: Jim Davis
Publisher: Bloomsbury Publishing
ISBN: 1137321075
Category : Performing Arts
Languages : en
Pages : 96
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Book Description
What do we mean by entertainment? How does this concept relate to theatre? Should theatre be for pleasure or instruction? Can it not be both? In this stimulating book, Jim Davis examines the relationship between theatre and entertainment by assessing audience reception, political theatre and melodrama. He explores definitions of entertainment, arguing that it can be found embedded in all forms of theatre, not just the 'popular'. Davis concludes with a review of contemporary perspectives on the topic and questions the limits of entertainment in theatrical performance.
Author: Elizabeth Zeman Kolkovich
Publisher: Cambridge University Press
ISBN: 1316712540
Category : Literary Criticism
Languages : en
Pages : 261
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Book Description
This is the first full-length critical study of country house entertainment, a genre central to late Elizabethan politics. It shows how the short plays staged for the Queen at country estates like Kenilworth Castle and Elvetham shaped literary trends and intervened in political debates, including whether women made good politicians and what roles the church and local culture should play in definitions of England. In performance and print, country house entertainments facilitated political negotiations, rethought gender roles, and crafted regional and national identities. In its investigation of how the hosts used performances to negotiate local and national politics, the book also sheds light on how and why such entertainments enabled female performance and authorship at a time when English women did not write or perform commercial plays. Written in a lively and accessible style, this is fascinating reading for scholars and students of early modern literature, theatre, and women's history.
Author: Nicholas David Bowman
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110792885
Category : Language Arts & Disciplines
Languages : en
Pages : 718
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Book Description
Although not considered a formal area of study, scholarship on the uses, content, and effects of entertaining media has been central to communication studies and related fields for more than a century. The serious study of entertainment seems paradoxical, as we presume entertainment to be the “lighter side” of our daily lives. Yet as revealed in this volume, entertainment media serve as cultural artifacts that shape our understandings of various peoples and publics in ways that invite deeper, immersive, and increasingly interactive engagement. On this backdrop, Entertainment Media and Communication serves as a reference guide for canonical and foundational research into media entertainment and a collection of emerging and updated theories and models core to the study of media entertainment in the 21st century. Across more than forty chapters and with a diverse and inclusive list of authors, this volume provides a broad-yet-nuanced view into entertainment media and communication scholarship. The contributors explore its foundations, define and extend key concepts and theories through myriad lenses, discuss unique considerations of digital media, and divine future paths for scholarly inquiry.
